戰(zhàn)略財務(wù)矩陣在企業(yè)競爭力分析中的應(yīng)用——造紙行業(yè)典型案例分析.pdf

1、南京林業(yè)大學(xué)碩士學(xué)位論文戰(zhàn)略財務(wù)矩陣在企業(yè)競爭力分析中的應(yīng)用——造紙行業(yè)典型案例分析姓名：張利娜申請學(xué)位級別：碩士專業(yè)：林業(yè)經(jīng)濟(jì)管理指導(dǎo)教師：肖平20070601Applied粕alysisofFinancialStrategyMatrixOncompetitivenessofthecompany——電pi∞Icas囂oⅡpapermaI【ingtndeAbstractAttheageofvaluemanagement，enterpri

2、seaffairsbecomemoreandmoreimportantinthemanagementofenterpriseItnotonlysubstancescOmp卸ystrategyitalsoevaluatesthevalueofcompanystrategyandassessesenterprisecompetitionFinancialStrategyMatrixisanewandeffectivewaytoevaluat

3、eenterprisescompetitionItwillbeagratetllingforenterprisestoassessandimprovetheircompetitionAlthoughmanyrnanagerialistsexpressgreatinterestsonFinancialStrateg)，Marx，fewofthemapplyittoenterprisecompetitionresearchSowenearl

4、ycallfindcorrelativecasesAsakindofexperimentinthedirectionoffinancialmanagement，weuseFinancialStrategyMatrix(withEVAandSustainableDevelopmentRateatitscore)todiscussenterprisecompetitionas∞ssmentsystemWemal【euseofrepresen

5、tativecasesdiscussingmethodstOimproveenterprisecompetitionThroughaseriesofresearchwegetsuchconclusionsasfollows：(1)ArticledoesasystemofarrangementoncompetitiontheoryandfindthereisasignificantrelevancebetweenFinancialStra

6、tegyMatrixandcompetitiontheoryArticleconsidersFinancialStrategyMatrixhasalargeroleinthecompetitionevaluationbycomparisonAcompanymustcreatewealthforshareholders，otherwiseitwillnotmakesenseSotheevaluationofenterprisecompet

7、itionshouldbecorrelatedtowealthcreating(2)Articlenlake$apositiveanalysisontheapplicationofFinancialStrategyMatrixonenterprisecompetitionnleresultsconfirmthatuseFinancialStrategyMatrixtoevaluateenterprisecompetitionshould

8、workedItCangetabovetheshortcomingoftraditionalwayofcompetitionevaluationandisfavorabletocompetitionevaluation(a)Analysisofcompetitionoughtnottobejustawayt0compareenterprisestrengthitshouldbeareferenceforacompany’sfutured