簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文西北航空公司生產(chǎn)運(yùn)行系統(tǒng)整合研究姓名毛建利申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師蔡建峰20020101兩北T業(yè)』、學(xué)MBA論文BECAUSEITISSAFE、FASTANDCOMFORTABLE，THEAIRTRANSPORTWOULDBEIMPOF’TWORLDWDELYALONGWITHSOCIALDEVELEPMENTASHIFLAHASENTEREDWTO。THERELATIONSWITHOTHERCOURTTRIESBECOMEPOPULARINPNLITIES，ECONOMYANDSOCIETYTHEAIRTRANSPNRTMARKETBECOMESMORECOMPETITIVEREORGANIZINGOPERATIONCONTROLSYSTEMISONEOFTHEMOSTPROFITABEWAYSINTHEFIELDOFAIRLINESTTCANPROMOTETHEEFFJCIENCYANDQU；“ITYOF“AIRLINESOPERATIONCONTROLSYSTEMTLCANA】SEDUCETHECOSTANDENHANCEITSCOMPETITIVEABILITYFIRSTITANALYZESTHEPROBLEMSINTHEOPEIF8TIONSYSTEM0FCHINANORTHWESTAIRLINESITISNOTFITFORTHEMARKELECONOMY’LHETOOLSTHATAFEBEINGUSEDAREVERYOLDANDAFFECTINGFLIGHTNORMAL。ITSSTUFFISLACKOFACADEMICKNOWLEDGESOTHM’EEXISTSCONFLICTBETWEENMODERNAIRCRAFTANDOLDMANAGEMENTTOSOLVETHOSEPROBLEMS，ITSUGGESTSTHATTHEOPERATIONCONTROLSYSTEMOFCNWAISREORGANIZEDBYTHETHEORY～一REENGINEERINGCORPORATIONTHEORYINCLUDESTEENSINEERINGTHEOPERATIONSYSTEM，REORGANIZINGTHEOPERATIONALSTRUCTUREANDTHETRANSPORTTNFORMATIONPROCESSINGENHAOCINGTHEDIATHESISOFSTUFFAFTERREORGANIZEDTHEOPERATIONCONTRO】SYSTERNCUISISTS0FFIVEPARTSANDTHREESMALLSYSTEMSTTITICLUDESA11THEFUNCTIONSOFOPERATIONMANAGEMENTFTCOULDREDUCETHEFUEL，PROMOTETHEFTIGHTNORMALANDPROTECTTHEAIRSAFETYKEYWORDSREENGLN。ERINGTHECORPORATIONTHEORYREORGANIZETHEOPERATIONALSYSTEM

簡(jiǎn)介：近些年我國(guó)航空公司高速擴(kuò)張式發(fā)展在公司規(guī)模、市場(chǎng)份額、飛機(jī)數(shù)量、航班規(guī)模、企業(yè)效益等各方面都有較大的提升為我國(guó)交通運(yùn)輸和經(jīng)濟(jì)發(fā)展做出了重要貢獻(xiàn)但近年發(fā)生的伊春空難、旅客沖突事件等為航空公司領(lǐng)導(dǎo)層敲響了警鐘在企業(yè)快速發(fā)展的時(shí)期存在于航空公司內(nèi)的各類風(fēng)險(xiǎn)因素開(kāi)始顯現(xiàn)甚至造成嚴(yán)重后果航空公司應(yīng)重視風(fēng)險(xiǎn)并制定相應(yīng)的對(duì)策來(lái)規(guī)避風(fēng)險(xiǎn)確保企業(yè)的健康發(fā)展本人在航空公司工作多年對(duì)航空公司運(yùn)行和經(jīng)營(yíng)較為了解對(duì)存在于航空公司內(nèi)的風(fēng)險(xiǎn)因素有深刻的認(rèn)識(shí)這對(duì)論文的研究起到了重要作用本文從風(fēng)險(xiǎn)及風(fēng)險(xiǎn)管理理論出發(fā)介紹了風(fēng)險(xiǎn)管理的原則和方法然后分析了我國(guó)航空業(yè)發(fā)展現(xiàn)狀重點(diǎn)介紹了S航空公司的運(yùn)營(yíng)狀況通過(guò)列舉近幾年我國(guó)航空公司發(fā)生的風(fēng)險(xiǎn)事件分析得出我國(guó)航空公司面臨的主要風(fēng)險(xiǎn)有安全風(fēng)險(xiǎn)、資源風(fēng)險(xiǎn)、品牌服務(wù)風(fēng)險(xiǎn)、成本風(fēng)險(xiǎn)和收益風(fēng)險(xiǎn)并對(duì)這些風(fēng)險(xiǎn)的成因進(jìn)行探究對(duì)其危害進(jìn)行評(píng)估根據(jù)目前我國(guó)航空業(yè)現(xiàn)狀以S公司為范本本文針對(duì)上述風(fēng)險(xiǎn)提出科學(xué)有效的應(yīng)對(duì)措施提高安全生產(chǎn)水平降低安全風(fēng)險(xiǎn)找準(zhǔn)自身定位降低資源風(fēng)險(xiǎn)加強(qiáng)服務(wù)樹(shù)立品牌規(guī)避品牌服務(wù)風(fēng)險(xiǎn)低成本運(yùn)營(yíng)降低成本風(fēng)險(xiǎn)廣開(kāi)思路提高收益每條應(yīng)對(duì)措施中又進(jìn)行細(xì)分制定了多條切實(shí)可行的風(fēng)險(xiǎn)管理措施

簡(jiǎn)介：IVB3A學(xué)位論文作者宋勝利基于電子商務(wù)的Y航空物流公司營(yíng)銷策略研究中文摘要隨著我國(guó)經(jīng)濟(jì)持續(xù)、快速、穩(wěn)定的增長(zhǎng)，國(guó)內(nèi)、國(guó)際貿(mào)易往來(lái)頻繁，進(jìn)出口貿(mào)易增長(zhǎng)迅速，運(yùn)輸需求多樣化在一定程度上促使了中國(guó)航空物流業(yè)進(jìn)入了一個(gè)高速發(fā)展的時(shí)期。國(guó)家已經(jīng)把發(fā)展現(xiàn)代物流業(yè)列入十二五規(guī)劃，對(duì)現(xiàn)代物流進(jìn)行特別政策的扶持。但由于受到各種客觀因素的制約，中國(guó)航空物流在面臨著巨大的挑戰(zhàn)的同時(shí)也有著許多發(fā)展的機(jī)遇。本文在系統(tǒng)分析我國(guó)航空物流目前高增長(zhǎng)、貨源不穩(wěn)定、運(yùn)力弱、信息技術(shù)差等行業(yè)現(xiàn)狀的背景下，描述了Y航空物流公司的經(jīng)營(yíng)現(xiàn)狀，并從利潤(rùn)率逐年在下降，營(yíng)銷渠道、信息渠道等均不是非常暢通，企業(yè)經(jīng)營(yíng)的難度不斷增加，越來(lái)越無(wú)法滿足客戶對(duì)航空物流低成本和高效率的多種要求等方面指出了Y航空物流公司存在的問(wèn)題?；谥袊?guó)航空物流業(yè)目前存在的現(xiàn)狀和Y航空物流公司目前經(jīng)營(yíng)存在的問(wèn)題，本文在對(duì)Y航空物流公司所處的營(yíng)銷環(huán)境分析的基礎(chǔ)上，提出了基于電子商務(wù)的Y航空物流公司新?tīng)I(yíng)銷策略制定的必要性和可性行，進(jìn)而制定了完整的Y航空物流公司的電子商務(wù)營(yíng)銷策略，并闡述營(yíng)銷策略的執(zhí)行保證和前景展望，以期對(duì)Y航空物流公司產(chǎn)生影響，并對(duì)國(guó)內(nèi)其他物流服務(wù)商提供借鑒。關(guān)鍵詞航空物流，電子商務(wù)，營(yíng)銷策略MBA學(xué)位論文作者宋勝利基于電子商務(wù)的Y航空物流公司營(yíng)銷策略研究目錄一、緒論????????????????．1一研究的背景和意義?????????????．．1二相關(guān)理論綜述???????????????2三研究的內(nèi)容和方法?????????????．10二、YGR航空物流營(yíng)銷現(xiàn)狀及存在問(wèn)題???????．13一Y航空物流公司基本概況???????????．．13二Y航空物流公司流目前存在的問(wèn)題?????????14三Y航空物流公司實(shí)施電子商務(wù)營(yíng)銷的必要性??????．16三、Y航空物流公司的營(yíng)銷環(huán)境分析????????18一外部環(huán)境分析??????????????．．18二內(nèi)部環(huán)境分析??????????????．．24四、Y航空物流公司的營(yíng)銷戰(zhàn)略制定????????30一航空物流的市場(chǎng)細(xì)分????????????．．30二目標(biāo)市場(chǎng)的選擇和定位????????????31三基于電子商務(wù)的營(yíng)銷戰(zhàn)略???????????．32五、Y航空物流公司基于電子商務(wù)的營(yíng)銷策略?????．34一電子商務(wù)平臺(tái)的品牌戰(zhàn)略???????????．34二電子商務(wù)平臺(tái)的功能設(shè)計(jì)???????????．36基于電子商務(wù)平臺(tái)的贏利模式??????????39四基于易航網(wǎng)電子商務(wù)平臺(tái)的4P4C營(yíng)銷組合策略????．．41六、Y航空物流公司電子商務(wù)營(yíng)銷策略的執(zhí)行?????．46一組織保障????????????????46二資金保障????????????????47三實(shí)施計(jì)劃????????????????47TTT

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文中國(guó)西北航空公司客運(yùn)市場(chǎng)營(yíng)銷戰(zhàn)略研究姓名李彤申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師馬朝陽(yáng)20031001ABSTRACTTHISTHESISELEARLYEXPLAINEDTHEPROBLEMSEXISTINGINTHEMARKETINGPOTICIESOFCHINANORTHWESTAIRLINES，THROUGHANALYZINGTHEINNERANDOUTERENVIRONMENTA1LTHISBASEDONTHELONGTERMPRACTICALWORKANDRELATEDTHEORIESOFTHEAUTHORFROMTHEANGELOFTHEBUSINESSSTRATEGY，THEAUTHORVALUEDANDREPOSITIONEDTHEMARKETINGOFTHEAIRPASSENGERTRANSPORTATION，ANDSTUDIEDKEYPOINTSINTHECARRYINGOUTOFTHESTRATEGYTHEFIRSTCHAPTERSTUDIEDTHEDEVELOPMENTHISTORYANDTHEPRESENTSITUATIONOFCHINA’SAIRAVIATIONINDUSTRYESPECIALLYTHISPARTANALYZEDTHERELATIONSHIPBETWEENTHEDEVELOPMENTOFTHEAIRINDUSTRYANDTHEINCREASEOFTHESTATEECONOMY，ALSOTHERELATIONSHIPBETWEENAIRTICKETRATESANDTHEINCOMELEVELOFTHEPEOPLEFROMABOVEANALYSES，ACONCLUSIONWASDRAWNTHATCHINAAIRINDUSTRYPLAYSAVERYIMPORTANTROLEINTHENATION’SECONOMY，ASAHOPEFULINDUSTRYINCHINAMEANTIME，THISPAPEREXPLAINEDTHEPROBLEMSEMERGINGFROMTHEDEVELOPMENTOFTHEAIRINDUSTRY，ANDFOUNDOUTTHEINDUSTRYBACKGROUNDEVIDENCEFORFURTHERANALYSESOFTHEEARLYMENTIONEDPROBLEMSANDRELATEDMEASURESWITHTHEWAYSANDPROCEDURESOFTHEBUSINESSSTRATEGICANALYSES，THESECONDCHAPTERMADECONCRETEANALYSES，ESTIMATIONANDSELECTIONOFCHINANORTHWESTAIRLINES’MARKETINGSTRATEGY，ESPECIALLYFORTHEREALCONDITIONSATFIRSTTHISPAPERRESEARCHEDTHEOUTERENVIRONMENTTHROUGHTHEANALYSESOFTHEMACROENVIRONMENTFACTS，THEINDUSTRYCOMPETITION，ANDTHEMARKETSTRUCTURE，THEAUTHORDRAWNANOTHERCONCLUSIONTHATTHEMARKETENVIRONMENTCHINANORTHWESTAIRLINESEXISTSISAMONOPOLYCENTRELLEDMARKETUNDERHEAVYCOMPETITIONTHEN，THEPAPERSTUDIEDTHEINNERENVIRONMENT，NAMELY，THEOPERATION，F(xiàn)INANCEANDMAINROUTES，ANDFOUNDOUTTHEMARKETPOSITIONANDTHECRISISOFCHINANORTHWESTAIRLINESASWELLTHEPAPERESTIMATEDANDCHOSETHESTRATEGYOFCHINANORTHWESTAIRLINES’AIRPASSENGERMARKETATTHISPART，THEAUTHORSETUPCERTAINMODELSANDTHROUGHTHESEMODELSTOANALYZETHECUSTOMERBEHAVIOR，THECOSTFEATUREOFTHEAIRINDUSTRY，ANDTHECHARACTERISTICSOFTHECOMPETITIOILTHUS，THEAUTHORPUTFORWARDAVIEWTHAT10WERINGOFTHETICKETRATESPLAYSAKEY

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文中國(guó)民用航空空運(yùn)市場(chǎng)研究姓名李文紳申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師江可申200131璺叢墮窒皇絲些塑塑ABSTRACT1HEAVIATIONINDUSTRYWASCREATEDATTHEBEGINNINGEFTHE20TH‘NTLJRY．ANDITHASBECOMEONEOF’THEMOSTIMPORTANTPARTSOF’MEDERNSOCIOTYANDCONOMYAFTER80YEARS’PROGRESS．A10NGWITHTHEIMPLEMENTATIONOF。THEINLEGRATIONOF、WOFLDECONOMYANDTRADEANDCAPITAL，THETRENDSOI’REGIONAIIZATIONAND91BALIZATJONARECOMINGFORTH．ANDTHEBOUNDARYBETWEENTHEDOMESTICANDINTERNATIONALAVIATIONMARKETISGRADUATINGAWAY．MEANWHJLETHEFREEDOMTENDENCYOFMANAGEMENT，THECOALITIONTENDENCYOFENTERPRISE，THEGROUPTENDENCYOFOPERATION，ANDTHEPRIRATEOWNERSHIPTENDENCYOF’PROPERTYRIGHLAREMOREPOPULAY．ANDNOWADAYSTHEMONOPOLISTICAIRLINESANDGIANT“IRIINESFEDERATIONAREMAINFORCEINTHEAIRTRANSPORTATIONINDUSTRY．THEEVOIUTIONOFAVIATIONINDUSTRYINMANYCOUNTRIESMOSTIYGOESTHROUGHTHETRANSFORMATIONOFSPIRALRISEFROMREGULATIONTODEREGULATIONIRLWHICHTHEPOWEROFGOVERNMENTISTHEMOSTIMPORTANTIMPETUS．NOTONLYSHOULDWEADMITTHERATIONALITYANDTHEIEGITIMACYOF’REGULATIONATTHELIMOOF。INITIAISTAGESANDRAPIDPROGRESSSTAGES，BUTALSOSHOULDRECOGNIZETHEHARMLOTHEINDUSLRYESPECIAL1YALTHETIMEOFAUTUMNSTAGES．BYNOW，THEACLIVITYSPHERESOFAVIATIONINDUSTRYSPREADA11OVERTHEWORID，SOTHECAAC，CIVILAVIATIONADMINISTRATIONOFCHINA，ISCONIRONTEDWITHTHEDUPEXSTRESSOFRESISTINGFOREIGNAGGRESSIONANDWORKINGFORFOLER’REALIONOFIOCALAIRLINESTOSATISLYTHEPROGRESSIVELYDEMANDATHOME．ILASEDONFLEXIBLYAPPLYINGTHEIDEASOFECONOMICS，HISTORICANALYSIS01’AVIATIONINDUSTRYANDCOMPREHENSIVESUMMARIZATIONOFIT，THETHESISPUTSFORWARDTHEPOIICYOFSPEEDINGUPTHEREFORMOFDOMESTICMARKETAND1EAGUINGTHE“IFIINESIEDETAITOCOMPELEWITHFOREIGNAIRLJNESBYUSINGTHEWHOIUDOIIISIIC“IRTFANSNORTRESOURCES．KEYWORDSAIRTRANSPORTATJON，AVIATIONINDUSTRY，REGULATIONIEREGULATION，F(xiàn)EDERATION．2．

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文我國(guó)航空工業(yè)上市公司的資本結(jié)構(gòu)、股權(quán)結(jié)構(gòu)與績(jī)效研究姓名凌周文申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師江可申20060101我國(guó)航空工業(yè)上市公司的資本結(jié)構(gòu)、股權(quán)結(jié)構(gòu)與績(jī)效研究IIABSTRACTENTERPRISEISBOTHAMAINBODYOFPRODUCTMARKETANDCAPITALMARKETITNOTONLYPLAYSANIMPORTANTROLEINPRODUCTMARKET,ANDALSOINCAPITALMARKETINCHINA,WEHAVEPAIDMOREATTENTIONTOITSBEHAVIORANDROLEINTHEFORMERFORALONGTIME,BUTIGNOREDTHEMINTHELATTERONEOFIMPORTANTENTERPRISES’BEHAVIORSISFINANCING,WHICHINBROADSENSEINCLUDESRAISINGANDBETAKINGOFENTERPRISES’FUNDSHEREWEMAINLYANALYZETHEFORMER,NAMELYTHATBYWHICHWAYANENTERPRISEWINSITSNECESSARYFUNDS,WHATCONSIDERATIONTHISSELECTIONISBASEDON,ANDHOWCAPITALSTRUCTUREAFFECTSCORPORATEPERFORMANCEINFACT,ASEARLYASINFIFTIESLASTCENTURY,WESTERNCAPITALSTRUCTURETHEORYBEGANTOFOCUSONIT,SINCEMODIGLIANIANDMILLERBROUGHTFORWARDTHEPROPOSITIONOF“CAPITALSTRUCTUREISIRRELEVANTTOCORPORATEVALUE”,ASBEINGAHOTSPOTINTHEFIELDOFCORPORATEFINANCE,ECONOMISTSHAVEMADEALOTOFCANONICALANDEMPIRICALSTUDIESANDHAVEGOTABUNDANTRESULTSLITERATUREWEALREADYHAVESHOWSELECTIONOFCAPITALSTRUCTUREISBASEDONCOST,RISK,EXPECTEDINCOME,MARKETEXPECTATIONANDCOMPETITIVECHARACTERISTICSINPRODUCTMARKETANDSOON,WHAT’MORE,CONCLUSIONSBOTHINCANONICALANDEMPIRICALSTUDIESINDICATETHATTHERELATIONBETWEENCAPITALSTRUCTUREANDCORPORATEVALUEISAMBIGUOUSRECENTLY,HOWOWNERSHIPSTRUCTUREAFFECTSCAPITALSTRUCTUREANDTHERELATIONBETWEENTHEMAREMOREANDMOREBECOMINGAHOTSPOTOFCORPORATEFINANCEASWEKNOW,OURCOUNTRYHADBEENCARRYINGOUTPLANNEDECONOMYSYSTEMFORTHEPASSEDLONGTIME,CAPITALMARKETHASDEVELOPEDRATHERLATECOMPAREDTOOTHERCOUNTRIES,WHICHMAKESCHINESECAPITALMARKETMAGNIFICENTLYDIFFERENTFROMMATURECAPITALMARKETSANDEMERGINGMARKETS,THEREFORE,ITSEEMSVERYIMPORTANTTHATWEANALYZECAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCEOFCHINESELISTEDCOMPANIESBYUSINGTHEANALYTICFRAMEWORKOFWESTERNCAPITALSTRUCTURETHEORYANDOWNERSHIPSTRUCTURETHEORY,UPTONOW,DOMESTICSCHOLARSHAVEMADEALOTOFSTUDIESANDMADESOMERESULTSATPRESENT,MANYEMPIRICALSTUDIESHAVESPILLEDOVERINTOTHESPECIFICINDUSTRIESORFIELDSASASTRATEGICINDUSTRYOFCHINA,AVIATIONINDUSTRYHASEXERTEDAVERYIMPORTANTROLEINDOMESTICECONOMYANDDEFENSECONSTRUCTIONTHISTHESISATTEMPTSTOVALIDATECAPITALSTRUCTURETHEORYANDOWNERSHIPTHEORYBYUSINGSTATISTICANALYSISANDNORMALFINANCIALANALYSIS,ATTHESAMETIMETOPROBEINTODETERMINANTSOFCAPITALSTRUCTUREOFLISTEDFIRMSFROMAVIATIONINDUSTRYANDTHERELATIONBETWEENCAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCE,ANDONTHEBASISWEPROVIDESOMECOUNTERMEASURESANDSUGGESTIONSEXPECTINGTOREALIZEHARMONIOUSDEVELOPMENTBETWEENPRODUCTIONOPERATIONANDCAPITALOPERATIONANDINTERPROMOTIONBETWEENPRODUCTMARKETANDCAPITALMARKET,ALSOWEEXPECTMOREANDMORESCHOLARSPAYATTENTIONTOTHEACTUALITYANDFUTUREOFTHISFIELDFROMTHEORETICALVIEWKEYWORDSAVIATIONINDUSTRY,LISTEDFIRMS,CAPITALSTRUCTURE,OWNERSHIPSTRUCTUREGOVERNANCESTRUCTURE,FIRMPERFORMANCE

簡(jiǎn)介：首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文企業(yè)創(chuàng)新與投資對(duì)中外運(yùn)敦豪國(guó)際航空快遞公司在電子商務(wù)時(shí)代發(fā)展前景的思考姓名宋煜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師沈小鳳200121』型咝PREFACETHEPAPERPURPOSEDHLSINOTRANSEXPRESSCOURIERCOMDEVELOPMENTANDINVESTMENTINEBUSINESS，IPUTFORWARDSOMENEWVIEWPOINTSANDNEWINVESTMENTWAYMAKEINVESTMENT／PROFITRETURNRATEFORTHISNEWINVESTMENT，DESIGNNEWMODEFOREXPRESSSERVICEINECOMMERCIALANDNEWOPERATIONPROCEDURE，ANDENSUREITWILLBEOPERATIONALANDPRACTICALTHEPAPERHAS30，000CHARACTERSTOTALLY，INCLUDING3PARTSREVIEWONDHLSINORANSAIREXPRESSCOURIERCOMPANYCURRENTSITUATIONCHANGEGAMERULEINNOVATION；INVESTMENTINECOMMERCETHEPAPERSTUDYMETHODOLOGYILLUSTRATIONTHEPAPERACHIEVEMENTSINSCIENTIFICRESEARCHINTERNATIONALEXPRESSINDUSTRYCURRENTSITUATIONISNOTVERYGOOD，DHLSINTORANSSHOULDTRYTOCREATENEWGAMESRULESINEXPRESSSERVICE，INNOVATIONSANDCREATIVITYWILLBEVERYPOWERFULWESHOULDCHOOSETHEBESTINVESTINGPOINT，PLAYTHEDELIVERYANDDISTRIBUTIONROLESINEBUSINESS，OFFERLOGISTICSSERVICEININTEMETINDUSTRYIBELIEVEPROFITISEXPECTEDTOBEHIGHWRITTENBYSOPHIESONG2001一FEB研四班6L號(hào)宋煜2001年2月

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文航空公司在市場(chǎng)化進(jìn)程中面臨的經(jīng)濟(jì)風(fēng)險(xiǎn)與對(duì)策姓名杜立新申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師沈家洪200121ABSTRACTTHETARGETOFCHINESEECONOMICSYSTEMREFORMATIONISESTABLISHESSOCIALISTMARKETECONOMY，THEONEOFIMPORTANTMARKSISTHEINCREASEOFTHEDEGREEOFCOMMERCIALIZEBECAUSEOFSOMEPARTICULARITIES，CIVILAVIATIONINDUSTRYISSTRICTCONTROLLEDBYGOVERNMENTFORLONGTIMEINKEEPINGWITHTHEDEVELOPMENTOFCHINESEECONOMYANDDEEPGOINGOFECONOMICSYSTEMREFORM，COMMERCIALIZEHASBEENTHECONSEQUENTTENDENCYOFTHEDEVELOPMENTOFCIVILAVIATIONINDUSTRYCOMMERCIALIZEISACOMPLEXSYSTEMENGINEERING，SINCETHEALLOCATIONOFRESOURCETURNTOMARKETMODEFROMPLANEDMODE，CHINESEAIRLINESHAVETOFACEMOREMARKETRISKSWHILETHEYHAVETHENEWDEVELOPMENTCHANCERECENTLY，THEREARESERIESCHANGESINGLOBALECONOMICMARKET。ASIAFINANCECRISIS，RISEOF0ILDRICEFLUCTUATIONOFEXCHANGEANDINTERESTRATE，THEYALLHADGREATINFLUENCETOCHINESEECONOMY，ESPECIALLYAIRLIIOSTHISPAPERANALYZEOBJECTONAIRLINES，DISCUSSTHEPOSSIBLERISKSDURINGTHEPROCESSOFCOMMERCIALIZEOFAIRLINES，SUCHASTICKETPRICEWAR，DEBTRISK，INTERESTANDEXCHANGERISK，F(xiàn)UELRISKDISIRIBUTIONSYSTEMRISK，ANDTHERELEVANTRESISTMETHODTHISPAPERCONSISTSOFTHREEPARTSANDSEVENCHAPTERSTHEFIRSTPARTISCHAPTER1，ANALYZETHEBASICCONCEPT，CHARACTEROFCOMMERCIALIZETHEPRESENTSITUATIONANDTHEFUTUREDEVELOPMENTTRENDOFCOMMERCIALIZEOFCIVILAVIATIONINDUSTRY，ANDALSOANALYZETHESUPPLYANDDEMANDSTATUSOFAVIATIONPASSENGERTRANSPORTINTHEWAYOFQUANTIFYMODETHESECONDPARTISCHAPTER2ANALYZETHEDETAILSOFTHEECONOMICRISKDURINGCOMMEREIALIZETHETHIRDPARTISCHAPTER37，ANALYZETHEDETAILRELEVANTMEASURESANDPOLICIESAIMATEACHECONOMICRISKTHISPAPERISFOCUSONTHEREPRESENTATIVEANDPRACTICALPROBLEMSOFAIRLINEMANAGEMENT，THEOBJECTISTIGHTNESSRELATIONWITHPRACTIEE，THESOLVEDMETHODSARERELATIVELYNOVELTYANDEXERCISABLEITHASAPPLIEDVALUETOAIRLINESINANALYZEANDRELEVANTECONOMICRISKKEYWORDSAIRLINE，COMMERCIALIZE，ECONOMICRISK

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文民航空管系統(tǒng)安全管理探討姓名周沅申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師鄒禮瑞2002112新的理念和對(duì)策如調(diào)整組織結(jié)構(gòu)理順職能關(guān)系建立有效的安全管理機(jī)制營(yíng)造以安全為核心的組織文化提升組織士氣等建議關(guān)鍵詞空管系統(tǒng)人為因素系統(tǒng)安全安全管理安全文化

簡(jiǎn)介：碩士學(xué)位論文碩士學(xué)位論文基于可拓理論的中國(guó)上市航空公司績(jī)效評(píng)價(jià)研究THETHETHETHERESEARRESEARRESEARRESEARCCCCHHHHOFOFOFOFLISTEDLISTEDLISTEDLISTEDAIRLINEAIRLINEAIRLINEAIRLINECOMPANYCOMPANYCOMPANYCOMPANYOFOFOFOFPERFMANCEPERFMANCEPERFMANCEPERFMANCEEVALUATIONEVALUATIONEVALUATIONEVALUATIONBASEDBASEDBASEDBASEDONONONONTHETHETHETHEEXTENICSEXTENICSEXTENICSEXTENICSTHEYTHEYTHEYTHEY劉妙懿劉妙懿哈爾濱工業(yè)大學(xué)哈爾濱工業(yè)大學(xué)2020202012121212年6666月CLASSIFIEDINDEXG83022UDC065DISSERTATIONFTHEMASTERDEGREEINMANAGEMENTTHETHETHETHERESEARRESEARRESEARRESEARCCCCHHHHOFOFOFOFLISTEDLISTEDLISTEDLISTEDAIRLINEAIRLINEAIRLINEAIRLINECOMPANYCOMPANYCOMPANYCOMPANYOFOFOFOFPERFMANCEPERFMANCEPERFMANCEPERFMANCEEVALUATIONEVALUATIONEVALUATIONEVALUATIONBASEDBASEDBASEDBASEDONONONONTHETHETHETHEEXTENICSEXTENICSEXTENICSEXTENICSTHEYTHEYTHEYTHEYCIDATECIDATECIDATECIDATEMIAOYILIUSUPERVISSUPERVISSUPERVISSUPERVISCHONGWUACADEMICACADEMICACADEMICACADEMICDEGREEDEGREEDEGREEDEGREEAPPLIEDAPPLIEDAPPLIEDAPPLIEDFFFFMASTEROFMANAGEMENTSPECIALTYSPECIALTYSPECIALTYSPECIALTYMANAGEMENTOFSCIENCEENGINEERINGAFFILIATIONAFFILIATIONAFFILIATIONAFFILIATIONSCHOOLOFMANAGEMENTDATEDATEDATEDATEOFOFOFOFDEFENCEDEFENCEDEFENCEDEFENCEJUNE29，2012DEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONHARBININSTITUTEOFTECHNOLOGY

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文國(guó)際航空運(yùn)輸體制演變及對(duì)中國(guó)航空運(yùn)輸企業(yè)的影響姓名張曉楓申請(qǐng)學(xué)位級(jí)別碩士專業(yè)世界經(jīng)濟(jì)指導(dǎo)教師鄭寅200157TABSTRACTINTERNATIONALAIRTRANSPORTSYSTEMISASYSTEMINDEPENDENTOFCOMMONINTEMATIONALTRADESYSTEM．ITHASITSOWNPARTICULARHISTORY,BACKGROUND，ANDSTRUCTURE．HOWEVER，THEREISFEWTHEORETICALSTUDYONTHISSYSTEM，INCLUDINGITSSTRUCTURE，ITSDIFFERENCEANDRELATIONSHIPWITHCOMMONINTERNATIONALTRADESYSTEM，ITSFUTURE，ANDITSPOSSIBLEEFFECTSONCHINESEAIRTRANSPORTENTERPRISES．THEARTICLETRIESTOESTABLISHANINTACTDESCRIPTIONOFTHEINTERNATIONALAIRTRANSPORTSYSTEM，TOSTUDYTHERECIPROCALEFFECTSBETWEENSYSTEMDEVELOPMENTANDOUTSIDEENVIRONMENT，ANDTODISCUSSITSPOSSIBLEFUTURE．THEFIRSTCHAPTERISAGENERALDESCRIPTIONOFTHEESTABLISHMENTANDTHEBASICSTRUCTUREOFTHEINTERNATIONALAIRTRANSPORTSYSTEM，WITHASIMPLEANALYSIS．CHAPTERTWOTOCHAPTERFOURCHECKEDEACHVARIABLESINTHESYSTEMINCLUDINGBUSINESSINNOVATION，DEREGULATION，ANDWTO，ESPECIALLYDISCUSSEDTHEINTERRELATIONSHIPBETWEENTHESEVARIABLESANDTHEIRRECIPROCALEFFECTSONINDUSTRYPOLICIESOFEACHCOUNTRIES．CHAPTERFIVEISADISCUSSIONOFPOSSIBLEFUTUREDEVELOPMENTOFTHESYSTEM．ANDFINALLY，INCHAPTERSIX，THEARTICLEDISCUSSEDTHEPOSSIBLEEFFECTSONCHINESEAIRTRANSPORTENTERPRISES，THECURRENTPROBLEMSINMOSTCHINESEAIRTRANSPORTENTERPRISES，ANDTHEPOSSIBLESOLUTIONTOFITTHEFUTUREAIRTRANSPORTSYSTEM．THECONCLUSIONISDRAWNBASEDONTHESEDJSCUSSIONS．KEYWORDSINTERNATIONALAIRTRANSPORTSYSTEM，INNOVATIONCLASSIFIEDINDEXF561

簡(jiǎn)介：首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文航空公司融資問(wèn)題研究兼論中國(guó)內(nèi)地航空公司融資缺陷及治理思路姓名賀紅云申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師蔡紅20050315ABSTRACTFINANCINGISONEKINDOFCONTRACTBETWEENCAPITALPROVIDERANDCAPITALACCEPTERACCORDINGTOMMTHEORYTOTALVALUEOFCOMPANYCOMPRISEOFSHARE’SVALUEANDLIABILITY’SVALUEAGENTCOSTISTHEMAINFACTOROFDECISIONOFFINANCINGSTRUCTUREFINANCINGCONTRACTOFAIRLINESISINCOMPLETECONTRACTAIRLINESISINTHEIUNIORSTATUSATTHISKINDOFCONTRACTFINANCINGSOURCESOFAIRLINEINCLUDEEXTERNALANDINTERNALSOURCESBECAUSEOFTHESPECIALOFCHINESESTOCKMARKETCHINESEAIRLINESLIKEISSUESHAREFORFINANCINGOTHERSOURCESOFAIRLINESFINANCINGINCLUDEISSUEBONDS，SYNDICATEDLOANJAPANESE1EVERLEASE，SECURITIZATION，ANDMANUFACTUREFINANCINGFINANCESTATEISTHEKEYFACTOROFFINANCINGDECISIONAMONGWHOLEAVIATIONINDUSTRYCHAINAIRLINEEARNEDTHE10WERPROFITTHERESOURCEOFAIRLINESASSETPROFITABILITYISSINGLEAIRCRAFLISTHEMAINASSETANDLIABILITYISVERYLARGETHECREDITCLASSOFAIRLINESISLOWESTESPECIALLYWHENCOMPARINGWITHAIRCRAFTMANUFACTUREANDAIRCRAFTLEASECOMPANYBECAUSEOFNATUREDEMANDFROMMARKETCOMPETITIONANDINDIRECTDEMANDFROMAVIATIONINCREASINGANDTRANSFERREDDEMANDFROMMANUFACTUREFINANCINGDEMANDOFAIRLINESWILLBELARGEFINANCINGOFAIRLINESINMAINLANDOFCHINAHASTWOKINDSOFSHORTAGEONEISSYSTEMSHORTAGEANDANOTHERISTECHNICALSHORTAGESOAIRLINEFINANCINGSHOULDBEINNOVATEDFROMFIVEHANDSINNOVATIONSOFTHISARTICLELIEINANALYZINGTHEAIRLINEFINANCINGWHOLLYTHROUGHTHENATUREOFFINANCING，F(xiàn)INANCESTATEOFAIRLINE，SHORTAGEANDINNOVATIONS；USINGTHECONTRACTTHEORYANDMARKETSTRUCTURETHEORYASTHEWAYOFANALYZING；PUTTINGTHEAIRLINEFINANCINGINTOTHEWHOLEINDUSTRYCHAINKEYWORDSAIRLINEFINANCINGSHORTAGESOLUTION

簡(jiǎn)介：作為民用航空的重要組織部分，多年來(lái)，通用航空為經(jīng)濟(jì)建設(shè)、社會(huì)公益事業(yè)和人民群眾生活水平提高做出了巨大貢獻(xiàn)。東北地區(qū)通用航空歷經(jīng)幾十年的發(fā)展，由無(wú)到有，由小到大，其航空器擁有量和作業(yè)量都占到了全國(guó)的四分之一強(qiáng)，在中國(guó)通用航空界占有舉足輕重的地位。隨著社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的日益完善和現(xiàn)代化建設(shè)步伐的加快，對(duì)通用航空的需要將更加旺盛。但是，東北地區(qū)通用航空還存在許多體制上、思維上的桎梏，其中一些問(wèn)題甚至對(duì)通用航空的發(fā)展造成了巨大的負(fù)面效應(yīng)。為了及時(shí)消除阻礙，還東北地區(qū)通用航空以廣闊的發(fā)展空間，本文從解剖影響通用航空發(fā)展因素、涉及部門入手，多角度地分別總結(jié)國(guó)外、中國(guó)和東北地區(qū)通用航空發(fā)展現(xiàn)狀，分析制約通用航空發(fā)展的主要障礙，從以下幾個(gè)方面探求發(fā)展東北地區(qū)通用航空發(fā)展之道第一，鞏固和培育通用航空市場(chǎng)，健全市場(chǎng)體系，營(yíng)造一個(gè)競(jìng)爭(zhēng)有序的環(huán)境；第二，改善通用航空運(yùn)營(yíng)環(huán)境，加強(qiáng)保障能力建設(shè)；第三，修改增補(bǔ)通用航空法規(guī)和行業(yè)標(biāo)準(zhǔn)，使行業(yè)發(fā)展有法可依，有標(biāo)可尋；第四，改進(jìn)對(duì)通用航空的行業(yè)管理，提高服務(wù)效率和質(zhì)量；第五，打造一流通用航空營(yíng)運(yùn)人；第六，提高認(rèn)識(shí)，加大投入，給予政策支持。本文通過(guò)研究、分析、歸納、總結(jié)，力求為科學(xué)全面地為發(fā)展東北地區(qū)通用航空事業(yè)出謀劃策，為通用航空事業(yè)的跨越式發(fā)展做出有益積極的探索。

簡(jiǎn)介：首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文加快我國(guó)航空工業(yè)財(cái)務(wù)管理創(chuàng)新研究姓名陳勇軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師郝梅瑞首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文加快我國(guó)航空工業(yè)財(cái)務(wù)管理創(chuàng)新研究第4頁(yè)共59頁(yè)ABSTRACTTHISTHESISPRESENTSASYSTEMATICANDINDEPTHEXPOSITIONANDANALYSISOVERTHEORIESANDAPPLICATIONSOFFINANCIALMANAGEMENTINNOVATIONOFTHEAVIATIONINDUSTRYINCHINATHEAUTHORREPORTSTHESIGNIFICANTROLEOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYMANAGEMENTINCHINABYINVESTIGATINGTHEMEANING,FUNCTIONSANDOPTIONSFOROBJECTIVESOFFINANCIALMANAGEMENTTHETHESISALSOPOINTSOUTADIRECTIONANDPATHFORTHEINNOVATIONOFFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINABYTHEORETICALLYANALYZINGTHEGENERALPATHFROMTHEGENERATION,DEVELOPMENTANDINOVATIONOFFINANCIALMANAGEMENTTHISTHESISAIMSTOPOINTSOUTSEVERALPOINTSTOBEIMPROVEDINFINANCIALMANAGEMENTBYINVESTIGATINGTHEOVERALLSITUATIONOFTHEAVIATIONINDUSTRYINCHINAANDTHECURRENTSTATUSOFFINANCIALMANAGEMENTASFINANCIALMANAGEMENTINNOVATIONISASYSTEMATICPROJECTWHICHINVOLVESLOTSOFFACTORS,THEAUTHORONLYMADEINVESTIGATIONSOVERTHEFOLLOWINGSEVERALISSUESBASEDONTHEANALYSISOVERTHECURRENTSITUATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYINCHINAFIRSTLY,THISTHESISPOINTSOUTANIDEAOFEXERCISINGACOMBINATIONOFINFLEXIBILITYANDYIELDINGINFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINAONTHEBASISOFANANALYSISONTHEFEATURESOFTHEAVIATIONINDUSTRYINCHINAASONETYPICALHIGHTECHENTERPRISE,ANDALSOTRIESTOQUANTIFIESHOWTOAPPLYTHEYIELDINGMETHODINFINANCIALMANAGEMENTINPRACTICEBYUTILIZINGTHECALCULOUSTHEORIESSECONDLY,WITHREGARDTOTHESTRATEGICRESTRUCTURINGANDCHANGESININTERNALANDEXTERNALENVIRONMENTOFTHEAVIATIONINDUSTRYINCHINA,THROUGHAREVIEWANDANALYSISONTHEBASICTHEORY–VALUECHAINTHEORY,THEAUTHORCONDUCTSANANALYSISOVERTHEKEYINITIVATIVESOFSTRATEGICFINANCIALIMPLEMENTATIONOFTHEAVIATIONINDUSTRYINCHINAAFTERRESTRUCTURINGFROMBOTHTHEORIESANDPRACTICEPERSPECTIVES,ANDPRESENTSAMODELOFBUILDINGUPANINFORMATIONINTEGRATIONSENSESOASTOESTABLISHAPERIODICBYLEVELREALTIMEINTEGRATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYTHIRDLY,BYMEANSOFANALYZINGTHELIMITATIONSOFTHETRADITIONALFINANCIALPERFORMANCEEVALUATIONSYSTEM,THISTHESISPOINTSOUTTHATASTRATEGICPERFORMANCEEVALUATIONSYSTEMSHOULDBEESTABLISHEDANDIMPLEMENTEDINTHEAVIATIONINDUSTRYINCHINAASQUICKLYASPOSSIBLEBYREFERRINGTOTHEREALITYOFTHEAVIATIONINDUSTRYMANAGEMENTINCHINA,THEAUTHORMAINLYSTUDIESTHEAPPLICATIONOFEVAANDALSOINNOVATIVELYREPORTSTHATENTERPRISESINTHEAVIATION

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文航空公司通過(guò)服務(wù)營(yíng)銷如何取得競(jìng)爭(zhēng)優(yōu)勢(shì)姓名帥家盛申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師劉寶成200141摘要隨著1998年民航企業(yè)經(jīng)濟(jì)效益的滑坡，國(guó)內(nèi)航空客運(yùn)市場(chǎng)I賣方『仃場(chǎng)轉(zhuǎn)換成莢療市場(chǎng)，盡管中國(guó)航空運(yùn)輸?shù)脑鲩L(zhǎng)速度始終高于國(guó)民經(jīng)濟(jì)的增長(zhǎng)速度，圳內(nèi)航空公刊的經(jīng)濟(jì)效益總是徘徊小阿，JJ時(shí)F1益向臨雙重的競(jìng)爭(zhēng)壓力一方嘶鐵路、公路等其它交通運(yùn)輸在快速發(fā)展，毫不留情地爭(zhēng)奪航空運(yùn)輸?shù)目驮春褪袌?chǎng)，另一矗面，入世在即，強(qiáng)大的跨國(guó)航卒運(yùn)輸介業(yè)對(duì)斗國(guó)的國(guó)內(nèi)運(yùn)輸市場(chǎng)乖涎已久。在國(guó)際航線的市場(chǎng)競(jìng)爭(zhēng)中。國(guó)內(nèi)航空公司一直處于下風(fēng)，而在國(guó)內(nèi)航空客運(yùn)市場(chǎng)上，消費(fèi)者的同趨成熟，航空公司的服務(wù)始終落后于顧客的期望，客座率難以提高，發(fā)展的前景不容樂(lè)觀。服務(wù)經(jīng)濟(jì)是一種競(jìng)爭(zhēng)經(jīng)濟(jì)。航空公司之間競(jìng)爭(zhēng)的焦點(diǎn)是服務(wù)競(jìng)爭(zhēng)。服務(wù)是航空公司生存的根本，服務(wù)營(yíng)銷更是航空公司實(shí)現(xiàn)效益永續(xù)增長(zhǎng)的恒動(dòng)力。本文『F是從這一角度出發(fā)，分八章全面闡述航空公司如何通過(guò)服務(wù)營(yíng)銷取得和保持企業(yè)發(fā)展的競(jìng)爭(zhēng)優(yōu)勢(shì)。第一章介紹目前國(guó)內(nèi)航空公司所處的背景和環(huán)境，指出航空運(yùn)輸服務(wù)面L臨的更大的需求，客運(yùn)市場(chǎng)將保持較快的增長(zhǎng)。這是航空公司發(fā)展的客觀前提。剛別2貝型的服務(wù)行業(yè)，笫二章說(shuō)明在市場(chǎng)經(jīng)濟(jì)條件下，航空運(yùn)輸服務(wù)既有服務(wù)的共I剮寺征，又有著獨(dú)特的產(chǎn)品構(gòu)成。這是航空公司的立足點(diǎn)。服務(wù)的理念和思想影響航空公司的作為。第三章提出航空公司市場(chǎng)營(yíng)銷的定義和基本內(nèi)容，詳細(xì)論述了航空客運(yùn)的產(chǎn)品PRODUCT、價(jià)格PRICE、分銷ACE、促銷PROMOTION、人員PEOPE、有形展示PHYSICALEVIDENCE和過(guò)程PROCESS7PS的要素組合；進(jìn)而描述航空公司如何制定、實(shí)施航空客運(yùn)DI場(chǎng)的營(yíng)銷戰(zhàn)略和競(jìng)爭(zhēng)組合戰(zhàn)略。為把握競(jìng)爭(zhēng)的主動(dòng)權(quán)，航空公司應(yīng)該從戰(zhàn)略的角度，進(jìn)行服務(wù)定位，宣傳自己服務(wù)的與眾不同。服務(wù)定位可以從不同的方面突出航空公司的優(yōu)勢(shì)。制詞有效的服務(wù)使命書(shū)是航空公司服務(wù)鮮明的競(jìng)爭(zhēng)旗幟。這是第四章的內(nèi)容。技術(shù)領(lǐng)先是航空公司贏得航空客運(yùn)市場(chǎng)競(jìng)爭(zhēng)的基礎(chǔ)。第五章指出在信息化、數(shù)字化的2L世紀(jì)，電子商務(wù)是航空公司為顧客提供優(yōu)質(zhì)服務(wù)，取得競(jìng)爭(zhēng)優(yōu)勢(shì)的必經(jīng)之路；電子客票是航空公司發(fā)展電子商務(wù)、提升服務(wù)質(zhì)量的關(guān)鍵途徑。第六帝闡明了思想領(lǐng)先的核心是航空公司必須明確顧客滿意是服務(wù)營(yíng)銷的根本宗旨。在服務(wù)經(jīng)濟(jì)和服務(wù)社會(huì)，對(duì)于保持永續(xù)經(jīng)營(yíng)和發(fā)展的航空公司而?！樋蜐M意域大化爿是公司的目標(biāo)，而不是利潤(rùn)最大化或股東權(quán)益最大化。為此，航空公亍J甬先要改變以企業(yè)為中心的陳舊觀念，確實(shí)樹(shù)立以顧客為巾心、顧客是F人的價(jià)值觀，并體現(xiàn)在企業(yè)的形象、組織功能結(jié)構(gòu)、和企業(yè)行為中。本譽(yù)廈點(diǎn)闡述航空服務(wù)的顧客期望層次理論及其對(duì)航空公司服務(wù)營(yíng)銷的船示介糾顧客滿意度和顧客忠誠(chéng)度的概念和二者的關(guān)系，顧客滿意度與服務(wù)質(zhì)量的關(guān)系，