js建筑設(shè)計(jì)院市場(chǎng)營(yíng)銷(xiāo)策略研究

1、JS JS 建筑設(shè)計(jì)院市場(chǎng)營(yíng)銷(xiāo)策略研究 建筑設(shè)計(jì)院市場(chǎng)營(yíng)銷(xiāo)策略研究摘 要 JS 建筑設(shè)計(jì)院市場(chǎng)營(yíng)銷(xiāo)策略研究改革開(kāi)放以來(lái),中國(guó)建筑行業(yè)進(jìn)入了蓬勃發(fā)展的黃金時(shí)期。隨著市場(chǎng)不斷的擴(kuò)大,建筑設(shè)計(jì)市場(chǎng)加快了發(fā)展的步伐。近幾年來(lái),世界金融危機(jī)和歐洲主權(quán)債務(wù)危機(jī)等一系負(fù)面影響世界經(jīng)濟(jì)。中國(guó)建筑行業(yè)也不可避免的受到相當(dāng)大的沖擊。在這種復(fù)雜的經(jīng)濟(jì)環(huán)境背景下,建筑設(shè)計(jì)行業(yè)的發(fā)展遇到了新的挑戰(zhàn)。 JS 建筑設(shè)計(jì)院是吉林省以高等院校的建筑、結(jié)構(gòu)、設(shè)備等相關(guān)院

2、系多個(gè)學(xué)科的雄厚實(shí)力為依托的專業(yè)建筑設(shè)計(jì)單位,在本省的建筑設(shè)計(jì)市場(chǎng)上取得了一系列令人矚目的業(yè)績(jī)。 然而由于在體制、人才、技術(shù)等方面都存在著一系列問(wèn)題,如何應(yīng)對(duì)多家省外設(shè)計(jì)企業(yè)的涌入和省內(nèi)迅速崛起的民營(yíng)設(shè)計(jì)公司一起角逐市場(chǎng)這一嚴(yán)峻的現(xiàn)實(shí),加強(qiáng)企業(yè)核心競(jìng)爭(zhēng)力建設(shè)、加大市場(chǎng)營(yíng)銷(xiāo)力度、擴(kuò)大銷(xiāo)售渠道已是擺在 JS 建筑設(shè)計(jì)院面前的一項(xiàng)需要刻不容緩加以解決的重要問(wèn)題。I 關(guān)健詞: 營(yíng)銷(xiāo)策略,建筑設(shè)計(jì)院,品牌,服務(wù)營(yíng)銷(xiāo)II Abstract The

3、Research on Marketing Strategy of JS Institute of Architectural Design Since the Reform and Opening, the development of Architecture industry of China has stepped into its golden age. With the market’s expansion, the dev

4、elopment of architectural design has been speeding up .Recent years, a series of negative effects ,such as the world financial crisis and European debt crisis have influenced the world economy .Inevitably, the

5、 architecture industry of China has suffered a considerable impact. Under this complicated situation, architectural design industry has met a new challengeJS architecture design institute is a professional archite