中國石油化工股份有限公司企業(yè)發(fā)展戰(zhàn)略研究.pdf

1、復旦大學碩士學位論文中國石油化工股份有限公司企業(yè)發(fā)展戰(zhàn)略研究姓名：趙滌清申請學位級別：碩士專業(yè)：工商管理指導教師：芮明杰2002.4.30!竺型竺堅!堅豎墮!塑坐些些二鑒塵塑堅坌型壘些絲型些l豎業(yè)皇ABSTRACTSinopecisanintegratedenergyandthemicalcompanywithE＆PrefiningchemicalandmarketingoperationsItisnowaIistedcompanyin

2、HongKongNewYork、LondonandShanghaiTheCompanyhasinitiallysetupthemanagementsystemandoperatingmechanisInadaptabIetointernationalpracticeandmarketeconomyWiththeprincipIemarketatsouthandeastcoastalareasitenjoysfavorablemarket

3、conditionsanddevelopmentalfoundationItisChinalslargestproducerandmarketerofoiJproducts(bothwholesa／eandretailofgasoline，diesel，jetfuel)，andNo1supplierofmajorpetrochemicalproducts(intermediates，syntheticresin，syntheticfib

4、er，syntheticrubber，fertilizer)aswelIasthe2ndlargestoilproducerTheCompany’sperformanceamidsuchseveremarketconditionswasmainIYreflectedinthefolIowingareas：Firstly，withtheglobaleconomicdownturn，Withthepricesofdomesticrefine

5、doiIproductsdirectly1inkedtoInternationalmarketpricesforsimilargradeofrefinedoilproductsThirdly，asthepricingmechanismforrefinedoiIproductsinChinahasnotbeenwelIdevelopedandthemarketwasnotmatureFourthly，withtheslowdowninth

6、eglobaleconomymarketandthesluggishnessinthechangeofcycleforchemicalproductsChina’sWTOaccessionwiththecommitmentoftartffreductionandmarketaccessSinopecisstandingatanewthresholdofchallengesandstiffcompetitionByanalyzingmac

7、roenvironment，competitiveenvironment，insideenvironmentandbusinessthisthesismakesaprofoundresearchoildevelopmentstrategyofsinopecitalsogivesproposaltoimplementthestrategyInordertoturnanychallengepresentedbyChina’sentrytoW

8、TOintoopportunityandtoturnopportunitiesintotheCompany’sadvantagesandprofitsTherearetwonewideasinthisthesis；Firstly，totieupthedevelopmentstrategyofthepetrochemicalenterprisewiththeinternationalpoliticalenvironment；Secondl