社會管理創(chuàng)新視角下的我國電視媒體社會導(dǎo)向研究

1、 I 編 號： 碩士學(xué)位論文 碩士學(xué)位論文 題 目： 社會管理創(chuàng)新視角下的我國電視媒體社會導(dǎo)向研究 培 養(yǎng) 單 位： 管理學(xué)院 專 業(yè) 名 稱： 公共管理 指 導(dǎo) 教 師： 索柏民 研 究 生： 于波 完 成 時 間： 2014 年 5 月 沈陽師范大學(xué)研究生處制類 別 全日制研究生 教育碩士 同等學(xué)力 III Study on television media social orientat

2、ion of our country from the angle of social management innovation ABSTRACT TV media is now a mainstream media form. It has distinguishing features such as message transmission directly, audience’s target clear and defini

3、te, society guide powerful and so on. As the main platform for the audience to acquire information, the content it spread leaves a profound impact on the audience. TV shows not only entertain the public, but also have ce

4、rtain social guidance features, let the audience being educated while entertained, which is the task TV programs must undertake. As a traditional mainstream media in the increasingly heated competition environment, there

5、 have been many new features and rules, of which the most important is pursuing the biggest economic benefit in the process of system innovation and market running, at the same time, there have been a lot of problems in

6、the aspect of social guidance of TV media. From the perspective of social management innovation, this article is formed by the status, the problems, the causes and it is solving method of the social guidance of TV media.

7、 The article has discussed the current situation, problems and causes of the problems of social guidance of TV programs. According to the article, the TV media has been in a mainstream position, although now impacted b

8、y internet media and mobile media, but its influence has not changed, it still plays an important role in social guidance aspects. But there are also many social guidance problems in TV media, the main performance are l

9、acking of scientific supervision, the disconnection of the media worker and the audience, the excessive pursuit of television ratings, the weakened the social guidance of TV media etc. Base on this, the author propose

10、the countermeasures to change the situation of social guidance of TV programs. This article intend to find a various solutions of insisting on social benefit as core, in cresting power of audience’s controlling of TV pro

11、grams, strengthen construction of internal outlook of value through government propaganda and cultural departments, television media industry and individual audiences etc. This article is based on a television program di