中國現(xiàn)代商業(yè)店面形象設(shè)計.pdf

1、湖北工業(yè)大學(xué)碩士學(xué)位論文中國現(xiàn)代商業(yè)店面形象設(shè)計姓名：孫敏申請學(xué)位級別：碩士專業(yè)：設(shè)計藝術(shù)學(xué)指導(dǎo)教師：柳林20100301湖北工業(yè)大學(xué)碩士學(xué)位論文IIAbstractThestefrontdesignofChinesecommercialsteshasdevelopedfromshopsignssignboardstotoday’simagebuildingofcommercialstes.Apartfromaestheticpurpo

2、sesthedesignaimsathavingapositiveeffectonthecityenvironmentconsumers—bothpsychologicallyphysically.Thestefrontdesignofmoderncommercialstesisacomprehensivedisciplinewhosepurposeistostudyhowtopropagate.Accdingtoitsrulesthe

3、designmusthaveprominentfeaturesthatmakethesteeasytorecognizevisualeffectsthatarousetheinterestofconsumers.Whilefollowingthelocalconsumingtrendsitshouldalsotrytoleadthem.Furthermethedesignmustbecompatiblewiththehueofthest

4、e’ssurroundingenvironment.Withthedevelopmentoftheagetheconceptwillalsochangeadvance.Theimagedesignhastwofunctions.Asapartoftheupperlevelstructureofasocietyaveryimptantaspectoftheideologicaldomainitrevealsthespirituallife

5、ofpeopleasadisciplinecloselyrelatedtocommercialactivitiesitalsorevealspeople’smateriallife.Likeamirrthedesignreflectsthelevelofasociety’ssciencetechnologyvalueaesthetictasteideology.Tobecomeavisualcommunicationmethodwith

6、realuniquefeaturesofthetimesthewkmustbeanimpressivepersuasivecombinationoftechnologyart.Thisnotonlyhelpsthepromotionoftheproductbutalsohasasignificanteffectonthegrowthofeconomy.Withthedevelopmentofeconomythescopeofthedis

7、ciplinealsohasexped.Inadiversifiedcomplicatedcommercialenvironmentitsroleisbecomingmemeimptant.Fexampleitshowstheharmonyofmunicipalenvironmenthighlightsthehumancultureofacitymanifeststheacteristicsofitenhancesitspopulari

8、ty.Ithasdevelopedfromasimpletoolmerelyusedftherecognitionofasteinmarketareatoanactionthatinfluencesacity’sscenepeople’slivinghabitsbehavialpatterns.Meanwhilethetechniqueofstefrontdesignisbecomingmemediversified.Innovatio

9、nsarebeingmadeineveryaspect—includingtheoffontscolimagessymbolsmoulds—tocaterfpeoplewhoarethedirectserviceobjects.Thusmuchattentionhasbeengivetothedesignofacomftableenvironmentthetechniqueof“multiplevisualcommunicationme

10、thods”hasbeenusedtoconveytotheconsumersthebusinessconceptofcompaniesthroughvisiblematerialfmscreateimagesofmoderncommercialstesthroughbeautifulfunctionaldesignlanguages.Withabrnewwayofthinkingthedesigncouldhavemetimespir

11、itsestablishfthecompaniesasaleswktohelpbuildimprovetheirsalessystems.Italsoaimsatcreatingftheconsumersahappyspacefconsumingashoppingspacewithdistinguishingfeaturesthusmakingcontributionstothemunicipalenvironmentlocalhuma