簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)民用航空客運(yùn)服務(wù)產(chǎn)品研究姓名展英申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張明玉20030101ABSTRACT一一一ABSTRACTINORDERTOADAPTTOMARKETECONOMYANDACHIEVECOMPETITIVEADVANTAGESINTHECOMINGSERVICEECONOMYIT1SNECESSARYFORCHINAAIRLINESCOMPANIESTOANALYSISAIRLINESERVICEDRODUCTANDMAKEOUTIMPROVEMENTMEASURESASCHINAHASBECOMEAMEMBEROFWTO，THEMANAGEMENTACTIONSAREMOREIMPORTANTTHEAUALITYOFAIRLINESERVICEPRODUCTSISTHECOREFACTOROFAIRLINESCOMPETITIONIMPROVINGTHESERVICEPRODUCTSANDGAININGGOODREPUTATIONAMONGCUSTOMERSARETHEEFFECTIVEMEASURESTOINCREASEAIRLINES’COMPETITIVEABILITYTHISPAPERGIVESBRIEFINTRODUCTIONOFCHINAAIRLINESANDAIRTRANSPORTATIONINCHINASINCETHEPASSENGER’SAIRTRIPEXPERIENCEFROMBUYINGTICKETSTOTHEENDOFHIS／HERTRAVELHASBEENBECOMINGANAIRLINESERVICEPRODUCT，THEPAPERDESCRIBESCHINAAIRLINESSERVICEPRODUCTANDEXAMINESTHEEXISTINGCRITICALDROBLEMSOFTHEPRODUCTTHISISANEWUNDERSTANDINGOFAIRLINESSERVICEPRODUCTONTHEBASISOFTHEDESCRIPTIONOFANDANALYSISOFTHESERVICEPRODUCT血EPAPERMAKESOUTSOLUTIONSFORCHINAAIRLINESTOIMPROVEITSTRANSPORTATIONSERVICESTHERESEARCHWILLBEOFSIGNIFICANCEINIMPROVINGSERVICEOPERATIONSANDINCREASINGPROFITOFCHINAAIRLINESKEYWORDSAIRTRANSPORTATION；AIRLINESERVICEPRODUCT；PRODUCTANALYSIS；CUSTOMERSARISFACTION

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文外國(guó)公司進(jìn)入與中國(guó)民用航空維修業(yè)姓名郁偉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)際貿(mào)易指導(dǎo)教師張瑋2002101第一章民用航空維修服務(wù)業(yè)概述E機(jī)作為現(xiàn)代化的交通運(yùn)輸工具是由包括發(fā)動(dòng)機(jī)在內(nèi)的眾多凝聚著高新技術(shù)成果的摹部件組成。各零部件的生產(chǎn)和維修需要嚴(yán)格的質(zhì)量認(rèn)證，如FAA，、IAA認(rèn)證，以確保E機(jī)使用的高可靠性，從而保證飛行安全。飛機(jī)、發(fā)動(dòng)機(jī)及其零部件的維修可使飛機(jī)保持持續(xù)適航性。隨著航空運(yùn)輸業(yè)的出現(xiàn)，航空維修服務(wù)業(yè)便應(yīng)運(yùn)而生。第一節(jié)航空維修服務(wù)業(yè)的定義航空維修服務(wù)業(yè)屬第三產(chǎn)業(yè)的范疇，是指為飛機(jī)、發(fā)動(dòng)機(jī)及其零部件提供維修并對(duì)岑部件提供倉(cāng)儲(chǔ)和銷售的行業(yè)。它有別『航空運(yùn)輸業(yè)和航空制造、LK，I；F『者是指航空客貨運(yùn)輸，后者指飛機(jī)、發(fā)動(dòng)機(jī)及其零部件的研發(fā)和制造。三者之陽(yáng)J又有聯(lián)系，航空運(yùn)輸業(yè)的發(fā)展將刺激飛機(jī)的需求并帶動(dòng)航空制造業(yè)和維修服務(wù)業(yè)的發(fā)展。航空維修服務(wù)業(yè)包含丁兩方面的服務(wù)一是指對(duì)飛機(jī)的維修與維護(hù)方面的服務(wù)AIRCRA、LREPAIRANDMNLERLARLCESERVICE服務(wù)貿(mào)易總協(xié)定關(guān)于空運(yùn)服務(wù)的附件第六條第A歆將該』LJJJK務(wù)定義為“在退出服務(wù)的一架飛機(jī)或其一部分上進(jìn)行的維修與維護(hù)活動(dòng)，但其不包括所謂的‘航班飛機(jī)的保養(yǎng)”’。從該定義覆蓋的服務(wù)范圍來(lái)看總體』與航空業(yè)界所稱的MROMAINTENANCEREPAIRANDOVERHAUL服務(wù)范圍～致。二是指各種飛機(jī)、發(fā)動(dòng)機(jī)“零部件的分銷業(yè)務(wù)。據(jù)統(tǒng)計(jì)，雖受“911”事件影響，2001年全球航空維修市場(chǎng)仍達(dá)釗412億美元收益。’。我國(guó)現(xiàn)有各種類型的民用飛機(jī)520架，每年用|丁維修和零部件購(gòu)炙的費(fèi)用就達(dá)100億元人民幣，因而跨國(guó)航空維修服務(wù)早已成為國(guó)際服務(wù)貿(mào)易的一種重要形式，目阿國(guó)際航空運(yùn)輸業(yè)已發(fā)展延伸至世界大部分國(guó)家和地區(qū)。而維修服務(wù)的提供者大多是維修服務(wù)行業(yè)中實(shí)力雄厚的跨國(guó)公司。“在跨國(guó)公司全球經(jīng)營(yíng)和發(fā)展的過(guò)程中，I”T多跨困公司深感服務(wù)業(yè)對(duì)其獲耿競(jìng)爭(zhēng)優(yōu)勢(shì)的重要性，這就加速了服務(wù)國(guó)際化的速度?！边@就使跨國(guó)維修服務(wù)企業(yè)以其獨(dú)特的技術(shù)優(yōu)勢(shì)和質(zhì)量認(rèn)證體系在東道凼建。起壟斷的優(yōu)勢(shì)，占領(lǐng)相關(guān)重要部件的維修市場(chǎng)。它們?cè)诟?jìng)爭(zhēng)激烈的市場(chǎng)上尋求市場(chǎng)機(jī)會(huì)?！澳膯呜晡礉M足的需要，哪旱就有做生意的機(jī)會(huì)”，各維修服務(wù)企業(yè)以國(guó)際市場(chǎng)營(yíng)銷的理念，向航窄公，習(xí)提供卓越的服務(wù)來(lái)滿足航空公司的需求。

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文對(duì)我國(guó)航空公司發(fā)展問(wèn)題的探討姓名鄧戩申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師幺培基200121北方交通大學(xué)碩十學(xué)位論文F我國(guó)空運(yùn)市場(chǎng)對(duì)空運(yùn)企業(yè)的容量有限，因此我國(guó)航空公司的未來(lái)將是規(guī)T模增大數(shù)量減少。經(jīng)營(yíng)國(guó)內(nèi)干線運(yùn)輸航空公司的合理數(shù)量不超過(guò)5個(gè)，但實(shí)際操作難點(diǎn)在于如何運(yùn)用市場(chǎng)手段而不是行政干預(yù)去建立一種骨干航空公司與地方航空公司相互依存而不是無(wú)序競(jìng)爭(zhēng)的新型關(guān)系。針對(duì)當(dāng)前空運(yùn)市場(chǎng)低迷狀態(tài)，政府要從“擴(kuò)大內(nèi)需”出發(fā)，重新審視現(xiàn)行的運(yùn)價(jià)政策。應(yīng)該承認(rèn)，細(xì)分市場(chǎng)的多種折扣是滿足社會(huì)不同層次需求和使航空公司收益最大化的有效途徑。只有實(shí)行靈活的運(yùn)價(jià)政策才能激活空運(yùn)市場(chǎng)，只有保持與其他交通方式協(xié)調(diào)的運(yùn)價(jià)比例才能擴(kuò)大空運(yùn)市場(chǎng)。“放松管制”是政府對(duì)民航宏觀管理思路的重大轉(zhuǎn)變，在國(guó)外已成為一種潮流。而具有中國(guó)特色的管理思想應(yīng)該是“適度管制”。運(yùn)力控制是政府重要的宏觀調(diào)控手段，運(yùn)力規(guī)?？陀^上也決定了空運(yùn)企J世的規(guī)模。航空公司對(duì)飛機(jī)采購(gòu)應(yīng)該有更多自主權(quán)，但飛機(jī)采購(gòu)需要服從國(guó)家外交、外貿(mào)大局。政府應(yīng)致力于制定競(jìng)爭(zhēng)規(guī)則，維護(hù)競(jìng)爭(zhēng)秩序。按照市場(chǎng)經(jīng)濟(jì)原則管理好國(guó)家航線資源。對(duì)外為了國(guó)家利益和保護(hù)本國(guó)航空公司利益協(xié)調(diào)好國(guó)際航權(quán)關(guān)系，對(duì)內(nèi)扶持偏遠(yuǎn)地區(qū)和經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)的航線經(jīng)營(yíng)。我國(guó)空運(yùn)市場(chǎng)主要由公費(fèi)旅客支撐的局面仍然沒(méi)有改變。民航要發(fā)展，必須制定新的發(fā)展戰(zhàn)略。新戰(zhàn)略的核心，在于突出為公眾服務(wù)。近年來(lái)，鐵路和公路相繼制定了以“提速”為顯著特征的市場(chǎng)策略，其成功實(shí)施已分流了部分航線的民航旅客。航空公司必須認(rèn)真研究市場(chǎng)，放下架子，不失時(shí)機(jī)打出“大眾民航”的品牌。“大眾民航”意味著讓更多的人坐得起飛機(jī)。航空公司除繼續(xù)為公務(wù)、商務(wù)旅客提供完善的服務(wù)外，還應(yīng)該根據(jù)新戰(zhàn)略的指導(dǎo)思想，將市場(chǎng)突破口放到旅游等自費(fèi)旅客身上來(lái)。2

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文戰(zhàn)略聯(lián)盟航空公司發(fā)展的新方式姓名韓亮申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙軍200241ABSTRACTAILLANCEISEVERYWHEREINTHEMAININTERNATIONALAIRTRANSPORTATIONMARKET，ANDTHEFIVEGLOBALALLIANCEGROUPSHAVECOMEINTOBEINGTHEAIRTRANSPORTATIONMARKETWILLBEDOMINATEDBYAFEWGLOBALALLIANCEGROUPSFACINGTHENEWSITUATIONTHEDEVELOPMENTOFINTERNATIONALAIRLINEALLIANCEWHATCHINESEAIRLINESSHOULDDOCHINESEAIRLINESARESINAIL1NSCALEWITHPOORSERVICEANDMANAGEMENTBEINGLESSCOMPETITIVE，LARGEPARTOFCHINESEMARKETISTAKENBYFOREIGNAIRLINESTHEINTERNATIONALMARKETSHAREWILLCONTINUETOSHRINKIFCHINESEAIRLINESDONOTCOOPERATEWITHFOREIGNAIRLINESALLIANCEISASHORTCUTFORAIRLINETODEVELOP，ESPECIALLYFORTHEAIRLINEINDUSTRYTHESCALEBENEFICIALONECHINESEAIRLINESSHOULDSETUPALLIANCEWITHFOREIGNAIRLINESFORCOMMONDEVELOPMENTITISHELPFULFORCHINESEAIDINESTOSETUPBILATERALINTERNATIONALALLIANCESSINCEWITHFEWERMEMBERSCOMPAREDWITHGLOBALALLIANCEGROUPITISMOREEASYFORTHETWOAIRLINESTOBEADAPTEDWITHEACHOTHERANDREACHTHEGOALOFCOOPERATIVECOMPETITIONAIRCHINACHINAEASTERNANDCHINASOUTHERNHAVEESTABLISHEDSEVERALALLIANCESWITHFOREIGNAIRLINESWITHFAVORABLERESULTSATIERESTABLISHINGALLIANCEWITHFOREIGNAIRLINES，CHINESEAIDINESENLARGEDTHEIRSALESNETWORK，HAVEMOREHIGHYIELDPASSENGERS，REDUCEDOPERATINGCOSTANDBECOMEMORERECOGNIZEDTHEALLIANCEHASALSOPUSHEDCHINESEAIRLINESTOIMPROVETHEIRMANAGEMENTSO，CHINESESHOULDENHANCETHEBILATERALINTERNATIONALALLIANCETOUTILIZEEXTERNALRESOURCESTODEVELOPWHILEREFORMINGANDUSINGINTERNALRESOURCESTOGAINCOMPETITIONEDGES

簡(jiǎn)介：隨著我國(guó)加入WTO，企業(yè)將面臨更大的挑戰(zhàn)，企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略將不得不進(jìn)行調(diào)整。在二十一世紀(jì)，以信息技術(shù)為主導(dǎo)的管理理念和方法逐漸成為企業(yè)關(guān)注的重心。MRPⅡ、ERP等已經(jīng)逐步融入企業(yè)管理的實(shí)踐中了，而融合了先進(jìn)的管理思想和信息技術(shù)的CRMCUSTOMERRELATONSHIPMANAGEMENT，客戶關(guān)系管理正在中國(guó)培育和發(fā)展，并成為企業(yè)經(jīng)營(yíng)戰(zhàn)略中關(guān)注的重點(diǎn)方案。國(guó)外CRM的實(shí)踐已經(jīng)證明，這是一種提升企業(yè)市場(chǎng)競(jìng)爭(zhēng)力的有價(jià)值的解決方案。本文主要目的在于探討企業(yè)如何運(yùn)用CRM提升企業(yè)的競(jìng)爭(zhēng)力，特別是在中國(guó)航空運(yùn)輸業(yè)，如何認(rèn)識(shí)實(shí)施CRM對(duì)于提高中國(guó)民航企業(yè)競(jìng)爭(zhēng)力的必要性，以及如何借機(jī)來(lái)推動(dòng)企業(yè)相關(guān)的戰(zhàn)略調(diào)整、業(yè)務(wù)流程改造和信息技術(shù)管理等工作的開(kāi)展。本文主要分為兩大部分第一部分是對(duì)CRM的產(chǎn)生背景和基礎(chǔ)理論進(jìn)行探討，在專家和CRM業(yè)界權(quán)威人士認(rèn)識(shí)的基礎(chǔ)上，從本文作者的角度出發(fā)，闡述了CRM定義、對(duì)企業(yè)的價(jià)值和基本功能；并介紹了美國(guó)航空公司實(shí)施CRM的成功案例，分析和總結(jié)成功的經(jīng)驗(yàn)，以及對(duì)中國(guó)民航的借鑒意義。第二部分是對(duì)上航實(shí)施CRM的過(guò)程中，所開(kāi)展的各項(xiàng)工作的回顧，提出了要提高上航的市場(chǎng)競(jìng)爭(zhēng)力，必須實(shí)施CRM。本文主要研究了上航的產(chǎn)業(yè)狀況、競(jìng)爭(zhēng)戰(zhàn)略，客戶關(guān)系，剖析了上航在客戶關(guān)系管理認(rèn)識(shí)中的誤區(qū)以及實(shí)施CRM存在的問(wèn)題，提出了上航實(shí)施CRM的計(jì)劃和對(duì)策，并根據(jù)CRM的理論，研究了上航的企業(yè)經(jīng)營(yíng)戰(zhàn)略、員工戰(zhàn)略、業(yè)務(wù)流程再造和信息技術(shù)管理工作，以及上述工作對(duì)CRM的支持。最后，作者提出在“天空開(kāi)放”的競(jìng)爭(zhēng)環(huán)境下，要參與國(guó)內(nèi)外市場(chǎng)競(jìng)爭(zhēng)，保持現(xiàn)有的市場(chǎng)份額，提高航空企業(yè)的競(jìng)爭(zhēng)能力和生存能力，CRM將是必由之路。

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文東方航空股份有限公司營(yíng)銷渠道建設(shè)研究姓名張麗麗申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師曲洪敏20050611ABSTRACTASONEOFTLLEFIVEMETHODSOFTRANSPORTATION，AIRTRANSPORTATIONPLAYAKEYROLEINTHEDEVELOPMENTOFNATIONALECONOMYANDTHEEXCHANGEOFINTEMATIONALPOLITICS，ECONOMY，TRADE，CULTURE，TOUNSM，SPORTSANDOTHERSWJMTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGYANDTHEIMPROVEMENTOFTHELEVELOFPRODUCTIVEFORCESITSPOSITIONANDROLEINTHENATIONALCOMPREHENSIVETRANSPORTATIONSVSTEMHASBEENSTRENGTHENEDCONTINUOUSLYTHOUGHTHENATIONALAIRTRANSPORTATIONMADEGREATACHIEVEMENTSFORTHELAST50YEARS，F(xiàn)ROMAIRERAFTFLEETS，AIRROUTENETWORKS，AIRPORTCONSTRUCTONANDFACILITIESTOSTAFTQUALITY，SERVICEQUALITY，OPERATIONANDMANAGEMENTLEVELWESHOULDCLEARLYRECOGNIZETHATOURTRANSPORTATIONHASENCOUNTEREDTREMENDOUSDIFFICULTIESANDOBSTRUCTIONINTHEPROGRESSOFREFORLNANDDEVELOPMENTASWEKNOW，THEMARKETRELATIONBETWEENSUPPLIESANDDEMANDSHASGREATLYCHANGEDINTHETRANSFORMATIONFROMTHEPLANINGECONOMYTOTHEMARKETECONOMYITHASSHIFTEDFROM“SELLER’SMARKET“TO‘‘BUYER’SMARKET”THECHINESEAIRLINESARCFACINGUNPRECEDENTEDLYMARKETCOMPETITIONASTHEMEDIECONOMICORGANIZATIONOFTHEAIRTRANSPORTATIONSALCSMARKET，SALESAGENTSHADENLARGED“SALESALIA”O(jiān)FAIRLINESFORATIMESITBROUGHTPEOPLEACONVENIENCETOBUYTICKETSONTHEOTHERHANDITMADETHESALESMARKETDISORDERCOMPETITIONSHARPANDINCOMEOFAIRLINESDEELINEDETCATTHEBEGINNINGTHEAIRLINSDEVELOPSALESAGENTINORDERTOSALESPROMOTION，ENLARGEDMARKET，THISMADEUSMUSTRESEARCHINTHISFIELDSINCE1997，THEECONOMICPROFITSINCIVILAVIATIONINDUSTRYOFCHINASLIPPEDA10TMOSTOFCHINA’SAIRLINSHAVEBEENAWAREOFTHEDECLINEOFTHEBENEFITSINTHEBEGINNINGOFTHEYEAR2001AIRLINSDEFECTED50HUNDREDSMILLIONINTHEYEAR2003BYANALYZINGTHECURRENTCONDITIONOFCIVILAVIATIONONEOFTHEMOSTIMPORTANTFACTORSISTHATTHEAIRLINSDIDNOTPUTMUCHTHOUGHTONDEVELOPINGMARKETINGCHANNELANDTHECOMMISIONOFSALESAGENTSISTOOHIGHACCORDINGTOTHESTUDYONTHESALESAGENTSOFAIRTICKET，THERESEARCHADOPTSPLENTYOFDATAREFERSTOMANYDOMESTICANDINTERNATIONALRELEVANTARTICLESANDANALYZESTHECHARACTERISTICSOFTHESALESAGENTSOFAIRLINESBYTHETHEORYOFECONOMICSANDMANAGEMENT，CONSIDERINGTHELATESTINTEMATIONALMANAGINGMETHOD，THESALESCHANNELSINTHEPROJECTARERESEARCHEDANDINDUCEDTHEDISORDEREDSITUATIONINTHESALESMARKETISANALYZEDSYSTEMATICALLY111CCHARACTERISTICSOFAIRTICKETSALESMARKETARESUMMARIZEDCOMBINEDWITLLTHEDEVELOPINGTENDENCYOFCHINAEASTAIRLINESCORPORATIONLIMITED，ANDRECOMMENDSTHATCHINAEASTAIRLINESCORPORATIONLIMITEDSHOULDPUTMUCHMOUGHTONBUILDINGT11EMARKETINGCHANNELSKEYWORDSEASTAIRLINESCORPORATIONLIMITED；MARKETINGCHAⅡNELS；BUILDING

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文陜西航天動(dòng)力公司營(yíng)銷渠道設(shè)計(jì)與整合研究姓名舒漢平申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師郭鵬20030401一塑三些查蘭些呈壘篁塞ABSTRACTTHEMARKETINGENVJRONMENTOFCHINAISWITNESSINGMOSTRAPIDCHANGES，MEANWHILE。THEINCREASEDSTRENGTHOFMARKETINGCOMPETITIONCLAIMEDENTERPRISESMANAGEMENTMUSTBEDEEPGOINGANDDELICATE，F(xiàn)URTHERMORE，THEENTERPRISESOFCHINAMASTEILLLANCETHECONTROLLEDDEGREEINMARKETINGTCSOURCEASMOREIMPORTANTRESOTLRCEMARKETINGCHANNEL，ITWILLBEFOLLOWEDWITHINTERESTBYENTERPRISESHAANXIAEROSPACEPOWERCO，LTDWASINITIATEDANDREGISTEREDWITHXI’ANHIGHANDNEWTECHINDUSTRYDEVELOPMENTZONEINDECEMBEROFL999BYSOMEOFTHECOREUNITSOFAEROSPACEINDUSTRYINTHISCOUNTRYBECAUSEOFTHEESTABLISHINGBACKGROUND，PROJECTCHARACTERISTIC，OPERATIONMANAGEMENTANDCOMPANYSTRATEGICDETERMINDEDTHEIMPORTANCENECESSITYOFMARKETINGCHANNELDESIGNANDINTEGRATIONTHISPAPERINTRODUCESINTERNALANDFOREIGNMARKETINGTHEORYCHANNELTHEORYCHANNELINTEGRATIONTHEORYINBRIEFTHENDISCUSSESITSDEVELOPINGTRENDOVERALL，TAKINGSHAANXIAEROSPACEPOWERCOMPANYASBACKGROUND，ANALYSESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGENVIRONMENTANDMARKETINGCHANCESMEANWHILE，TAKINGFOREIGNRESEARCHRESULTSOFMARKETINGCHANNELANDCHANNELTHEORYCHANNELINTEGRATIONTHEORYASREFERENCE，RESEARCHESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGCHANNEL，THENDISCUSSESITSNOTICEABLEPROBLEMSOFMARKETINGCHANNELDESIGNANDINTEGRATIONBYUSINGPRINCIPALCOMPONENTANALYSISOFMULTIVARIANTSTATISTICS，THEMATHEMATICMODELFORMARKETABLECHANNELSASSESSMENTOFSHAANXIAEROSPACEPOWERCOMPANYISPRESENTEDBYTHISWAYTHEDESIGNANDINTEGRATIONOBJCOTCANBESELECTEDANDTHEMARKETINGCHANNELOFSHAANXIAEROSPACEPOWERCOMPANYCANBERESEARCHEDQUANTITATIVELYBASEDONTHIS，THEPAPERPUTSFORWARDSOMEMARKETINGCHANNELMODELS，SOMEMODELSARECONDUCTIVETOTHECHARMELMANAGERINCHANNELDESIGNTAKINGCHANNELINTEGRATIONTHEORYTHEOPTIMUMINTEGRATIONPLANCALLBEDESIGNEDINBEINGPRACTICALANDREALISTICATLAST，BYUSINGTHISPLAN，THESATISFIEDOUTCOLTTECANBEACQUIREDKEYWORDSMARKETINGCHANNEL，CHANNEIEVALUATIONCHANNEIDESIGN，CHANNEIINTEGRATION

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文東方航空集團(tuán)公司重組的研究姓名劉宗越申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊永康20025800M245劉宗越東方航卒集團(tuán)公州霞封1的州’CABSTRACTINRECENTVEARSCHINACIVI1AVIALIONHASBEENLHEFOCUSOFDUBLICANDMEDIA，WHICHINCLUDESINDUSTRYMONOP01YANDPRICECOMDETITIONASONEOFTHETHREEAIRGIANTSINCHINA，CHINAEASTERNAIRLINEDRAWSMOREATTENTIONTHECIVILAIRREFORMSTARTEDIN1980STOMEETTHEPOLICYOFTRANSFERRINGMILITARYFACILITYTOCIVILUSE，WHICHWASINITIATEDHYMRDENGXIAOPINGINTHEERAOFOPENINGANDREFORMINGITTOOKSEVERALIMPORTANTSTEPSFJRST，CIVILAIRBUREAUGAINEDINDEPENDENCEFROMMILITARYSYSTEMANDSETUPAFEWAIRC。MPANIESDIRECTLYREPORTINGTOCIVILAVIATIONASSOCIATIONOFCHINACAAC|IOWEVER，THEYWERENOTTHEAIRCOMPANYINTHEREALMEANING，BECAUSETHEVWERESTILLINCLUDEDINTHESYSTEMOFAIRPORTANDIHEAIRMANAGEMENTBUREAUASTIMEWENTON，THENEGATIVITYOFLHISSYSTEMEMERGEDINTHELATE1980S，CIVILAIRREFORMCOOKTHESECONDSTEP，IE，SEPARATINGAIRPORTS，AIRCOMPANIESFROMLHEAIRMANAGEMENTBUREAUINTHEMIDANDLATEOF1990S，CIVILAIL’REFORMSTARTEDANOTHERROUND。ESTABLISHINGTHREEBIGAIRCONGLOMERATES，AMONGWHICHEASTAIRANDSOUTHERNAIRWEREPUBLICLY1ISTEDINNEWYORKANDHONGKONGSTOCKEXCHANGEUPONCHINA’SENTRYOFWTO，THEDEVELOPMENTOFCHINACIVILAVIATIONAROUSESMOREATTENTIONPEOPLEARECONCERNEDWHETHERITCANMAINTAINITSCOMPETITIVENESSINTHENEWENVIRONMENTCHINAEASTAIRCOMPANYHASBEENDEVELOPEDATTHESAMEPACEASCHINACIVILAVIATIONIN1980ITGAINEDINDEPENDENCEFROMLHEMILITARYSYSTEMANDFROM1988ITISOPERATEDBYITSELF【NL993，LHECONGLOMERATEWASESTABLISHEDAND4YEARSLATERITWASSUCCESSFUILVLISTEDBOTHATHOMEANDABROADTHISPAPERANALYZESTHERESTRUCTUREBACKGROUNDOFEASTAIR，BOTHINCHINAANDOVERSEAS，BYBRIEFREVIEWOFCHINACIVILAIRHISTORYBASEDONTHEINDUSTRYWIDEANALYSIS，ITPOINTSOUTTHEDRIVINGFORCESANDPROBLEMSDURINGLHERESTRUCTURINGPROCESSHYEASTERNAIRLINEHENCE，THEAUTHORPUTSUPHISOWNSUGGESTIONANDWISHITISHELPTLULTOTHEPROCESS?！?

簡(jiǎn)介：南京理工大學(xué)碩士學(xué)位論文中國(guó)國(guó)際航空公司客運(yùn)市場(chǎng)營(yíng)銷策略研究姓名呂唯曦申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師錢(qián)敏20021101里墮豈童堡苧里旦墮墮窒坌望查堡墮塹重塑箜墮塹窒ABSTRACTUNDERTHECONDITIONSOFTHEWTO’SAGREEMENTOFCHINAANDTRENDOFECONOMY’SGLOBALIZATIONOURENTERPRISEHASTOFACECOMPETITIONHOWTOWININSUCHCOMPETITIONANDTOFURTHERENFORCEITSCOMPETITIONSTATUSHASBEENASTRATEGICPROBLEM，WHICHMUSTBERESEARCBEDSTARTINGWITHGENERALTHEORYOFENTERPRISESTRATEGYANDONTHEBASISOFANALYSISOFMACROENVIRORMLENTINECONOMYSCIENCEANDTECHNOLOGYANDINDUSTRYFACEDBYAIRCHINAANDITSPOTENTIALRESOURCESTHISPAPERPUTSFORWARDADEVELOPMENTSTRATEGYWHICHWILLBEEXECUTEDBYTHECOMPMAYATPRESENTANDFORYEARSTOCOMEIEFINALLYTHISPAPERANALYSESAIRCHINA’SSALESANDMARKETINGSTRATEGIESMARKETINGSTRATEGYKEYWORDSCIVILAVIATION、SERVICEMARKETING、MARKETINGSTRATEGY

簡(jiǎn)介：安徽大學(xué)碩士學(xué)位論文加入WTO背景下我國(guó)民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究姓名蔣誠(chéng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)際貿(mào)易學(xué)指導(dǎo)教師高茜20040508加入W1D背景下我國(guó)民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究ABSTRACTCHINA’SEMERINGINTOWTOHASMADEPROFOLHLDE舳CTONMEDEVELOPMENTOFCIVILAVIATIONOFCHINAACCORDINGT0“AⅢLEXONAIRTRANSPON”，MEAPPENDIXOF”GENERALAGREEMENTON’RRADEINSERVICEGATS”，AIRCRAFTREPAIR趾DMAINENAJLCESERVICE，SALEINGANDM礬【ETINGOFCI“LAVIATIONSERVICE，COMPUTERRESERVATIONSYSTEMSEⅣICECRSHAVEBEENPRESCRIPTEDWITH也EDEVELOPILLENTOFOPINUPAILDINTEMATIONALCOMMUNICATION，CHINACIVILAVIATIONWIUF如EUNPRECEDENTEDCHANCEANDCHALLENGES，INTHEFIELDOFGOVEMMENTALREGULATIONFMMANALYZINGT11ETHEORYOFREGULATIONONNATURALMONOPOLYINDUSTRIES，INMISP印ER，T11EAUTHORTHOROU曲1YANALYZCMEMARKETSTNJCTURE，CONDUCT觚DPERFO咖AILCEOFCHINACIVILAVIATIONDUETOⅡLESCPMODEL，ANDAPPLIESEXPCRIENTIALAPPROACHTOSYSTEMATICAILYA11ALYZETHECOMPETITIONAILDREGULATIONCONDITIONOFCHINACIVIIAVIATIONITPOINTSOUTTHATUNDER也EEXCESSGOVEMMENTALREGULATION，CIVILAVIATIONEXISTSMANYPROBLEMS，SUCHASSMALLINDUSTRIALSIZE，HI曲ENTERANDEXITBARRIERSINT11EMARKETSTMCTURE，RIGIDCOSTSNUCTURE，10WPRODUCTIVITYE銜CIENCYANDPROFITRATEBASEDONTHEAILALYSISOFTHECHARACTERISTICSOFCHINACIVILAVIATIONREGULATIONA11DCOMBINEDWITLLTHECOMMONRULESOFNATURALMONOPOLYREFOM，THEAUTHORINTMDUCEDSOMEFUND鋤ENTALRCFO珊PANEMSOFCHINACIVILAVIATIONREFONNINTHEPAPELTHEKEYFACTORSAFF色CTINGTLCWORKINGOFT11ESEPANEMSAREALSOBEINGILLUSTRATEDINADDITION，ITPUTSFONⅣARDTHATSOMEPOLICYPROPOSAL，INCLUDINGLOOSENINGGOVEMM鋤TALREGULATJON，GUIDJNGINDUS塒ALP工DMOTJON，IMPMVINGCO印ORATEGOVEMALLCE，SEMNGUPANTIMONOPOLYANDFAIRCOMPETITIONREGULATION，CALLSTIMULATECOMPETITIONASWEUASRAISEEMCIENCYATTHES鋤ETIMEKEYWORDWTO，CIVILAVIATION，INDUSTRIALECONOMY，NATURALMONOPOLY，REGULATIONSTYPEOFTHESISAPPLIEDSTUDY2

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空型號(hào)研制項(xiàng)目管理信息系統(tǒng)研究姓名劉（日韋）申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙嵩正20060301西北工業(yè)大學(xué)碩士學(xué)位論文ABSTRACTTHEAVIATIONINODELDEVELOPIILEMISABIGSYSTCMENGM“NG，WHOSOCYCLEAND五SKCANBERE如CEDTHROU醢E踟CTIVEP炳ECTMANAGEM蹴T，INFO渤越IONSYS融NIS勰IMPORTANTMETHODWHICHMAKESPROJECTMANAGEMENTBECOMESCIENTIFICANDMODEMTHEA啦ATIONMODELDEVELOPMENTP嘲ECTMAN89EMENTINFORINATIONSYSTEMCOULDRE蠢IZE氌EINTEG豫疽ONOFF斑K畦ONSINCIUDINGSCHEDULEDPLAN，O端ANI齠TION，SCHE1ULECON仃OL，COMMULLICATION1LILDERT11ECOMPUTERNEMORKENVIROILRILENTINFORNLATIONCOULD鑫LSOBC螽LLY照AREDANDE＆蹶VE垮溉NSMI毪EDD詆NG她W魏OIEL滌OFMODEIDEVELOPMENTANDMEPERFOMANCEOFPMJECTMALLAGEMEⅡTCANBEIMPROVCDI綴LY’壕EPA辨F髓ALY搿D氆EE軸F8穗融SLICS赫D氌ELI＆EYELE爭(zhēng)。CCSS蕊AVIADONMODELDEVEIOPMENTPROJECTMANAGEINENTTHE仔AMEWORKOFAVIATIONMODEL如VELOP疆程哇P蛹ECT搬ANA剿EN專W勰P∞筘S鍵殛S礴∞氌EBO白薛P翻。畦MANAGEMENTKNOWIEDGESECONDLY，USINGMULTIGTAGENETWORKPLANNILLGMEMOD，TLLE筘PERP玨T島RW韙FD也EINTE辮T。娃MODELMULT髓AGEN。TW∞KPLA黼INGTEE殛I罐UESBASEDONWBSTHENCOMBININGROLLWAVEPLAILLLINGMETHOD，THEAVIATIONMODELDEVELOPMENTP喇ECTMANAGEMENTSCHEDULEDPL蕊蠡瞄∞FO難WAS畦EVELOP醛THIRDLY，IT啪SSUGGESTEDTHATSCHEDULECO肋OLSH01LLDBEBASEDONMULTISTAGENETWORKINTEG毫TEDPLANINFONNAT主ON腿DME幽ODOFCONTROLPROCESSWASAN8LYZEDT缸KS蛆N王SAILDRECOGNI矗ONMEMODSOFMESCHEDULEDEVIATIONWEREIMPROVEDAILDRELATEDCALCTLLATIONMODELSWEREPROPOSEDONNLEBASISOFMAT，THEAVIATIONMODELDEVEIOPMENTP嘲ECTMALLAGEMENTSCHEDUIECOM∞1舷LIILEWORKWASPROPOSEDFINIALLY，COMBININGTHC舶嘲EWORKOFSCHEDULEDPLANANDSCHEDLLLOCONTROL，WHICHISBASEDONMULLIS紐GENETWO呔INTEGA南CDPLAN，WI出COOPERA主IONFHNCTION，AMEORETICF豫MEWORKOFAVIATIONMODELDEVELOPMENTPROJECTMANAG唧ENTINROMATIONSY馥嗽W嬲GIVEN。BYAPPL痢GP醐OSED蠡姐E踟蕊THEEACPMLSSYSTEMBASEDONW曲ISDESI趴EDANDVERIFIED【L姆W8R蠡孓糙。鑫式融∞A揮HP溺EC|，嘲E蕊輟鞠AGEME璉黼裁鬟AGENE啪魄INTEGATEDPLALL，INFO冊(cè)ATIONSYSTEMII

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文基于機(jī)場(chǎng)的我國(guó)航空物流發(fā)展戰(zhàn)略姓名何濤申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師王友順200231莖堡望三奎堂堡主堂堡絲苧一一ABSTRACTAIRLOGISTICS，ALSOACONCEPTIONOFMODERNLOGISTICS，DURINGTHEPROCESSOFAIR109ISTICS，CARGOARETRANSPORTEDMAINLYBYAIRTHEALLPROCESSOFAIR109ISTICSINCLUDINGCARGO’SCIRCULATIONANDSTORAGESHOULDBEEXECUTEDBOTHEFFICIENTLYANDEFFECTIVELYBETWEENSHIPPER’SANDCONSIGNEE’SSPOTMOREOVERINORDERTOSATISFYCUSTOMERS’REQUIREMENTS，THEALLPROCESSMUSTBEPLANED，IMPLEMENTEDANDCONTROLLEDAIRLOGISTICSISACOMPREHENSIVELOGISTICSDISPOSALCOURSECOMPRISESAIRANDGROUNDPARTSAIRPORTISANECESSARYPARTOFAIRLOGISTICS，ANDASPOTFORFORMINGAIRLOGISTICSNETWHAT’SMORE，ITISTHEPRINCIPALFACILITYFORPROMOTINGIMPORTSANDEXPORTSTRADEFORACOUNTRYAIRPORTWILLTURNINTOTHECHIEFFACTORSTRENGTHENINGANDENLARGINGITSCOMPETITIONABILITYPRESENTLY，CHINESEAIRPORTISSTILLINELEMENTARYSTATEPRESENTLY，THEWORLDADVANCEDENTERPRISESINAIRLOGISTICSHAVEEXTENSIVELYDONEBUSINESSINMAINLANDANDHELDMOREANDMOREMARKETSHAREHOWEVERTHETAKENUPRATEOFOURNATIVEAIRLINEENTERPRISESISDESCENDINGININTERNATIONALAIRTRANSPORTATIONMARKETINADDITION，ABOUT70PERCENTOFDOMESTICAIRPORTSAREINADEFICITSTATEINTHISCIRCUMSTANCE，THATOURAIRLOGISTICSENTERPRISESHOWTOCOPEWITHOVERSEASCOMPETITIONHASBECOMEANURGENTASSIGNMENTWITHEXPERIENCESOFTAKINGPARTINAIRLOGISTICSMARKET’SINVESTIGATINGINSHENZHENAIRPORTANDNINGBOAIRPORT，ANDONTHEBASISOFGATHERINGANDANALYZINGTHEMATERIALS，THEMAINAIMOFTHISPAPERISTOSTUDYDEVELOPINGSTRATEGYINAIRLOGISTICSOFCHINESEAIRPORTINWHOLEMADEAANALYSISOFOURAIRPORTPRESENTSITUATIONTHEN，ONTHEPOINTOFAIRPORT，THEAUTHORPROPOSEATHEORYINCLUDINGCONSTRUCTINGAIRLOGISTICSNETANDAIRPORTLOGISTICSCENTER，ENJOYINGAIRPORTCODETOGETHER，DEVELOPINGTHESEAIRPORTWITHBETTERCONDITIONSANDTHEFRAMEONHOWTOCONSTRUCTAIR。LOGISTICSINFORMATIONSYSTEMETCINADDITION，THEAUTHORPREDICTSINDEXESRELATEDTOAIRLOGISTICSTHROUGHUTILIZINGTWOKINDSOFQUANTITATIVEANALYSISMETHODS，NAMELYLINEARREGRESSION

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文北京航空材料研究院發(fā)展戰(zhàn)略研究姓名高山申請(qǐng)學(xué)位級(jí)別碩士專業(yè)科研機(jī)構(gòu)環(huán)境分析經(jīng)營(yíng)戰(zhàn)略指導(dǎo)教師劉子安200341對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)MBA論文管理能力以及企業(yè)文化建設(shè)情況，明確了航材院的優(yōu)勢(shì)和劣勢(shì)。并對(duì)航材院現(xiàn)行主要研究領(lǐng)域部門(mén)作了SWOT矩陣定位分析。第五章在上述分析的基礎(chǔ)上，遵循發(fā)揮優(yōu)勢(shì)，抓住機(jī)會(huì)，克服劣勢(shì)，避開(kāi)威脅的原則及作者多年對(duì)航材院的了解與深入分析提出了航材院的總體發(fā)展戰(zhàn)略以市場(chǎng)為導(dǎo)向，以創(chuàng)新為手段，以進(jìn)入“創(chuàng)新工程”為契機(jī)，逐步實(shí)行企業(yè)化經(jīng)營(yíng)，整合鞏固基礎(chǔ)＼R及應(yīng)用基礎(chǔ)研究毒I創(chuàng)建具有孵化器功能的研發(fā)中心，重點(diǎn)扶持高新技術(shù)產(chǎn)業(yè)化，用5～7～10年時(shí)間把航材院建成為在航空與民用材料及其相關(guān)學(xué)科領(lǐng)域，集基礎(chǔ)及應(yīng)用基礎(chǔ)研究，開(kāi)發(fā)研究和高新技術(shù)聲業(yè)化為一體，且實(shí)現(xiàn)三者良性互動(dòng)的，國(guó)內(nèi)一流，國(guó)際知名、／的高科技企業(yè)集團(tuán)公司。7第六章提出了戰(zhàn)略實(shí)施過(guò)程應(yīng)注意的幾個(gè)問(wèn)題和建議。戰(zhàn)略實(shí)施是一個(gè)系統(tǒng)工程，需要組織內(nèi)各階層、各部門(mén)及全體員乓密切配合，系統(tǒng)思考，團(tuán)結(jié)協(xié)作，才能使戰(zhàn)略得、／以貫徹實(shí)施，才能使戰(zhàn)略目標(biāo)得以實(shí)現(xiàn)。N解放思想，轉(zhuǎn)變觀念。解放思想就是要拋L棄那些與市場(chǎng)經(jīng)濟(jì)不相適應(yīng)的思想觀念；轉(zhuǎn)變觀念就是要從根本上解決“只重論文發(fā)表和成果鑒定，忽視應(yīng)用技術(shù)開(kāi)發(fā)和成果轉(zhuǎn)化推廣的問(wèn)題，克服只重視科研人才，忽視經(jīng)營(yíng)管理人才的現(xiàn)象，樹(shù)立闖大市場(chǎng)，干大事業(yè)的現(xiàn)象；2運(yùn)行機(jī)制是戰(zhàn)略的核心，只有建立起充滿活力的企業(yè)運(yùn)行機(jī)制，才能充分調(diào)動(dòng)員工的主動(dòng)性、積極性和創(chuàng)造性。企業(yè)的運(yùn)行機(jī)制包括用人機(jī)制、分配機(jī)制和管理機(jī)制；3逐步搞好組織結(jié)構(gòu)、人才隊(duì)伍結(jié)構(gòu)的調(diào)整，在航材院建立起現(xiàn)代企業(yè)法人治理結(jié)構(gòu)，培養(yǎng)造成一支懂科研，善經(jīng)營(yíng)，會(huì)管理的骨干人才隊(duì)伍；4加強(qiáng)對(duì)投資的科學(xué)管理，提高投資的回報(bào)率；5堅(jiān)持“以人為本”的經(jīng)營(yíng)思想，就是要對(duì)外尊重顧客，對(duì)內(nèi)尊重員工，樹(shù)立“人人是人才”的觀關(guān)鍵詞科研機(jī)構(gòu)環(huán)境分析經(jīng)營(yíng)戰(zhàn)略論文類型應(yīng)用研究U

簡(jiǎn)介：1文摘R中文摘要收益竹理是士川各合適的產(chǎn)品在合適的時(shí)間，以合適的價(jià)格銷售給合適的顧客，T由此使企業(yè)在其產(chǎn)甘。銷售中獲得堆火限度的收益。對(duì)航空公司而言，收益管理是指運(yùn)IL預(yù)測(cè)和優(yōu)化等科學(xué)F段，將白己經(jīng)營(yíng)的每一航功的U一航段的傅一座位以最好的價(jià)格出代，使企業(yè)的銘體收益獲得鼓大的一種管理思想。航空客運(yùn)收益管理的應(yīng)用在我國(guó)現(xiàn)在還是一個(gè)空自。隨著我國(guó)體制改革的不斷深入，市場(chǎng)經(jīng)濟(jì)體制的確立，越來(lái)越多的航空公司意識(shí)到收益管理的重要性。超售、座位存量控制和團(tuán)體管理是現(xiàn)代收益管理優(yōu)化航班收入的途徑，每一途徑都從不同角度促使航琉收入提高。木文圍繞這二方面闡述了收益管理的理念，提出了解決相關(guān)問(wèn)題的決策模型，并論述了收益管理決策支持系統(tǒng)的功能結(jié)構(gòu)。第一章綜述介紹了收益管理及收益管理計(jì)算機(jī)系統(tǒng)的產(chǎn)生與發(fā)展過(guò)程、收益管理的有關(guān)概念及組成回顧了航節(jié)及網(wǎng)絡(luò)座位存量控制的技術(shù)發(fā)展提出了開(kāi)展收益管理的前提條件及其在中國(guó)的前景展望。第二章超售討論了決定超售的核心技術(shù)，提出了三種不確定情況下超售量的計(jì)算模型①考慮成行率分布的超售量計(jì)算模型訂SRDSRDSRPDBYDB土式成立時(shí)收益最大。其中AU為設(shè)定的航班可接受訂座數(shù)AC為航塊可用座位數(shù)SHOWS為訂座成行人數(shù)SR為成行率，SRSHOWS訂座人數(shù)SHOWSAU1NOSHOW率DB為DB一個(gè)旅客所造成的損失Y為艙位平均票價(jià)。假設(shè)成行率SR服從概率密度為ASR的分布。上式中，AU為唯一未知數(shù)，可以求得收益最大時(shí)的AU值，從而確定超售量。②考慮成行人數(shù)SHOWS分布的超售量計(jì)算模型AU“XYXPAUS藝ACXY一SHO、一“CXDBXPAUSSAC十1解工50R其中PAUS是AU個(gè)訂座旅客中成行人數(shù)為S的概率。中文摘絲RLVNNKC仃藝HIIINI1FB日P恤DBDBK1HHL公R川B，為運(yùn)價(jià)等級(jí)I接受的訂座數(shù)，蝴為運(yùn)價(jià)等級(jí)的保護(hù)座位數(shù)，BL，為運(yùn)價(jià)等級(jí)I的訂座限制數(shù)可獲得座位數(shù)。假設(shè)訂座數(shù)B服從概率密度為OB的分布。計(jì)算出航班最后G個(gè)座位價(jià)值，再除以團(tuán)隊(duì)的訂座數(shù)，即可獲得團(tuán)隊(duì)在某航班的散客置換價(jià)。第五章收益管理決策支持系統(tǒng)收益管理決策支持系統(tǒng)作為航空公司一項(xiàng)重要的輔助決策工具，在我國(guó)的研究與應(yīng)用剛剛起步。本章結(jié)合我國(guó)實(shí)際提出并論述了航空公司收益管理系統(tǒng)的功能結(jié)構(gòu)。關(guān)鍵詞收益管理超售座位存量控制散客置換價(jià)

簡(jiǎn)介：華中科技大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)公司人力資源整合及激勵(lì)機(jī)制的建立姓名王軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師張子剛20021030華中科技大學(xué)碩士學(xué)位論文ABSTRACTWITHTHEONGOINGGLOBALIZATIONOFWORLDECONOMYANDCHINA’SACCESSIONINTOTHEWTO，CHINA’SCIVILAVIATIONINDUSTRYISFACEDWITHINCREASINGLYSEVETECOMPETITIONANDCHALLENGEFROMINTERNATIONALAVIATIONCONGLOMERATESTHEDEEPENINGOFTHEREFORMOFCHINA’SECONOMICSYSTEMHASALSEVEALEDTHEUNDERLYINGPROBLEMSINTHEADMINISTRATIVEANDOPERATIONALMECHANISMSOFCHINA’SCIVILAVIATIONONLYBYRESTRUCTURINGANDFURTHERINGINNOVATIVEREFORILLCANCHINA’SEIVILAVIATIONSECTORWORKITSWAYOUTOFTHEPRESENTDIFFICULTYTHEONGOINGRESTRUCTURINGOFCHINANATIONALAVIATIONHOLDINGCOMPANYCNAHREPRESENTSAMAJOREFFORTINTHEFUNDAMENTALCHANGEOFITSMANAGEMENTSYSTEMTHEREALIZATIONOFSYNERGYINITSHUMANRES0111“CESANDTHEESTABLISHMENTOFEFFECTIVEINCENTIVEMECHANISMS，WHICHAIMATENHANCINGPRODUCTIVITYTHROUGHOUTTHESYSTEM，HAVEBECOMEIMPORTANTFACTORSINTHESUCCESSOFTHERESTRUCTURINGTLLISTHESISDISCUSSESANDSTUDIESTHEACHIEVEMENTOFSYNERGYOFHUMANRESOURCESANDESTABLISHMENTOFINCENTIVEMECHANISMSINCNAHITMAKESUSEOFTHERESEARCHRESULTSOFHUMANRESOURCEMANAGEMENTTHEORIESANDELABORATESONINNOVATIVEIDEASCONCERNINGCNAH’SHUMANRESOURCESYNERGYNLETHESISOBSERVESANDSTUDIESTHEHUMANRESOURCESITUATIONINCNAH，ANDFINDSTHATCNAHLAGSBEHINDINSTAFFPRODUCTIVITYWHENCOMPAREDWITHOTHERINDUSTRYPLAYERSOFCOMPARABLESIZEINNOVATIVECHANGESINPEOPLE’SCONCEPTSABOUTHUMANRESOURCESARE、，ITALINOUREFFORTTOENHANCESTAFFPRODUCTIVITYANDCOMPETITIVENESSTHETHESISINTENDSTOTAKEADVANTAGEOFTHEOPPORTUNITYOFCNAH’SRESTRUCTURINGTOSEARCHFORWAYSANDMETHODSFORESTABLISHINGEFFECTIVEINCENTIVESCHEMESANDREALIZINGSYNERGYOFHUMANRESOURCESCITINGTHENEWAPPROACHESOFGROUNDSERVICESDEPAR缸NENTOFAIRCHINAINELECTINGITSMANAGEMENTTHETHESISDISCUSSESREFORMSINSELECTINGMANAGEMENTPERSONNELDRAWINGONTHEEXPERIENCEOFCHINAPETROLEUMANDSINOCHEMINHUMANRESOURCESYNERGYTHETHESISELABORATESONVARIOUSMETHODSOFANDCASHRESOURCESFORREDUCINGSTAFFANDINCREASINGEFFICIENCY，THEASSESSMENTOFWORKPERFORMANCE，PAYSTRUCTUREANDTHEESTABLISHMENTOFANNUALREMUNERATIONSYSTEMFORENTERPRISEMANAGEMENTTHETHESISFINALLYDISCUSSESTHEINCENTIVESHAREHOLDINGSCHEMESFORTHELISTEDCOMPANYUNDERCNAH，CITINGTHOSESCHEMESCOMMONLYPRACTICEDININTERNATIONALAIRLINESKEYWORDSAIRLINECONGLOMERATESYNERGYOFHUMANRESOURCESINCENTIVEMECHANISMSLI