我國(guó)家電企業(yè)非價(jià)格競(jìng)爭(zhēng)策略研究——以同方多媒體公司為例.pdf

1、安徽大學(xué)碩士學(xué)位論文我國(guó)家電企業(yè)非價(jià)格競(jìng)爭(zhēng)策略研究以同方多媒體公司為例姓名：王國(guó)芬申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理碩士（MBA）指導(dǎo)教師：吳成頌201204壘幽AbstractChineseeconomicrefomlgoeSthrough30years，Electricalequipment目aduallyfo肋ationofdevelopmentindustWwhichaSoneofearlieSt叩eningtotheoutsid

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9、sciencecompetitionstrategyTIlisaSsi印111entcombinedwimNonpricecompetitionpolicyresearchofTHTFCEcompanywhichme、耐terworkwim，and鋤alysis’ssyntheticallyhowdoelectncalhouseholdente叩riseswork鶴nonpricecompetitionmeasuresass鋤blyto

10、getinvolvedincompetition鋤dgainacompetitiveedgeThereaSonthesuccessofnonpricecompetitioninthepm“ceofthee11terp^sesandcomesupwithsuggestions鋤dcoulltenTleasuresfortheinsumciellcyItbothimprovescomprehensivecompetitiveforce鋤dp

11、rovidesref打enceforgettingridofcutthroatcompetitionoflocalelectricalhouseholdori舀nations，improVingthequalityofproductsandserviceradicany，andbuildingupbr鋤dimageofente叩rises，gaininglonglastingbenefits鋤dtheabilityofsustajnab