天津中新藥業(yè)藿香正氣顆粒上市營銷策劃研究.pdf

1、天津大學碩士學位論文天津中新藥業(yè)藿香正氣顆粒上市營銷策劃研究姓名：范永剛申請學位級別：碩士專業(yè)：工商管理指導教師：汪波201105ABSTRACTHuoxiangzhengqiisthequintessenceofTCM(TIaditionaIChineseMedicine)cultureAsforitspreciselyeffectmech鋤isms，thisproductisweacceptedbythemarketManufact

2、urerScontributetodiverSi母int0varioustypesoff0咖ulationsCompetitionbeingpro曠essiVelyintroducedinthemarket，“ongwitIl如rtherrefomling，openingandtheincreasingofpeoplelifcinChinaDifferentpopulationsselectedforthesimilarphenomen

3、onofphamaceuticaldosageh觴becomeinc陀asinglyeVidentThispaperstudythesellingstn她gemofHuoxiangzhengqiGranules(m鋤ufacturedbyTianjinZhongxinPhamaceuticalsZhong)【inPha腫aceuticalFacto拶)The跏thorincarriesonafhllerinVestigaton鋤dstu

4、dytothecommodit)rexchangemarketinthefoundation，鋤dprcsentsmarketsubdiVisionlocation鋤dt盯getmarketdefinitionCombinedwththecha倍cteristcsofOTCDrugsMarketing，seekingforHuoxiangzhengqimarketingmodel鋤dworkingoutHuoxiangzhengqima

5、rketingstrategyUltimately，Huoxi粕gzhengqiG隨nulessuccess如llycameintothemarIcetChapterone，whicllisthepartofIntroducton，explainstherese棚rchbackgroundandsignificance，andbrieflyintroducedtheproductionprocessingofHuoxiang曲engqi

6、GranulesChaptertwogoonexplainingthereleVanttheo叮ofmarketingS廿鋤egyInchapter3，thedeVelopingstatusofMedicalInduSn7、Ⅳe他comDrehensivelydescrbedBasedontheinvestgationint0thecurrentsituationofTCMindust巧鋤d0TCD11JgsMarketing，thea

7、uthorputsthemainemphasisonHuoxiangzhengqiGmnulesmarketInchapter4，thistextpassestothemarketingstudy0fproductdif話rcntiating，卸dpresentsmarketsubdiVisionIocation鋤dtargetmarketdefinitionTheauthordoesasystematicstudyonthemarke

8、tingstlIategiesofproductbasedre船oningproductconceptual鈀Stsystems1nChapter5，thispaperdiscussesmarketingprocessmanagementitsmainpurpo∞ist0ensurethatmarketingorientation鯽dmarketingst陷tegya他efjfcctivelyimplementedThesixthist

9、he陀searchworkconclusionandprospectionTOpl鋤tobringaboutthe陀alizationoraccomplishmentofHuoxiangzhengqimarketings仃ategyTheproductionofHuoxiangzhengqiG豫nulesw酗mainlylocatedinthespecialcharacteristicsofchildren，striVeforbreak

10、throughinsegmentmarketthroughtheproductionindicatonsThisthesisist0theproductjonmarketing&salesmatte瑙h嬲agreatofrealisticmeaningThesc他searchandpmcticesa∞usefhI他fe他ncestousinTCMD11JgsmarketingmodelofexploratonandinnoVationK