自媒體時代的行政理念——寧波市海曙區(qū)政務微博群運作實例研究.pdf

1、自媒體時代的行政理念一～寧波市海曙區(qū)政務微博群運作實例研究ADMINISTRATIVEPHILOSOPHYFROM“Ⅵ，]巳一MEDIA”ERA———NINGB0CITYHAISHUDISTR【CTGOVERNMENTMICRO—BLOGGROUP0PERATl0NCASE作者姓名：池瑞輝Name：ChiRuiHui指導老師：黃寶富Tutor：HuangBaoFu學科(專業(yè))：公共事業(yè)管理Major：PublicAffairsAdmin

2、istration學位授予單位：浙江師范大學DegreeAwardInstitution：ZhejiangNormalUniversityADMINISTRATIVEPHILOSOPHYNINGB0FROM“Ⅵ，=E—MEDIA”ERACITYHAISHUDISTIUCTGOVERNMENTMICR0。BLOGGROUPOPERATl0NCASEABSTRACTTherapiddevelopmentofwirelessIntemetan

3、dmobilemediarevolution，drivenbytherapidriseofmicroblogginginChina，andtopenetratethepoliticalsphereInthe“publicmicrophoneera”，Immediacyinteractivityandflexibilityofmicroblog，letmicroblogbecomeanewplatforminreleaseinformat

4、ion，acquisitionofpublicopinion，poolingthewisdomoftheordinarypeopleandtheinteractionbetweenofficialsandpublicFromthe2011“singlehanded’’tOtodays“groupofcombat”，manygovernmentopenedone—stopmodecombinedwithofficedepartmentsi

5、nmicroblogmatrix，andexploreaneweraofnetwork“massline”Thisarticleisinthisbackground，thispapermakesacaseanalysisoftheimplementationofNingbocityHaishudistrictgovernmentmicrobloggroupplatform，toexplorethemicrogovernmentlol百c

6、alframework“ForegroundBackground”functionbasedonthesetforthedistrictgovernment，tryingtomicroblogoperatorstoprovideexperiencesandenli曲tenmentsThisstudyisdividedintofiveparts：thefirstpart，introductionoutlinestheoriginofthi

7、sstudyreviewandthinkingandinnovationMainlyexplainshowmicroblogtoboostgovernmenttobemoreservicesinthechangeofsocialmanagementmode；thedevelopmentstatus，thepropagationcharacteristics，theresearchvalueandtheinnovationofgovern

8、mentmicroblogthesecondpart，explainsthesocialfoundationandWeiBogroupconstructionofHaishudistrictgovernmentthethirdpart，thecaseofHaishudistrictgovernmentprovesthatmicro—blogworkiseffective，andwhichshowthatthegovernmentmicr