我國(guó)企業(yè)慈善捐贈(zèng)行為的倫理審視.pdf

1、新疆師范大學(xué)碩士學(xué)位論文我國(guó)企業(yè)慈善捐贈(zèng)行為的倫理審視姓名：張麗申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：倫理學(xué)指導(dǎo)教師：劉東英20110615IIAbstractInmodernsociety，cpatehasnotonlyabusinessidentity，butalsoactingasa“cpatecitizen”role.Survivaldevelopmentofacpatearecloselyrelatedtoitscontributionto

2、thesociety.Ontheoneh，itsdevelopmentprovideitmesocialresponsibilityontheotherh，thegreaterbusinesscontributiontothesocietyitgive，themeopptunitiesofaccesstodevelopmentitwillget.Donationisanimptantwayfthecpatetoundertakethes

3、ocialresponsibility.Supptingparticipatingthesocialcommonweal，isanimptantaspectofthecpationmanagingethicsmalreconstruction，isthemanifestingofthecpateculture，thecpatespiritualcivilizationcpatecevalue.Today，thedevelopmentof

4、thecpationenteredthetimewhichcompetitiveintangibleassets，donationishelpfulinadvancingcpateintangibleassetsdispositionsuchasculturemals.Itisalsoonekindofessentialfmthatthecpateseeksowncomprehensivedevelopmenttherealizatio

5、nofitsvalueundertheconditionofmarketeconomy.ThecpatedonationenhancestheChinesetraditionalmalsuchastheunitymeanly，concernesaboutthedisadvantagedminityonmality，helpstoeaseresolvesocialconflicts，makesthesocietyshowmejust.Th

6、edemfthecommonwealinoursocietygrowsdaybyday.Thecommonwealbecomesmemedeveloped，itneedsnotonlythegovernment，butalsothecpatesuppturgently.Asthegreatestwealthinventofthesocial，thecpate’ssubsidizetothesocietybecomesmemeimptan

7、t，whichmakesitbecomethemainarmyofsocietydonation.Fromthedonationtothesouthernsnowicedisasters，the5?12Wenchuanearthquake，Yushuearthquakeotherevents，wecanseethatChinesecpatedonationisemerginggradually，ithasatendencytowardc

8、ontinuallycomprehensivedevelopment.However，duetoweakawarenessofsocialresponsibility，lackofcpateintegrity，pocircumstanceofsocialmediaitabledonationsotherfacts，thereisstillnotenoughdonations，faulseofdonationpromisesotheris

9、sues.Fthissituation，weshouldreflectitundertheguidanceoftheMarxismethicstheytoseekacompletecpateitabledonationwayinourcountry.Thisarticlethinkthatweshouldbefrombothoftheenterprisesthemselvesthebusinessenvironmenttoimprove

10、theitabledonationway，whichiscombinedwithChinesenationalconditionscpateitabledonationitself.Specifyit，firstly，improvetheethicalconceptofcpateitabledonations，inotherwds，tocreateethicalculturesecondly，istostrengthentheconst

11、ructionofcpateitabledonationssystem，namelytheestablishmentofrationaldonationsystemsefficientdonationsystemthirdly，optimizeitabledonationsenvironment，thatistocreateagoodatmospherefcpateitabledonations，improvethecredibilit