受眾認(rèn)同與主持人形象塑造.pdf

1、華中師范大學(xué)碩士學(xué)位論文受眾認(rèn)同與主持人形象塑造姓名：熊海燕申請學(xué)位級別：碩士專業(yè)：現(xiàn)當(dāng)代文學(xué)（新聞學(xué)方向）指導(dǎo)教師：黃幼民20040401⑩碩士學(xué)住論文MASTER’STHESlSABSTRACTInthestudyofMaSses’dissemination，thereceiversarethepeoplewheceiveinformationandtheyarealsothetcrminalendofthedisseminatio

2、nofinformation，Thehostsasthespokesmanofmassmediumrepresentthepersonificationofthemediumandplaytheroleofdisseminatinginformation，whichindicatesthecountlesstiedrelationshipbetweentheimage—buildingofthehostsandtherecognitio

3、nofthereceiversAstheendlesschangingofthetheoryofdisseminationfrom“thespreadorientedtheory’’to“thereceiverorientedtheory”therodeofthereceiversaremoreandmoreimportant，andtheirsnbjectconsciousnesshasbeenenforeedbetterandbet

4、terthustherecognitionofmereceiversisespeciallyimportantAndtheessenceofthiskindofrecognitionisthea伍rmationoftheeffectivenessofdisseminationTheimagebuildingofthehostsisreallyvaluableonlywhenrecognizedbythereceiversInthisse

5、nse，togaintherecognitionofthereceiversisthefinalpurposeoftheimage—buildingofhostsTherecognitionistheslatethatone’sorientationsandvaluesareinconsistentwiththoseofothersTheimagebuildingofthehostsisrecognizedbythereceivers，

6、whichrneanstheorientationsandvaluesofthehostsandthereceiversareinconsistentwithoneanotherThereforethekeyoftherecognitionofthereceiversliesinfindingandfoundingtheconsistenceoftheorientationsandvaluesbetweenthehostsandther

7、eceiversAndinordertoachievethisconsistencethebasisandthedecidingpathistoknowthespreading—receivingrelationshipandtoinquireintothereceiversandgraspthereceiverswhichisalsothedecidingconditionhowt11eimage—buildingofthehosts

8、gainstherecognitionofthereceiversThecenteredpositionofthereceiversisdecidedbytheimage—buildingwhichregardstherecognitionofthereceiversasitsmainpurposeHoweverthereceiversarealwayschangingThat’swhytheimagebuildingofthehost

9、scarl’tbeonceandfora11TherecognitionofthereceiverstotheimagebuildingofthehostsisendlessandalwaysinthedynamicprocessofreachingunanimityIn21stcenturyChinamediumisfacingablazingnewworldIntheprocessofglobalization，andinthepu