xx商務(wù)酒店項(xiàng)目商業(yè)計(jì)劃書

1、商業(yè)計(jì)劃書項(xiàng)目名稱目名稱XXXX商務(wù)酒店酒店項(xiàng)目單位地址電話傳真電子郵件聯(lián)系人目錄第3頁(yè)共49頁(yè)7.4.銷售渠道......................................................................................................................................287.4.1.直接渠道..................

2、.........................................................................................................287.4.2.間接渠道.......................................................................................................

3、....................297.5.公關(guān)宣傳策略..............................................................................................................................297.6.銷售激勵(lì)制度..................................................

4、............................................................................318.營(yíng)運(yùn)和管理.......................................................................................................................................

5、......318.1.基本業(yè)務(wù)流程..............................................................................................................................318.2.機(jī)構(gòu)設(shè)置..................................................................

6、....................................................................348.3.人員配備......................................................................................................................................358.4.管理

7、團(tuán)隊(duì)......................................................................................................................................368.5.遵循的標(biāo)準(zhǔn).........................................................................

8、.........................................................369.投資與財(cái)務(wù)評(píng)價(jià).....................................................................................................................................369.1.項(xiàng)目實(shí)施計(jì)劃進(jìn)度.....

9、.................................................................................................................369.2.投資估算.................................................................................................

10、.....................................369.3.收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè).......................................................................................................379.3.1.住宿收入預(yù)測(cè)................................................

11、...................................................................379.3.2.餐飲收入預(yù)測(cè)...................................................................................................................399.3.3.物業(yè)租賃收入預(yù)測(cè)........

12、...................................................................................................399.3.4.總收入預(yù)測(cè)............................................................................................................

13、...........409.3.5.成本費(fèi)用預(yù)測(cè)...................................................................................................................409.3.5.利潤(rùn)預(yù)測(cè)....................................................................

14、.......................................................409.4.現(xiàn)金流量預(yù)測(cè)..............................................................................................................................419.5.財(cái)務(wù)評(píng)價(jià).................

15、.....................................................................................................................4110.風(fēng)險(xiǎn)與對(duì)策分析...........................................................................................

16、........................................4310.1.風(fēng)險(xiǎn)............................................................................................................................................4310.1.1.客源影響帶來(lái)的風(fēng)險(xiǎn).............

17、........................................................................................4310.1.2.人力資源風(fēng)險(xiǎn).................................................................................................................4310

18、.1.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn).................................................................................................................4310.1.4.行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn)..............................................................................

19、.......................4310.2.對(duì)策............................................................................................................................................4310.2.1.客源影響對(duì)策.................................

20、................................................................................4310.2.2.人力資源風(fēng)險(xiǎn)對(duì)策.........................................................................................................4410.2.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)對(duì)策.

21、........................................................................................................4410.2.4.行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策...................................................................................................

22、......4411.融資計(jì)劃...............................................................................................................................................4411.1.融資資金金額、方式與用途...........................................

23、..........................................................4411.1.1.融資金額.........................................................................................................................4411.1.2.融資方式...............

24、..........................................................................................................4411.1.3.融資資金用途...................................................................................................

25、..............4511.2.公司治理與投資者保護(hù)............................................................................................................4512.結(jié)論..........................................................................