我國(guó)男子籃球職業(yè)聯(lián)賽門(mén)票定價(jià)策略和分銷(xiāo)渠道的調(diào)查研究.pdf

1、北京體育大學(xué)碩士學(xué)位論文我國(guó)男子籃球職業(yè)聯(lián)賽門(mén)票定價(jià)策略和分銷(xiāo)渠道的調(diào)查研究姓名：張建新申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：郭永波20060419北京體育大學(xué)碩士畢業(yè)論文我國(guó)男子籃球職業(yè)聯(lián)賽門(mén)票定價(jià)策略和分銷(xiāo)渠道的調(diào)查研究3Abstract：Chinesebasketballstartit’srefmat1995after10yearsdevelopmenttheganizingcapacityofthechampionsh

2、ipthelevelofthegamesweremuchimprovedthechampionshipbecomesapropellertothebroadcastingofthegameinourcountrythuselevatedthemassivelevelofthisspts.Tobettermeettheneedsofthemarketenvironmenttherefmwaskepttakingoneveryaspecto

3、fthechampionship.Beingcompaniesthereisnodoubtthatthebasketballclubswhichplaytherolesofthebasicunitsoftheprofessionalbasketballchampionshipputtheprofitchasingasthefirstpriitywhilethechampionshipcommitteebeingasoneofourcou

4、ntry’sauthitydepartmentshouldresponsibletoputimprovingournation’sbasketballcompetencyasthefirstpriity.Thenhowtobalancethedifferentgoalofthebasketballclubsthecommitteehowtobalancetheinterestsbetweenthembecomesthemostdiffi

5、cultimptantproblemoftherefm.Currentlytheclubsonlyownanarrowrangeoftheprofitmakingfieldsamongthemtheticketincomingisthemainincomefeveryclub.Whatismeimptantistheseatsailingpercentagerepresentsthemarketingpositionofthechamp

6、ionship.Soconsequentiallyhowtoincreasetheincomeoftheclubshowtomakethefanscometothegamecourtsmattersalot.ThispaperistheinvestigationanalysisontheCBAtickets’pricingstrategydistributionchannels.It’swaswrittenonthebasisofthe