企業(yè)經(jīng)營(yíng)的16個(gè)關(guān)鍵指標(biāo)

1、16個(gè)經(jīng)營(yíng)指標(biāo)避免掉坑摘要：財(cái)務(wù)指標(biāo)并不是做判斷時(shí)的決定性因素，但的確是重要的投資標(biāo)的質(zhì)量對(duì)比指標(biāo)。比如說(shuō)，O2O公司在一定的時(shí)期里可能的確需要通過(guò)燒錢來(lái)擴(kuò)大市場(chǎng)份額，但到了一定的階段之后以收入為代表的財(cái)務(wù)指標(biāo)會(huì)說(shuō)明很多問(wèn)題。本文原文由A16Z多位投資人集體創(chuàng)作。A16Z是世界知名的頂級(jí)風(fēng)投公司，SkypeFacebookInstagramTwitterFoursquarePinterestAirbnbZyngaGitHubJawbon

2、eLyftOculusSlackZenefit等等都是其被投企業(yè)。A16Z的合伙人之一reessenHowitz是暢銷書(shū)《創(chuàng)業(yè)維艱》一書(shū)的作者。英文原文有些地方的表述并不準(zhǔn)確，所以我們的中文解說(shuō)未必與其一致。本文里的很多指標(biāo)適用于SaaS類的2B服務(wù)公司。有一句話說(shuō)的好：Youcan’tmanagewhatyoudon’tmeasure.Wehavetheprivilegeofmeetingwiththoussofentrepreneu

3、rseveryyearinthecourseofthosediscussionsarepresentedwithallkindsofnumbersmeasuresmetricsthatillustratethepromisehealthofaparticularcompany.Sometimeshoweverthemetricsmaynotbethebestgaugeofwhat’sactuallyhappeninginthebusin

4、esspeoplemayusedifferentdefinitionsofthesamemetricinawaythatmakesithardtounderstthehealthofthebusiness.Sowhilesomeofthismaybeobvioustomanyofyouwholivebreathethesemetricsalldaylongwecompiledalistofthemostcommonconfusingon

5、es.Whereappropriatewetriedtoaddsomenotesonwhyinvestsfocusonthosemetrics.Ultimatelythoughgoodmetricsaren’taboutraisingmoneyfromVCs—they’reaboutrunningthebusinessinawaywherefoundersknowhowwhycertainthingsarewking(not)…cana