深圳盈通數(shù)碼科技有限公司營銷管理體系的探討.pdf

1、華中科技大學(xué)碩士學(xué)位論文深圳盈通數(shù)碼科技有限公司營銷管理體系的探討姓名：劉書凱申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：云虹20101027II華中科技大學(xué)碩士學(xué)位論文AbstractGraphicscardisaveryimptantcomponentcomposingthecomputersystem.Nowgraphicscardisappliedtohighdefinitionvideo3Dvideogamesphotograp

2、hprocessingetc.Graphicscardisacomponentinthecomputerhardwaresystemwiththeshtestupdatingperiodwhichhasnewproductstechnologieshittingthemarketevery36months.With10meyearsofdevelopmentofDIYdesktopdomesticgraphicscardmarketha

3、sencouragedhundredsofcompaniesbrsinthisindustrywithanoutputofRMB50billionin2008.Butthereisalowincreasingrateondeminrecentyearsitsconsumersareshiftingfromcecitymarketstothewiderurbanruralmarkets.Survivingfrom10meyearsoffi

4、ercecompetitionYestonhasgrownoutofahundredmebrstothecompanywhichranksinthefirstfiveindomesticmarketshare.UsingmarketingtheycpationcompetitiontheysalemanagementtheythisarticlehasdoneathoughanalysisonYeston’sbrsalesmanagem

5、ent.ThroughcombiningtheeticalanalysispracticaloperationitdeterminesYeston’smarketpositioncompetitionstrategyi.e.productswithuniquenesslowcostslowpricestrategyflatintensivedistributionsaleschannelmanagementsalesteammanage

6、mentothersalesmanagementsystems.Recognizingproblemsproposingrectificationmeasuresitputsfwardsuggestionsfthelongtermdevelopmentofthecompany.Thefirstpartanalyzesthefunctiondevelopmentapplicationfieldsofgraphicscard.Afteraf

7、firmingtheachievementsofYestonthispassagepointsoutsomeremainingproblemsinproductspricestrategychannelstructuremanagementsalesteammanagementsetaresearchdirectionfthisarticle.Thenitanalyzesthecompetitivenessofthisindustryp

8、roducts’featuresthemarkettrenddeterminesthetargetconsumersmarketdemYeston’smarketpositionaschallenger.ThenemployingcompetitionstrategytheyithasdoneautteranalysisonYeston’smarketcompetitionstructuredecidesthatconcerningpr