酒店眾籌商業(yè)計(jì)劃書范例

1、IXXX酒店酒店商業(yè)計(jì)劃書XXX酒店III5.3項(xiàng)目目標(biāo)定位...................................................................................................................................26第六章發(fā)展規(guī)劃..................................................

2、......................................................................................286.1總體設(shè)想.............................................................................................................................

3、..............286.2公司發(fā)展戰(zhàn)略步驟設(shè)想...................................................................................................................286.2.1完成酒店試營業(yè)..............................................................

4、..........................................................286.2.2通過三星級(jí)認(rèn)定、并成為烏魯木齊知名酒店之一................................................................286.2.3實(shí)施后樓改造工程，進(jìn)一步提高經(jīng)濟(jì)效益.............................................

5、...............................28第七章市場(chǎng)營銷........................................................................................................................................297.1目標(biāo)市場(chǎng)...................................

6、........................................................................................................297.2產(chǎn)品與服務(wù)..........................................................................................................

7、.............................297.3定價(jià)...................................................................................................................................................297.4銷售渠道............................

8、...............................................................................................................297.4.1直接渠道..................................................................................................

9、................................297.4.2間接渠道....................................................................................................................................297.5公關(guān)宣傳策略..................................

10、.................................................................................................297.6初步銷售策略................................................................................................................

11、...................297.6.1客房業(yè)務(wù)....................................................................................................................................297.6.2餐飲業(yè)務(wù)...............................................

12、.....................................................................................297.6.3提高回頭率的措施....................................................................................................................297.

13、7銷售激勵(lì)制度...................................................................................................................................29第八章營運(yùn)和管理........................................................................

14、............................................................308.1基本業(yè)務(wù)流程...................................................................................................................................308.2營運(yùn)管理初步計(jì)劃.....

15、......................................................................................................................308.2.1服務(wù)項(xiàng)目和基本設(shè)施安排....................................................................................

16、....................308.2.2建立并實(shí)施完善的質(zhì)量標(biāo)準(zhǔn)....................................................................................................308.2.3建立并實(shí)施完善的財(cái)務(wù)內(nèi)控制度............................................................

17、................................308.3機(jī)構(gòu)設(shè)置...........................................................................................................................................308.4人員配備...............................

18、............................................................................................................308.5管理團(tuán)隊(duì).......................................................................................................

19、....................................308.6遵循的標(biāo)準(zhǔn).......................................................................................................................................30第九章投資與財(cái)務(wù)評(píng)價(jià)...........................

20、.................................................................................................319.1項(xiàng)目實(shí)施計(jì)劃進(jìn)度..............................................................................................................

21、.............319.2投資估算...........................................................................................................................................319.3收入、成本費(fèi)用及利潤預(yù)測(cè)..........................................

22、.................................................................319.3.1住宿收入預(yù)測(cè)...............................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.2餐飲收入預(yù)測(cè)...................

23、............................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.3物業(yè)租賃收入預(yù)測(cè).......................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.4總收入預(yù)測(cè)

24、...................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.5成本費(fèi)用預(yù)測(cè).............................................................................................

25、錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.6利潤預(yù)測(cè).......................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.4現(xiàn)金流量預(yù)測(cè).................................................................

26、.....................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.5財(cái)務(wù)評(píng)價(jià)..............................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。第十章風(fēng)險(xiǎn)與對(duì)策分析......................

27、......................................................................................................3110.1風(fēng)險(xiǎn)..............................................................................................................

28、......錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。10.1.1客源影響帶來的風(fēng)險(xiǎn).................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。10.1.2人力資源風(fēng)險(xiǎn)........................................................................