購物網(wǎng)站用戶體驗(yàn)滿足創(chuàng)造.pdf

1、分類號(hào)UDC密級(jí)單位代碼!Q151購物網(wǎng)站用戶體驗(yàn)滿足創(chuàng)造郭丹指導(dǎo)教師劉正捷職稱學(xué)位授予單位大連海事人學(xué)申請學(xué)位級(jí)別碩士學(xué)科與專業(yè)計(jì)算機(jī)應(yīng)用技術(shù)淪艾完成日期2007年3月論文答辯日期2007年3月答辯委員會(huì)主席英文摘要OnlineShoppingWebsiteUserExperienceSatisfactionCreatingAbstractThedevelopmentofITisaffectinghumanproductionandl

2、ifestylepeoplehavedealbusincssandtradeactivitiesOnthewebsitnsHoweveroneoftheproblemswhichprevcottherapiddevelopmentofEcommercewebsiteisthewebsitedon’tprovideagoodshoppingex刪encefortheusers；customeBhaveworriedabouttheysho

3、pOnthewebsite，andthecomplexandtcdiotlsoperationandprocessmaketheusernottocompletetheshoppingUserexperiencestudyisthemosteffectivewaytosolvetheseproblemsInthisstlldywechoosetwoofChinal$mostinfluentialecommercewebsiteEbaya

4、ndTaobao，analyzeandevaluatetheinitialshoppingexperiencepfoce∞ofusersinbothwebsites：WeUSetaskanalysismethodtoanalyzethewebsitefunctionandconcepttheoperationprocessofusersandtheinteractionbehavioroftheuseronthewebsiteWeuse

5、questionnairemethodt0understandthepresentusageofEcommerceandtheressOIlwhypeopleIefuseonlineshopping；andweuseusertestingtofindtherealproblemswhichaffectus∞’shoppingexperience；andthesa_tisfactionquestionnairesmethodisusedt

6、omeusⅢeusers’evaluationfortheirinitialshoppingexperienceprocessThroughtheanalysisandevaluationWefoundthatthemainreanonwhich腳actOncustomers’initialpurchasedecisiondirectlyisthewebsitesdon’tprovideenoughrunonstomeettheUSer

7、s’needandtheeffectivetransferandexpressionoftheconceptisanotherreason；Thediscontinuousshoppingprocessandsomehighintensityinteractivebehaviorwillinfluencethesecondpurchasedecisionsofusers；Andthevisualandemotionalimpactmay

8、affecttheusers’loyaltyAusable，usefulanddesirousshoppingwebsitemustmeetthefollowingthereconditions：inthefunctionallevelthewebsitehavetoprovidethenecessaryandadvancedconholmechanisms；andintheinteractivelayertheconceptandth

9、efunctionmustbetransferredandexpressedeffectivelyandtheoperatingprocessmustbecontinuousandhidden；Andthewebsitemusthavethecapabifityintheinstinctive，experienceandemotionimpactonthelevelofimpactKeyWords：Ecommerce；UserExper