區(qū)域農(nóng)產(chǎn)品電子商務(wù)運(yùn)營(yíng)策劃方案

1、區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運(yùn)營(yíng)模式建設(shè)與開(kāi)發(fā)拼搏進(jìn)取，為夢(mèng)想護(hù)航【項(xiàng)目名稱(chēng)項(xiàng)目名稱(chēng)】—區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運(yùn)營(yíng)模式區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運(yùn)營(yíng)模式建設(shè)與開(kāi)發(fā)建設(shè)與開(kāi)發(fā)【經(jīng)營(yíng)實(shí)體經(jīng)營(yíng)實(shí)體】—鄂州惠生活電子商務(wù)有限公司鄂州惠生活電子商務(wù)有限公司——夢(mèng)之隊(duì)——14.3.1盈利模式.............................................334.3.2盈利模式優(yōu)化方案設(shè)計(jì).......................

2、..........354.3關(guān)鍵資源能力...............................................364.4現(xiàn)金流量結(jié)構(gòu)分析...........................................384.5企業(yè)價(jià)值...................................................394.5.1發(fā)展規(guī)劃與企業(yè)價(jià)值實(shí)現(xiàn)路徑................

3、...........394.5.1企業(yè)價(jià)值產(chǎn)出分析.....................................40第五部分網(wǎng)站平臺(tái)建設(shè)運(yùn)營(yíng)與開(kāi)發(fā).........................415.1第三方電子商務(wù)平臺(tái)建設(shè)方案.................................425.1.1平臺(tái)展示.............................................425.1.1平

4、臺(tái)競(jìng)爭(zhēng)分析.........................................435.1.3網(wǎng)店產(chǎn)品分布.........................................445.1.4網(wǎng)店定位策略.........................................445.2.第三方電子商務(wù)平臺(tái)運(yùn)營(yíng)方案.................................455.2.1網(wǎng)店頁(yè)面分布.

5、........................................465.2.2網(wǎng)店購(gòu)買(mǎi)流程.........................................485.2.3在線支付接口.........................................495.2.4平臺(tái)運(yùn)營(yíng)關(guān)鍵要素分析.................................505.3自建網(wǎng)站方案...........

6、....................................515.3.1網(wǎng)站定位.............................................525.3.2網(wǎng)站設(shè)計(jì)理念.........................................525.3.3網(wǎng)站結(jié)構(gòu)導(dǎo)航設(shè)計(jì).....................................525.3.4網(wǎng)站后臺(tái)系統(tǒng).........

7、................................545.3.5應(yīng)用支撐平臺(tái)軟件架構(gòu)設(shè)計(jì).............................555.3.6技術(shù)開(kāi)發(fā)路線設(shè)計(jì).....................................565.3.7系統(tǒng)設(shè)計(jì)特點(diǎn).........................................57第六部分市場(chǎng)營(yíng)銷(xiāo)........................

8、...............586.1市場(chǎng)分析...................................................596.1.1農(nóng)產(chǎn)品市場(chǎng)環(huán)境分析...................................596.1.2消費(fèi)者行為分析.......................................596.1.3區(qū)域市場(chǎng)分析............................

9、.............616.2目標(biāo)市場(chǎng)選擇營(yíng)銷(xiāo)...........................................626.2.1市場(chǎng)細(xì)分.............................................626.2.2目標(biāo)市場(chǎng)............................................656.3營(yíng)銷(xiāo)策略...............................

10、....................666.3.1線上推廣方案.........................................666.3.2體驗(yàn)營(yíng)銷(xiāo).............................................686.3.4物流策略.............................................726.4評(píng)估總結(jié).........................