華晨寶馬工業(yè)旅游產品體驗價值提升策略研究

1、 碩 士 學 位 論 文 論文作者： 尚菲 學科專業(yè)： 旅游管理 指導教師： 隋鑫 培養(yǎng)單位： 旅游管理學院 培養(yǎng)類別： 完成時間： 沈陽師范大學學位評定委員會 單位代碼： 單位代碼： 10166 華晨寶馬工業(yè)旅游產

2、品體驗價值提升策略研究 全日制 2015 年 3 月 6 日 II Research on experience value promotion of industrial tourism product in BMW Brilliance Automotive Abstract In the new era, tourism experience has become a new trend, which changed the t

3、ourists travel demand and not only for pursuit of tourists travel process, but also for personal experience pursue customized and deep experience value more and more. Facing the change of the tourists’ demand, modern tou

4、rism development form has been from the “tourist“ steering to “experience tourism“. The new trend of tourism has brought both opportunities and challenges to the development of industrial tourism. Industrial tourism in C

5、hina is rising these years, but compared with the rapid development of other types of tourism, it is still far away behind. By this background， this research analyses the principle, design the concept of industrial touri

6、sm value and experience, collect and build the development of the related theory of tourism experience, make a introduction of industrial tourism, put forward the design concept, discussed the different opinions，use prin

7、ciple and method to do the research of Shenyang BMW Brilliance Automotive Industrial Park as a case. This paper is divided into five parts the specific contents are as follows： The first part is the introduction of BMW B

8、rilliance Automotive Industrial Park and product. It introduces the background, purpose and significance of the central topic, summarizes the current situation of domestic and foreign industrial tourism, describes the re

9、search methods, and puts forward some ideas of the frame of the research. The second part is the theoretical foundation of related parts. The concept of industrial tourism and experience design and related theory are sum

10、marized. It has a strong background to support that industrial tourism experience design research has been and will be done from theoretical supporting and reservation. The third part has carried on the analysis to the i

11、ndustrial tourism experience value. Analysis of the attributes and features of industrial tourism products, industrial tourism product experience and the significance of analysis based on theory of industrial tourism val