某房地產(chǎn)項目營銷策劃總案

1、1XXXX項目營銷策略總案營銷策略總案3第一部分、xxx概況..........................................................................................................................................1第二部分、xxx房地產(chǎn)市場研究....................................

2、..................................................................................7一、市場回放...................................................................................................................................

3、..........7二、有效需量的分析.................................................................................................................................8三、住宅市分析...............................................................

4、..........................................................................8四、綜述…………………………………………………………………………………………………10五、競爭對手分析..............................................................................................

5、.....................................11六、分類分析...........................................................................................................................................11第三部分項目研究..........................

6、.................................................................................................................12一、項目經(jīng)濟技術(shù)指標(biāo)...............................................................................................

7、............................12二、項目SWOT分析.............................................................................................................................13第四部分新城市主義的剖析.........................................

8、..................................................................................16一、新城市主義的形成.............................................................................................................................1

9、6二、新城市主義的精神.............................................................................................................................17三、世襲皇寵典藏貴族生活樣板……………….……………………………………………………17第五部分項目定位...............................

10、............................................................................................................18一、客戶群分析.......................................................................................................

11、................................18二、項目定位...........................................................................................................................................20三、價格定位.................................

12、..........................................................................................................21第六部分營銷推廣思路......................................................................................................