胡玉美營銷-策劃方案

1、安慶胡玉美進軍臺灣市場策劃方案安慶胡玉美進軍臺灣市場策劃方案班級：10物流3班組別：第三小組小組成員：劉冬冬（101793）于羅松（101820）范菲菲（101811）袁海婷（101796）2目錄目錄一、項目簡介一、項目簡介............................................................................................................

2、....3二、營銷環(huán)境分析二、營銷環(huán)境分析........................................................................................................4（一）宏觀環(huán)境（一）宏觀環(huán)境................................................................................

3、....................4（二）微觀環(huán)境（二）微觀環(huán)境....................................................................................................4（三）市場分析（三）市場分析......................................................................

4、..............................4（四）消費者分析（四）消費者分析................................................................................................5（五）競爭對手分析（五）競爭對手分析..........................................................

5、..................................5三、三、胡玉美胡玉美SWOTSWOT分析分析..................................................................................................7四、市場定位四、市場定位....................................................

6、............................................................7（一）產(chǎn)品特色定位：（一）產(chǎn)品特色定位：........................................................................................7（二）產(chǎn)品價格定位：（二）產(chǎn)品價格定位：..............................

7、..........................................................7（三）消費者定位：（三）消費者定位：............................................................................................8五、五、營銷活動方案營銷活動方案..................................

8、......................................................................8六、六、財務預算財務預算..............................................................................................................1212七、方案預計效果評估七、方案預計效果評估...