基于TOPSIS法的鐵路客站商家評選研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文基于TOPSIS法的鐵路客站商家評選研究姓名：謝娟申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：周國華201103AbstractAtpresent，therailwayjoininthefastestgrowingandmostthemosteffectiveperiodinChi眠theChina’srailwaymodernizationisinanewhistoricalstartingpointWithth

2、edevelopmentofrailwayconstruction，theRailwayStationhasalsobeenmoreattentionTheRailwayStationisalsointhelarge—scaleofrenovationprocessandexpansionprocessW1tht11eimprovementoflivingstandardsandhighspeedrailoperation，theRai

3、lwayStationhasalargeflowofpeopleDuetotheenormousflowofpassenger，theRailwayStationhasalarge鋤omtofinformationflowandcashflowThestationbusinesscirclehasaverystrongpllrchasingpowerandbusinessatmosphere，thecommercialtrendisin

4、creasinglyobVlouS，itstronglVattractstheattentionofmanybusinessmenOntheotherhand，theevaluationandselectionofmebusinesscompanyisaregularworkintheleasingmanagement，thelrconductdirectlyaffectsthepassengers’interests，therailw

5、aydiversificationgroup’smcomeandtherailwaystation’simageSothemethodswhichcouldbeusetochoosethemostappropilatecompanyoutofSOmanycandidateshaveimportantsenseNotonlylorimprovingtheefficiencyoftheleasingmanagement，butalsofor

6、avoidmakingmistakes，itcanals0ensurethattheinvestmentjobisbeingdoneinafairandopenconditionThemainpurposeofthispaperisanalyzingtheprincipleofleasingmanagementbothonshoppingmallsandtheprofessionalmarket，summarizingtheprinci

7、plesoftheexisfingrailwavstationathomeandabroadIttakestheQingdao，Wuhan，ChangshaandWuchangstafton，sperformanceforexample，constructingtheindexsystemofevaluationforthemedi啪sizedRailwaystationTheindexsystemcontainsthreedimens

8、ions：thecorporate’sstrength，thegoodsandthewillingnesstocooperateItismadeofby11secondarymdlcators：theregisteredcapitalbusinessscale，businessexperience，corporaterep呦oll，organizationalmanagement；pricelevels，servicelevels，pr

9、oducefeatures，fastresponsenme；enterprise，sdevelopmentstrategies，andtheprinciplesofcorporatesiteselectionForeachrailwavstationhasdifferentcircumstancesanddifferentpositioning，thequantltatlveindicatorsareobtainedthroughcon

10、tactingthebusinessesthequalitativeindicatorsaredeterminedbyexpertscoring，andquantitativeobjectivelybytheentropymethodThebothdeterminetheweightofsecondaryindicatorsAHPmethodisbeusedtodetermineanindexweightsthispaperselect