2023年全國碩士研究生考試考研英語一試題真題（含答案詳解+作文范文）_第1頁
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1、北京交通大學(xué)碩士學(xué)位論文油田市場營銷方法探析姓名：徐偉申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：關(guān)忠良20040301AbstractAbstractTheoilfieldmarketsaremainlycomposedofenterprises油ichrunthebusinessoftheexploration，exploitationstorageandtransportationofthecrudeoilandnaturalgas

2、.Formanyyearsthedomesticoilfieldenterprisesoperatedundertheplannedeconomysystemwiththecountrycollectivelybuyingandsellingwhichseriouslyholdbacktheinitiativeoftheoilfieldproducers.Theresultisthatthepursuitofquantitycounts

3、morethanthepursuitofeconomicbenefitwiththestate一ownedenterprisesasmostofthesuppliers.Withtheimplementationofthemarketeconomytheoilfieldenterprisesbegintoputmoreemphasisontheeconomicbenefit.Theexplorationandexploitationof

4、thecrudeoilbecomemoredifficultthusmakingthecrudeoilincreasinglycostly.AsaresultthereisalargespaceforthetechnologicaldevelopmentinoilfieldmarketsAgrowingnumberofenterpriseshaveenteredtheoilfieldtechnologicalmarkerandthepe

5、troleumtechnologyhasgraduallybecomesoundandmature.AftertheentryoftheWTOthecompetitionofdomesticpetroleumtechnologyandtheservicemarketsgetsmuchfiercerthaneverbefore.Thetraditionalmarketingtheoryisnolongerfitfortheoilfield

6、marketing.Theresearchofafeasiblemarketingapproachforthetechnologybasedmarketcanbeagoodguidancetotheenterprise.Startingfromtheenterpriseitselfthissurveyintegratestheorywithpracticeandappliesaseriesapproachesincludingmarke

7、tinvestigatingandanticipatinganalysisofmarketingenvironmentmarketdivisionandselectingofobjectivemarketpurchasebehavioranalysismarketingapproachescombination(4Ptheories)marketingorganizationmarketingplanningandcontrolling

8、.Throughtheanalysisofthespecificmarketingcasesinthepetroleumindustrytogetherwiththemarketingtheoryandacarefulstudyofthemarketingapproachesinthepetroleumindustrythissurveyspeciallyintegratesthefeatureofthepetroleumindustr

9、ywiththefeatureofthehightechenterprisesandworksoutaseriesapproachesfitfortheoilfieldmarketingwhichcanbeagoodreferencetotheoilfieldmarketing.Keywords:oilfieldmarketmarketingapproach，purchasingbehaviorplanningandcontrollin

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