城市電視臺產(chǎn)業(yè)化經(jīng)營戰(zhàn)略分析.pdf

1、分類號：￡鯉!12密級單位代碼：1Qi9學(xué)號冬肥工學(xué)夫警HefeiUniVersityofr_echnOIOgy碩士學(xué)位論文MASTERDISSERTATIoHo論文題目：城市電視臺產(chǎn)業(yè)化經(jīng)營戰(zhàn)略分析學(xué)位類別：同等學(xué)力學(xué)科專業(yè)：(工程領(lǐng)域)管理科學(xué)與=E程作者姓名：導(dǎo)師姓名：完成時(shí)間：郎建國張承謙教授200s卑10月TheAnalysisonManagementstrategyofUrbanTeleVisionstatiOnsIndus

2、triaUzatiOnAbstractWimtheincreasin2ofourcoun訂v’scomprehensivenationalpower，theTVmedia’silldustrializationscale、economicstI℃ngtha11dinnuentialpowerhavegotoverallpromotion，TVhasbecomemaincurremandforcefu1mediamourcountry’s

3、mediaindllstry。111themean_time，withtheunceasingpro伊essofmedia’stechnologyandthefumlerspeedingupoftheeconomic910balizationcourse，meline鋤ongdifferentmediahavebeenbecomingmoreandmoreindistinct，thecompetition鼬on譬themhavebeco

4、mingmoreandmor℃intense。TheTVmediaarefaciIlgthemtemalex缸u(yù)sion丘Dmothercommunicationmediaillourcountrvandtheextemalpressure丘omR’reiP皿mediaGroups。Thecompetitivepattemiscontinuallychall百ng。Therefo瑚onTVsystemandmeindustrializa

5、tionmallag鋤emforbeingb堙aIldstrongTVaregoingde印eraIldde印er。Asa11hnportaIltcomponentandaniIldisDensableeffective，theu|banTVhavenotcometodistinctivemanagements仃ategyofTVindus廿ialization，justbecauseof1ackofstrongs叩port丘ommed

6、ia’s口olities，smaUermanagementscaleandshortageofmanagemellttalents。TbconfomtothedeveloDmentofsihIationandneedofrefbrm，thisthesisquotesthetheoryons艦tegicmanag鋤enttoanalyzeineletailthecurrentsituationofurbantelevisionstatio

7、nsarldthem肌agementenviroTlIIleIltwheretheyarelyingandtheresourcethevareowning。AnditusestheSWoTmethodtoanalyzemeadvantagesanddisadvaIltagesoftheirownaIldtlleopponunitiesandchallengestheyarefkingwith。Asaresult，t11isthesisd

8、efinesthestrategiccommunitypositioningmatta：kesthecitizenviewersasmainfactor，andthecoun訂yviewersaroundthecityassecondary，aIldputsfbnvardtothebasicmanagementstrate；：y一一mediffhentiationfocusstrategyandothersupplelnentaryst

9、rategymatsuittheindustrializationm柚agementofurbantelevisionstations。Thefindingsinmispaperarevaluabletotheindustrializationmanagementofu而antelevisionstations。Becauseitiswntten丘omacompletelVnewangleandtogetherwiththecharac