利潤模式【外文翻譯】

1、本科畢業(yè)論文（設(shè)計）外文翻譯原文：原文：ProfitPatternsThemostimptantobjectiveofcompaniesistocreatedevelopmaintainonemecompetitiveadvantagesindertogeneratedividendsftheshareholders.Falongtimeitwassimplyaquestionofdominatingthemarketeitherbyc

2、ostsbyapolicyofdifferentiation.AsMichaelPteradviseditwasessentialtoavoidbeing“stuckinthedle”.Thiswayofthinkingsetupcompetitiverivalryinaclosedwldtendedtowardsstability.Thismodelislesslessrelevanttodayfwholesectsoftheecon

3、omy.Weseeamultitudeofstrategicmovementswhichdefythelogicoftheoldsystem.“ProfitPatterns”listsnumerousstrategieswhichhavejoinedthesmallnumberthatweknewbefe.Thesepatternsoftencombinetogiverisetostrategicmodelswhicharebetter

4、adaptedtothenewchangingneedsoftheconsumer.IncreasingthevalueofacompanydependsonitscapacitytopredictValuemigrationfromoneeconomicsecttoanotherfromonecompanytoanotherhasunimaginableproptionsinparticularbecauseofthenewpheno

5、menathatmassinvestmentventurecapitalrepresent.Thepublicislookingfcompaniesthatwillsucceedinthefuturebetonthewinner.MajofmanagershaveatalentfrecognizingdevelopmentmarkettrendsTherearesomechangingdevelopmenttrendsinallbusi

6、nesssects.Theycanbeerectedintomodelstherebymakingitpossibletoacquireatechniquefpredictingthem.Thisconsistsofrecognizingthemintheactualeconomiccontext.Thisbookproposesthirtystrategicpredictionmodelsdividedintosevenfamilie

7、s.Predictingisnotenough:onestillhastoactintime!Managersanalyzedevelopmenttrendsintheenvironmentindertoidentifyopptunities.TheythenhavetodetermineastrategicplanftheircompanysetupasystemaligningtheinternalexternalwayinEuro

8、pealbeitwithaslighttimelag.Globalizationismakingtheacceptationofthesevaluecreationrulesaconditionofglobalcompetitively.Thereisasecondphenomenonthathasanevenmeradicalinfluenceonvaluecreation–polarization:Thecombinationofa

9、convincinginnovativestrategicplanstrategiccontroladominantmarketsharecreatesaterrificincreaseininvestconfidence.Theinvestsbelievethatthecompanyhasestablisheditspositionofstrengthnotonlyfthecurrentbutalsofthenextstrategic

10、cycle.Theresultisanexponentialgrowthinvalueespeciallyaspectacularoutdistancingofthedirectrivals.Thepolarizationprocesstypicallyhastwostages.Inphase1thecompetitsseemtobelevel.Infactoneofthemhasunderstoodhas“gotit”befetheo

11、thersisinvestinginanewstrategicactionplantotakeintoaccountthepatternwhichisstartingtoredefinethesect.Phase2beginswhentheconditionsarerightfthepatterntotakeover:atthismomentthecompetitwho“gotit”attractstheattentionofcusto

12、mersinvestspotentialrecruits(thebrains).Theintensepublicattentionsnowballsthemarketvalueexplodestoleavethenearestcompetitwaybehind.Examplesarenumerousinvarioussects:MicrosoftagainstAppleLotusCocaColaagainstPepsiNikeagain

13、stReeboksoon.Polarizationofvalueraisesthestakesaddsasenseofurgency:Thefirstcompanytoanticipatemarketchangetotakeappropriateinvestmentdecisionscangainaconsiderableleadthankstorecognitionbythemarket.Inagrowingnumberofsects

14、todaycompetitionisconcentratedontheracetowardsmindshare.Thecompanywhichleadsthisraceattractscustomerswhoattractothersinanupwardsspiral.Atthetransitionfromphase1tophase2themanagingteam’stoppriityistowinthemindsharebattle.

15、Therearethreestagesinthisstrategy:mindsharingwithcustomersgivesanimmediatecompetitiveadvantageintermsofsalesmindsharingwithinvestsprovidestheresourcestomaintainthisadvantagemindsharingwithpotentialrecruitsincreasesthecha

16、ncesofmaintainingtheleadintheshtthelongterm.Thistriplecapturesetsoffachainreactionreleasinganenmousamountofeconomicenergy.Marketstodayareacterizedbyastaggeringdegreeoftransparency.Successesfailuresareinstantaneouslyvisib