美萊醫(yī)療美容營銷與廣告策劃書

1、美萊，美麗預(yù)見未來0美萊醫(yī)療美容營銷與廣告策劃書成員：黎邦釗10410100338劉升10410100313周丹10410100329李婷10410100316唐旻10410100319時間：2013年6月6日美萊，美麗預(yù)見未美萊，美麗預(yù)見未來2美萊醫(yī)療美容營銷與廣告策劃書目錄第一部分第一部分:市場環(huán)境分析市場環(huán)境分析............................................................

2、...................................11.1宏觀市場分析..................................................................................................41.2SWOT營銷環(huán)境分析...............................................................

3、........................51.3消費者分析......................................................................................................61.3.1現(xiàn)有消費者分析........................................................................

4、..............................61.3.2潛在消費者分析......................................................................................................61.3.3消費者分析總結(jié)..............................................................

5、........................................61.4產(chǎn)品分析..........................................................................................................61.4.1產(chǎn)品特征分析......................................................

6、....................................................61.4.2品牌生命周期分析..................................................................................................71.4.3產(chǎn)品分析的總結(jié)...........................................

7、...........................................................71.5企業(yè)和競爭對手的競爭狀況分析..................................................................71.5.1企業(yè)的競爭對手................................................................

8、......................................71.5.2競爭對手的情況......................................................................................................71.5.3企業(yè)與競爭對手的比較...................................................

9、.......................................71.6企業(yè)與競爭對手的廣告分析..........................................................................8第二部分第二部分廣告策略廣告策略..........................................................................

10、..........................82.1廣告目標(biāo)..........................................................................................................82.2品牌規(guī)劃策略......................................................................

11、............................82.2.1廣告實施的階段......................................................................................................82.2.2以品牌經(jīng)營為核心的長期營銷策略........................................................