工業(yè)旅游產(chǎn)品學生市場制約因素研究.pdf

1、浙江大學碩士學位論文工業(yè)旅游產(chǎn)品學生市場制約因素研究姓名：戴道平申請學位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：周進步2002.12.1塑堅盔堂堡蘭垡堡奎三些墮塑主墨堂皇立塑型絲里莖墮AbstractAsprimaryandmiddleschoolstudentsareexpectedtoformthemostimportantmarkettotheenterprisesthatsupplytheproductofindustrialtour

2、ism，itismeaningfulintheoryaswellasinpracticetoexplorethemajorrestrictingfactorsthathinderstudentsfromparticipatinginindustrialtourism，andtoformulatestrategicsuggestionsforenterprisesthatareinvolvedinthebusinessThisstudyh

3、oldsthatthebiggestobstacleisfromparentswhodonotunderstandwhatindustrialtourismisanddonotappreciatethevaluethattheirchildrencanbenefitwhenpursuingthiskindoftouristactivityThisisaphenomenonthatthestudyattemptstointerpretAf

4、terdefiningtheconceptofindustrialtourismforuseinthisarticle，theauthoranalysestheessentialpropertiesofthistouristproductWithacasestudy，theauthorexploresthepresentconditionofthemarketforindustrialtourisminChinaandidentifie

5、ssomeofitsmajorproblemsSupportedbytheforgoingresearch，thearticlemakesacarefulstudyoftheresultsfroma540subjectsurveythathasbeendonetoevaluatethegeneralperceptionofindustrialtourismThestudygeneratesthefollowingthreeconclus

6、ionsregardinghowtodevelopstudentmarketforindustfialtourisminChina：1Uniquefeaturesandscale(oruniquefeaturesandpublicawareness)ofanindustrialenterpriseisabasicprinciplethatdecideswhetherornotthisenterpriseshoulddevelopindu

7、strialtourism2Peopleofhighereducationallevel，hi【ghsalary，oryoungage，especiallystudentsof塒maryschools，formthemostpromisingpotentialmarketsofindustrialtourism3Emphasizingtheeducationalandeconomicfunctionofindustrialtourism

8、，theconveniencewithwhichtheproductCanbeconsumed，andpromotingindustrialtourismasadesirablealternativeformofleisureaswellasalleffectivewayinbuildingyoungpeople’ScharactercanbetakenasinitialstepsofmarketingeffortsInthelasts

9、ectionofthearticletheauthorgiveshisideasonhowtoenhan∞theparents’perceptionoftheproductofindustrialtourismandtheirrecognitionofthebenefitsarisingfromtheirchildren’sparticipationintheindustrialtouristactivityKeywords：indus