會議營銷的發(fā)展趨勢研究.pdf

1、山東大學(xué)碩士學(xué)位論文會議營銷的發(fā)展趨勢研究姓名：王志勇申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：白洪聲20090316ABSTRACTW1ththeformationofabuyer’smarket，marketingconceptschangestepbystep幻冊”product‘centric”to”customer—centric”Inrecentyears，experientialmarketin2，servlcemarke

2、tingdirectmarketing，databasemarketing，andothermarketingmodelshaVeemergedThenthecompaniesareincreasinglyconcemedaboutcons啪ersconcemedaboutthepersonalityoftheconsumerAhighdegreeofhomogeneitVinthemarkettodayenterprisesneedt

3、oconducttargetedconsumeradvocacy，providingseⅣ1ces1ngoodfaithEffectivemarketingstrategiesarehighlypersonalized，onlvpreciselytargetedcustomerstostartoneto—onecommunication，tomeettheneedsofmn蝴tconsumersinordertoimprovesatis

4、faction，enhancecustomers’loyaltytothebrandSothatenterpriseshavelongtermdevelopmentTherefbretheconferencemarketing。superioritycomesoutGeneralmeetingofallwalksoflifeincludingthemarketingorsalesmeetingspublicityactivities，s

5、uchasChinaMerchantsmeetings，exhibitionsandsoon111仳spap％theconferencemarketingistothefinalconsumer’smarketingItisdiffereIlt打omthetraditional”highaltitudeadvertisingchannelsales“model，replacingitwith”pe叩letopeopletransmiss

6、ionsentinelsales”ItisaChinesech撇cteristic1nlloVationmarketingpattern，integratingtheservicemarketing，thedirectsale。thedatabasemarketingandtheexperiencemarketingUndoubtedlytheconferencemarketing’sinfluenceinChinashouldnotb

7、eignoredHoweverasmoreandmoresmallbusinessesfollowsuit，consumersin蝴singlyrationaI，aswellasindividualenterprises’irregularopemtion，themarketingmodelintheeIlsuingencounteronthedevelopmentbottleneckmostofthepr06tdecliningrap

8、idlyInrecentyears，SOmanycompanieswhichuseconferencemarketingmeet●一印eVallces’manynewentrantsinthelossofstateenterprises1上1lsanlclemainusesqualitative，comparative，theoriesandpracticesuIli～reSearCntechnlquestocarryonthedisc

9、ussiontotheconferencemarketing’stlleory，deductsitsproductionandthetrendofdevelopmentTheCon斷encem破etingisappe鋤鳴mrecelltyearsAnewthing’sinitialperiod，oftenhassomequestioIlstoappearDoesearliestnotnecessarilydoesmostlongandb