三十年代《申報》商業(yè)廣告版式設(shè)計探析(1927-1937).pdf

1、蘇州大學(xué)碩士學(xué)位論文三十年代《申報》商業(yè)廣告版式設(shè)計探析（19271937）姓名：郅陽申請學(xué)位級別：碩士專業(yè)：設(shè)計藝術(shù)學(xué)指導(dǎo)教師：諸葛鎧20090301Thirties“DeclarationofCommercialadsLayout(1927—1937)AbstractThisarticlewasmainlythroughcollectsandreorganizesfrom1927to1937duringthesetenyearsDe

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5、agethecommercialadvertizingformatcharacteristic，andformedreason，andcarriedontheanalysistothetypicaladvertisementcase，aswellasinthedifferentyeartheidenticalcommodityadvertisementsformatexpressionmeans’comparison，summarize

6、dthe30s”Declaration”theformatdesignhadwhichdidthecharacteristichaVe，providedcertainmodeltowelatercommercialadvertizingdevelopmentKeywords：”Declaration”commercialadvertisingFormatdesignWrittenby：ZhiYangSupervisedby：ZhuGek