商品拍攝與美化教學(xué)大綱

1、《商品拍攝與美化》課程教學(xué)大綱一、課程的性質(zhì)和目標(biāo)........................................................................................2二、授課對(duì)象及要求............................................................................................3三、課程

2、的教學(xué)目標(biāo)............................................................................................3知識(shí)目標(biāo)................................................................................................................4技能目標(biāo).

3、...............................................................................................................5素質(zhì)目標(biāo)........................................................................................................

4、........6四、教學(xué)的內(nèi)容與要求........................................................................................7第一章淘寶網(wǎng)商品的基本拍攝方法........................................................7（一）教學(xué)要求.................................

5、...................................................71.知識(shí)要求..................................................................................72.技能要求.........................................................................

6、.........7（二）重點(diǎn)與難點(diǎn)................................................................................81.重點(diǎn)..........................................................................................82.難點(diǎn)......................

7、....................................................................8（三）課時(shí)分配....................................................................................8（四）教學(xué)內(nèi)容....................................................

8、................................8（五）綜合實(shí)訓(xùn)....................................................................................8第二章服飾商品的拍攝............................................................................9（一）教學(xué)要求.

9、...................................................................................91.知識(shí)要求..................................................................................92.技能要求.........................................

10、.........................................9（二）重點(diǎn)與難點(diǎn)................................................................................91.重點(diǎn).....................................................................................

11、.....92難點(diǎn)........................................................................................10（三）課時(shí)分配..................................................................................10（四）教學(xué)內(nèi)容.......................

12、...........................................................10（五）綜合實(shí)訓(xùn)..................................................................................10第三章化妝品和首飾拍攝.........................................................

13、.............10（一）教學(xué)要求..................................................................................101.知識(shí)要求................................................................................112.技能要求....................

14、............................................................11（二）重點(diǎn)與難點(diǎn)..............................................................................111.重點(diǎn)..................................................................

15、......................112難點(diǎn)........................................................................................11（三）課時(shí)分配..................................................................................11（四）教學(xué)內(nèi)容.....

16、.............................................................................12（五）綜合實(shí)訓(xùn)..................................................................................12第四章食物商品拍攝.........................................

17、.....................................12（一）教學(xué)要求..................................................................................121.知識(shí)要求................................................................................122.

18、技能要求................................................................................12（二）重點(diǎn)與難點(diǎn)..............................................................................13接產(chǎn)業(yè)發(fā)展為人才培養(yǎng)基點(diǎn)?！渡唐放臄z與美化》的課程設(shè)計(jì)符合專(zhuān)項(xiàng)技能人才培養(yǎng)目標(biāo)及互聯(lián)網(wǎng)網(wǎng)店運(yùn)

19、營(yíng)中各崗位任職要求。中職電子商務(wù)專(zhuān)業(yè)學(xué)生所面向的電子商務(wù)崗位可分為三類(lèi)：技術(shù)、營(yíng)銷(xiāo)、管理。管理崗位往往需要前兩者的工作經(jīng)驗(yàn)累積和運(yùn)營(yíng)工作的具體參與提升而來(lái)。技術(shù)崗位則側(cè)重于對(duì)網(wǎng)站建設(shè)能力的偏好。因此，根據(jù)目前行業(yè)發(fā)展現(xiàn)狀與企業(yè)用人需求，我們將商品拍攝與美化定義為本專(zhuān)業(yè)就業(yè)發(fā)展與創(chuàng)新創(chuàng)業(yè)渠道，既符合學(xué)生發(fā)展特點(diǎn)，滿(mǎn)足行業(yè)人才需求，又給予服務(wù)于地方的創(chuàng)業(yè)挖掘，《商品拍攝與美化》是我校電子商務(wù)專(zhuān)業(yè)的核心骨干課程，旨在促使學(xué)生掌握商品拍攝與美化

20、技能掌握，通過(guò)基礎(chǔ)技能學(xué)習(xí)與掌握，來(lái)應(yīng)對(duì)并解決崗位工作中實(shí)際問(wèn)題的方法和步驟，為提高職業(yè)能力和拓展職業(yè)空間打下堅(jiān)實(shí)基礎(chǔ)。二、授課對(duì)象及要求二、授課對(duì)象及要求《商品拍攝與美化》是我校電子商務(wù)專(zhuān)業(yè)開(kāi)設(shè)的一門(mén)專(zhuān)業(yè)必修課，是其學(xué)習(xí)的一門(mén)核心課程。1、在校學(xué)生、在校學(xué)生高職電子商務(wù)、中職電子商務(wù)等相關(guān)專(zhuān)業(yè)學(xué)生。2、社會(huì)人士、社會(huì)人士適合企業(yè)創(chuàng)業(yè)人員、管理人員和從業(yè)人員自學(xué)，還可以作為相關(guān)培訓(xùn)班的教學(xué)用書(shū)，其對(duì)電子商務(wù)相關(guān)流程與核心要素已有較為全面