沈永和牌紹興黃酒品牌設(shè)計研究.pdf

1、蘇州大學(xué)碩士學(xué)位論文沈永和牌紹興黃酒品牌設(shè)計研究姓名：周勤申請學(xué)位級別：碩士專業(yè)：藝術(shù)設(shè)計學(xué)指導(dǎo)教師：張大魯201209ShenyongheShaoxingRiceWineBrand’sDesignandResearchShenyongheShaoxingRiceWineBrand’sDesignandResearchAbstractNowadaysmanybrandsofricewinefloodingthemarket，tradit

2、ionaloldbrandisdifficulttoadapttotheincreasinglyfiercemarketcompetitionOnlythroughthenewbrandpositioningandimagedesign，Canincreaseproductsales，establishabrandimage，andstimulateconsumers’productcognitionThistopicisbasedon

3、”Shenyonghe”Shaoxingricewinebrandimagedesignasastartingpointtoresearch，accordingtotheanalysisoftheexisting”Shenyonghe”brandlogo，brandtext，packagingetc，throughthestudyofrelevantliteratureandsuccessfulcases，visitthericewin

4、eenterprises，collectofalargenumberofrelevantdata，comparisonofdifferenttypesandbrandsofricewine，analysisoftheadvantagesanddisadvantages，findouttheproblem，andstrivetobreakthrough，throughcreative，analysis，comparison，makeane

5、w”Shenyonghe”Shaoxingricewinebrandimagedesign，whichnotonlycatertoconsumerpreferences，withoutlosingthetasteandaestheticfeeling，meets”Shenyonghe”brand’Spersonality，highlighttheproductintrinsicculture，makemorepeopleundersta