高等院校形象塑造研究.pdf

1、中南大學碩士學位論文高等院校形象塑造研究姓名：文波申請學位級別：碩士專業(yè)：設計藝術學指導教師：孫湘明20081120ABSTI認CTAsweenterthe21century，withthefurtherreinforcementeducationalglobalizationandthedeepenedstructuraladjustmentoftheHigherEducation，thesocialfunction，structur

2、alsystem，runningformandsocialinfluenceofcollegehadgreatlychangedIntheindustrializationalsituationofthecollege，theincreasedcompetitionamongthecollegesmadetheidentityandcharacteristicsstrengthenoftheirownbecomingastrategic

3、decisiontofacethecompetitionandchallenge，andtoholdthedevelopingopportunityFirst，themainbodychosethebackgroundofresearchoncollegeidentitydesignfortheentrypoint，andpointedoutthattheimagebuildingofChina’SHigherEducationisst

4、illintheexploratorystageandthereisalsonoperfectandsystemicdisciplinesystemSodeepeningtheidentitytheoreticalresearchofcollegesystemisboththepracticalneedsandthemeaningofthepaperSecond，themainbodystartingfromthedefinitiono

5、fthecollegeidentitydesign，thendetaileddissectingtheprincipleofInstitutionsofHigherLearning’Sefficacyandshaping，andalsopointingoutthatthepropagationperformance，valueperformanceandagglomerationperformanceofthemAtthesametim

6、e，proposingthreeprinciplesoftheidentitydesignoncollege，thosearesystematicprinciple，culturalprincipleanddiversityprincipleThird，theimageoftheInstitutionsofHigherLeamingisnotonlytheintangibleassetsoftheimmaterialpropertybu

7、talsoastrategyofcolleges’developmentinthenewperiodTherefore，asthecoresectionandinnovationofthepapertheauthorfocusesonthemainpointsofthecollegeidentitydesignshouldstickinfouraspectsofnailingdownofscholasticideas，breakingo

8、utscholasticcharacteristics，strengtheningculturalconstructionandpayattentiontothegeographicalenvironmentFourth，theauthorcombinesthebasicallyacademictheoryofartdesign，communication，andmanagement，researchinhowtodisseminate