基于產(chǎn)品架構(gòu)的管理軟件產(chǎn)品競(jìng)合策略研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文基于產(chǎn)品架構(gòu)的管理軟件產(chǎn)品競(jìng)合策略研究姓名：劉子鍵申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：企業(yè)管理指導(dǎo)教師：顧元?jiǎng)?01206ABSTRACTABSTRACT：Withthearrivaloftheinformationage，customershavegrowingdemandfordataandinformationTheuserneedsofBusinesssoftwareproductshadwalkedintomatu

2、restageWecanseethediversifiedandpersonalizeddemandsareunceasinglyhighlighted，andthemarketspaceiscontinuallyexpandedAlthoughonesupplierofbusinesssoftwarecallprovidevariousproducts，heisunabletomeeteverysinglerequirementdue

3、toownlimitedcapacityUndertheinfluenceofhighmarketprofits，thesuppliersadoptthewayofcooperationtoparticipatecompetitionTheycooperatewitheachotherontheareaoftechnologyandservicewhilecompeteonthemarketfieldsandprofitsdistrib

4、utionBothofthesetwosituationscoexistThispaperstandsinthepointofviewofthebusinesssoftwaresupplierstomakeadeepresearchabouttheco’petitionstrategyinthearchitectureofbusinesssoftwareproductsThispaperaimstoprovidesomereliable

5、referencestothesupplierSOtheycanbeRercopewithcustomers’requirementinthefiercemarketcompetition，enhancetheirownstatusandrealizeeconomyofscaleBasedonthefoundationoftheoreticalresearch，thispaperanalysestheproducttraitsofbus

6、inesssoftware，theconnotationandthefunctionofproductarchitectureItalsomakesananalysisandconclusionabouttherelationshipofCOpetitionaccordingtelevantcontentsandtheoriesWiththesetwoaspects，themodeofco—petitionstrategyisbuilt

7、Itfurtherexplainsthedrivingfactorsofco—petitionmode，theCO—petitioneffect，costeffectandriskeffectOnthelatterpartofthispapertherearesevcralWISe：suggestionsforsupplierswhoareindifferentstagedevelopmentIntheend，thetypicalcas

8、eswillbeadoptedtoverifythetheoreticalmodeModeofCOpetitionstrategyintheareaofbusinesssoftwareproductsprovidesthereferencetothesupplierswhofacethedilemmaofownlimitedcapacityandtheuser’SdemandForasoftwaresupplierthisthesisp