我國高校學生體育賽事市場化現(xiàn)狀的分析與研究.pdf

1、北京體育大學碩士學位論文我國高校學生體育賽事市場化現(xiàn)狀的分析與研究姓名：趙青申請學位級別：碩士專業(yè)：體育教育訓練學指導教師：周典明20051001II Abstract College physical education is an important section of the higher education and the physical competition is a basilica approach to promo

2、te the college physical education. In recent years, cultivating high level athletes turns to be main schedule of college physical education work. Along with development of market economy, as other public products, colleg

3、e physical education competition no longer depends on the volunteer or public service provided by government or non-governmental organizations, but to gain from the commercial exchange by meeting the appreciation need. A

4、t the same time, it provides the well environment and condition for market-oriented improvement of college physical education competition, owing to the development of China sports industry and sports markets. College phy

5、sical education competition accessing market is a necessity of physical education renovation and development in our country. However, the market-oriented improvement of college physical education competition can not catc

6、h up with the evolution of our modern society, and is hampered by the outdated thoughts and management systems. During such improvement process, corporations and college physical education competition are indivisible. Th

7、e cognizance for business opportunities of college physical education competition can affect the operation strategy and planning of the sponsors. Undeniably, outdated management system and relative low athletic level of

8、the competition are main obstacles to the finance decisions of the firms. In this paper, we apply fundamental theories of sports management, sports marketing and so on to study the market-oriented improvement of physical

9、 education competition in foreign countries, and we also analyze the origin, development, basic characteristics and forms of the market-oriented improvement of college physical education competition in our country. We tr