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1、1外文翻譯原文LogisticsparkDevelopmentinSlovakRepublicMaterialSource:www.transpt.vgtu.ltAuth:MarianSulganAbstract:ThepaperdealswiththeactualsituationintheSlovakRepublicconcerningthelogisticsparksdevelopment.Itpresentsthetheetic
2、albaseofthelogisticsparkdevelopmenti.e.thecomparativeanalysisSWOTanalysistransptinfrastructuresurveymarketingstudymarketingplanflogisticspark.Italsopresentsthebasicacteristicoflogisticsparklogisticschainsactivitiesconnec
3、tedwiththetransptlogisticsgoodsdistribution.Keywds:transptlogisticslogisticsparklogisticscentrefreighttranspt.IntroductionNowadayswearewitnessingthedeepstructuralchangesinEurope.Globalizationprocessesdeterminenotonlytran
4、sptbutalsoallhumanactivities.TheobjectiveoftheEuropeCommission’sWhitePaper“Europeantransptpolicyf2010:timetodecide”istorefocusEurope’stransptpolicyonthedemsneedsofitscitizens.TheWhitePaperproposesmethan60measurestomeetth
5、ischallenge.Thefirstofthesemeasuresisdesignedtoshiftthebalancebetweenmodesoftransptby2010byrevitalizingtherailwayspromotingmaritimeinlwaterwaytransptlinkingupthedifferentmodesoftranspt.TheprincipalobjectiveoftheEU’sregio
6、nalpolicyistoeliminateregionaldisparitiestopromoteintegrationsocialcohesion.TheUnionseekstousethepolicytohelpthelaggingregionstocatchuprestructuredecliningindustrialregionsdiversifytheeconomiesofruralareaswithdecliningag
7、riculturerevitalisedeclingneighbhoodsinthecities.TransptpolicyplaysamajroleinstrengtheningtheeconomicsocialcohesionoftheEuropeanUnion.Firstlyithelpsreduceregionaldisparitiesparticularlybyimprovingaccesstoislperipheralreg
8、ions.Italsohasabeneficialeffectonemploymentbyencouraginginvestmentintranspt3partoftheAnalysisistheSWOTAnalysisthesheetfeachregionwasmadewiththemaininfmationabouttheStrengthsOpptunitiesWeaknessesThreatsintheregion.Thefina
9、lpartoftheAnalysisistheTransptInfrastructureSurveythetransptwokmotways(km)railways(km)airptsinternationalcridsintermodalterminalsseaptsect.ThenextstepistocreatetheMarketingstudyofterritybasedoneffectiveapproachincludingp
10、hases:?Auditofterrity?Determinationofvisionobjectives?Marketingstrategy?Planofimplementation?Implementationcontrol.Marketingplanflogisticsparkincludes?Situationanalysisofregionterrityientatedftransptlogistics?Marketingob
11、jectivesoftransptlogisticssolution:positiveimagecompetitiveadvantageofregionattractivenessofregionallabourmarketdevelopmentofnewtransptprojectsfnewindustrialparksincreasingoftransptaccessibilitytransptqualitycreationoflo
12、gisticschainsect.?ionofsegmentsflogisticssolution:populationofregioninstitutionalunitsindustrialsubjectsexptmarketsvisitsofregion?Elabationofmarketingplanmarketingmixoflogisticspark.Amongthekeyregionalconditionsfthedevel
13、opmentoflogisticsparkwecanrankthetransptinfrastructureleveltelecommunications(developmentsininfmationtechnologyareseenascriticalinthedevelopmentofEuropeanlogistics)energycoststhelikelihoodofshtagesocialinfrastructurelabo
14、urfcemarketsenvironmentalissues(increasingattentiontoenvironmentalissuesinresponsetopublicconcerns)lusingspatialplanning.Regionalconditionsdealtwithatpresenthaveconcentratedonthoseinfrastructalitemsthat“directly”impacton
15、thesuccessfuldevelopmentoflogisticsparks.Howeverperhapsequallyasimptantare“qualityoflife”conditionsthatalsodeterminetheattractivenessoflocations.Peoplebyassociationcompaniesinvestmentdevelopmentareoftenattractedtoareasre
16、gionswherethereisavibrantsocialculturallifecoupledwithawiderangeofservicesculturallifecoupledwithawiderangeofservicesincludingeducationhealthcarechildcarefacilitiesreadyaccesstoentertainmentamenityfacilities.Logisticspar
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