集團(tuán)采購(gòu)網(wǎng)上一個(gè)對(duì)價(jià)格發(fā)現(xiàn)機(jī)制的比較【外文翻譯】

1、畢業(yè)論畢業(yè)論文（文（設(shè)計(jì)設(shè)計(jì)）外文翻）外文翻譯題目：圓通公司提高客戶忠誠(chéng)度的探析一、外文原文標(biāo)題：GroupBuyingontheWeb:AComparisonofPriceDiscoveryMechanisms原文：Takesalookatthewldwidetrendtowardloyaltymarketinghighlightsthereasonsfthisemphasisonloyalty.Assertsthatbuilding

2、customerloyaltyisabusinessstrategynotjustamarketingprogramthatallbusinessesshouldseektoboostloyaltymaximizeshareofcustomer.Explesthevariousapproachestostructuringcustomerloyaltystrategies.Usessomerealwldexamplestoillustr

3、atedifferentapproaches.Providesaconsistentframewkfdevelopingaloyaltystrategyprogram.Offersinsighttoreducetheamountoftimerequiredtodevelopaloyaltystrategytouchesonwaystohelpmarketersavoidsomeclassicmistakes.Maintainsthatt

4、hepursuitofcustomerloyaltyisaperpetualonemeofajourneythanadestination.IntroductionThereisawldwidetrendtowardloyaltymarketing.Companiesinmostindustriesarestudyingevaluatingimplementingloyaltystrategiesprogramsaimedatculti

5、vatingstrongrelationshipswiththeirbestcustomers.Thereasonsfthisemphasisonloyaltyarevaried.Certainlytheproliferationfragmentationofmediaoptionsmakeitmedifficulttoreachacquirenewcustomersplacinganindinateburdenoncompaniest

6、okeepcurrentcustomershappy.Beyondthemediareachchallengescustomeraudiencesaremebusyasaresultlessinclinedtoconsumeinterpretallthemessagestheyreceive.Mehouseholdsnowhavebothadultswkingleavinglesstimeftheconsumptionofmarketi

7、ngmessages.Memanagersinbusinessarewkinglonghoursfavarietyofreasonsleavinglesstimeftheconsumptionofmarketingmessagesaimedattheirbusiness.Loyaltymarketingisapopulartopicamongmarketers.TheDirectMarketingAssociationthewld’sl

8、argestfemostganizationfdirectmarketingchasingthesamething:maximizedshareofcustomer.BackgroundonloyaltyprogramsItstartedintheairlinebusiness.CongresspassedtheAirlineDeregulationActof1978phasingoutfederalcontrolofdomestica

9、irservicemarkingthebeginningoftheerainwhichmarketfcesdeterminefareslevelsofservice(GAORept1996).Airlinesstruggledfapointofdifferentiation.Inmanycasesfaresionservicewerefthemostpartequal.In1981AmericanAirlinesintroducedit

10、sfrequentflyerprogramAAdvantageofferingfreetravelinexchangefsomelevelofloyalty.UnitedAirlinesfollowedshtlyafterwardwithitsMileagePlusprogramsooneverycompanyinthetravelindustrycreatedparticipatedinonemeloyaltyprograms.Loy

11、altyprogramsinthetravelindustryhaveevolved.Whatstartedasafairlystraightfwardproposition“flywithuseventuallyflyfree”hasbecomemuchmesophisticated.Everyairlineprogramallowstravelerstoearnextramileswithhotelscarrentalcompani

12、escreditcardcompanies.Manyallowthreedifferentcreditcardoptions.IntheUSAirwaysDividendMilesprogramtravelersmayearnmilesonaVisaCardissuedbyNationsBanktheymayearnmilesonanAmericanExpressCardthroughMembershipRewardsonaDiners

13、ClubCardthroughClubRewards.Anewgenerationofinnovativeawardoptionshasemergedoverthepastfewyears.Everymajdomesticairlineoffersoptionstoearnmilesfdininglongdistancephoneserviceflowers.AmericanAirlinesallowsmembersofitsAAdva

14、ntageprogramtoearnmilesfthingslikemutualfundinvestmentsmtgagesaswell.Alltheseoptionsenhancementsevolvedovertimetheyevolvedbecausethebasicpropositiontothetravelerwascompelling.Theideaofearningfreetravelwasmotivationalachi