簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文美國(guó)聯(lián)合航空公司在華客運(yùn)營(yíng)銷策略姓名黃海申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊永康2001102899MOB2艏海莢【目聯(lián)臺(tái)航空公司征唯客運(yùn)營(yíng)銷￡苣略研咒ABSTRACTUNITEDAIRLINESUAWASFOUNDEDON1931ITHASAHISTORYOF70YEARSWITHTHEDEVELOPMENTOFAMERICANECONOMYANDTHEGLOBALECONOMY，UAHASMADEUSEOFTHEOPPORTUNITYOF“DEREGULATIONACT’’OFTHEUSAVIATIONAUTHORITYTOCOMPLETETHECHANGEOFITSMANAGEMENTSTYLEANDCREATEAMATUREMANAGEMENTSYSTEMUAHASBECOMETHESECONDLARGESTAIRLINEINTHEWORLDANDESTABLISHEDSTARALLIANCETHELARGESTANDMOSTEXPANSIVESTRATEGICALLIANCEALONGWITHSOMEOFTHELARGESTAIRLINESOFDIFFERENTCONTINENTSTHEPRODUCT，DEMAND，PRODUCTIONANDCOSTOFAIRPASSENGERTRANSPORTBUSINESSHAVETHEIRPARTICULARITIESONTHEBASISOFENVIRONMENTANDINTERNALCONDITIONS，UAPOSITIONSITSELFAS“FIRSTCHOICEOFBUSINESSPASSENGERS”ANDUSESDIFFERENTIATIONSTRATEGYTHEMARKETINGCOMBINATIONOFUAELABORATELYPRACTICESITSPOSITIONINGANDCOMPETITIVESTRATEGYUAUSES‘‘HUBANDSPOKE”SYSTEMFORSTRUCTUREOFPRODUCTS；FAREMIXANDYIELDMANAGEMENTSYSTEMFORPRICING；COMPUTERRESERVATIONSYSTEMFORDISTRIBUTIONCHANNEL；ANDFREQUENTFLYERPROGRAMASLONGTERMPROMOTIONALMEANSFORPROMOTIONBESIDES，ECOMMERCEENABLESUATOCARRYOUTITSMARKETINGMOREEFFECTIVELYCUSTOMERSATISFACTIONSTRATEGYINTEGRATESALLTHEMARKETINGACTIVITIESOFUNITEDAIRLINESUNITEDAIRLINESHASBEENAPLAYERINCHINESEAIRMARKETSINCE1986ANDGAINEDPROFITSFOR13CONSECUTIVEYEARSCURRENTLYUAHAS21SERVICESPERWEEKONTHEROUTINGBETWEENPRCANDUSTHEMAINRIVALOFUAONTHATROUTINGISNORTHWESTAIRLINESUACHINESEBRANCHHASFOUNDITSOWNWAYINTHEAPPLICATIONOFUAMARKETINGCOMBINATIONINTHECHINESEMARKETUNITEDAIRLINES’PRODUCTSONTHEFLI曲TSBETWEENCHINAHAVEOUTSTANDINGCOMPETITIVESTRATEGYFORTHEBUSINESSPASSENGERSMARKETUAHASBEENASUCCESSINTHESURVEILLANCEOFTRAVELAGENCIESANDDIRECTCORPORATESALES，OVERCOMETECHNICALCOMPLICATIONSANDPRACTICEDPRICINGPOLICIESFAITHFULLYANDCARRIEDOUTEFFECTIVEPROMOTIONALACTIVITIESTHEMARKETINGPRACTICEOFUAHASFOLLOWEDITSCOMPETITIVESTRATEGYANDSTRENGTHENEDITSPOSITIONING，HAVINGBEENSUCCESSFULBASICALLYTHEINCOMINGSTRATEGICRESTRUCTURINGANDMARKETMECHANISMOFCHINESECIVILAVIATIONBUSINESSISFORCINGCHINESEAIRLINESTOESTABLISHADVANCEDMANAGEMENTSYSTEM，INWHICHMARKETINGSTRATEGYPLAYSACRITICALPARTTHEOVERALLMARKETINGSTRATEGYOFUAANDMARKETINGPRACTICEOFUACHINESEBRANCHHASMUCHTOLEARNFROMHOWEVER，ITISWHENACHINESEAIRLINEHASPERMEATES‘‘CUSTOMERSATISFACTIONSTRATEGY”INALLOFITSMARKETINGACTIVITIESTHATITHASGRASPEDTHEESSENCEOFUAMARKETINGMANAGEMENTKEYWORDSCIVILAVIATIONPASSENGERTRANSPORTMARKETINGSTRATEGY

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文貴州航天汽車產(chǎn)品開(kāi)發(fā)戰(zhàn)略選擇與優(yōu)化姓名左兵申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師程艷霞2002101北漢塏R人學(xué)幀IJ學(xué)位論史ABSTRACTWITHTHECHINAJOINTHEWTO，THEGLOBALIZATIONOFTHEWORLDECONOMYWILLINEVITABLYEFFECTTHEDEVELOPMENTOFCHINA’SECONOMYEVENMOREGREATLY，ANDTHEMARKETCOMPETITIONWILLBEEX’ELLMOREINTENSETHEPRODUCTSDEVELOPMENTISTHEFOUNDATIONFORENTERPRISETHROUGHPRODUCTSDIVERSIFICATIONANDTHEPERFORMANCEINTHEMARKETDIRECTLYDETERMINESTHESURVIVALANDDEVELOPMENTOFTHECORPORATIONINTHEEFFORTTOWINTHECOMPETITIONEDGEFORTHEPRODUCTS，THECORPORATIONNEEDSTOPLOTITSPRODUCTSDEVELOPMENTFROMASTRATEGYPERSPECTIVEBECAUSESTRATEGYISTHEGENERALTHINKINGANDTACTICSINGUIDINGTHEINDUSTRYINAGENERALUA3’ANDANENTERPRISE’SPRODUCTSSTRATEGYMANAGEMENTANDBEISOLATEDFROMTHEEXTERNALENVIRONMENTSITUATION，STILLLESSISINDEPENDENTOFEVERYCONDITIONINTHEMANAGEMENTTILEVITALISSUEFORSTRATEGICMANAGEMENTISTOADAPTTHECOMPANYITSELFTOITSOWNCONDITIONSANDEXTERNALENVIRONMENT，SOITISNECESSARYTOANALYZETHEEXTERNALENVIRONMENTANDEVERYKINDOFINFLUENTIALCONDITIONSINCLOSEATTESTWITHITS“SURVIVALANDDEVELOPMENTTHEENTERPRISE’SSTRATEGYMANAGEMENTWILLENABLEUSIMPROVETHEEFFICACYANDPRODUCTIVITYTHEIMPROVEMENTINEFFICACYGUARANTEEDTHECOMPETITIONEDGETHEFIRMGETINTHECOMPETITIONTILEPRODUCTSDEVELOPMENTISTHEVERYIMPORTANTPARTINTHECOMPANY’SOVERALLSTRATEGYITPLAYSAIMPORTANTROLEINACCOMPLISHINGCORPORATION’SOVERALLSTRATEGYGOALTHEENTERPRISEMUSTFULLYTAKEEVERYOPPORTUNITYANDMENACE，MAKEACORRESPONDENCESTRATEGYACCORDINGTOITSOWNCONDITIONSTAKEEVERYOPPORTUNITYANDFACEEVERYCHALLENGESAHEADANDFINALLYESTABLISHITSOWNMARKERCOMPETITIVEEDGE，THEREBYGETONTOAROADTHATLEADTOSUSTAINABLEDEVELOPMENTTHEAITFFOFTHESTRATEGYMANAGEMENTFORTHEENTERPRISE’SPRODUCTS，F(xiàn)IRST，ANALYZESTHECOMPANY’SPLANANDGOAL，ANALYZETHEOUTSIDEENVIRONMENT，MAKESUREWHATARETHECHANCESORTILEMENACE；SECONDLY，EVALUATETHEFIRM’SINTERNALCONDITION，CLEARLYKNOWITSOWNPIVOTALCOMPETITIVECAPABILITYANDFINDTHEADVANTAGEOUSONES，WITHTHEABOVEWORK，WECOULDDECIDETHEPRODUCTSSTRATEGYANDMAKECORRESPONDENCESTRATEGYPLANUNDERTHEGUIDANCEOFTHESTRATEGYPLAN，THECOMPANYCANNYOUTTHEWORKOFALLOCATIONTORESOURCE，ENTERPRISE’SADJUSTMENTSANDASSIGNMENTOFWORKTHROUGHNLANNIN2、BUDRETING，

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)維修企業(yè)優(yōu)化布局研究姓名朱派波申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師任佩瑜20030101THELAYOUTRESEARCHOFCHINAAVIATIONGROUPMAINTENANCEENTERPRISEBASEGRADUATESTUDENTZHUPALBOSUPERVISOTRENPEIYUPROFESSORABSTRACTON1LTHDECEMBER2001，CHINAJOINEDWTOTHISEVENTBRINGSCHALLENGES粥WELLASOPPORTUNITIESTOTHECIVILAVIATIONWORLDRISINGTOTHECHALLENGES，NINEKEYAIRLIN船OFCHINAHAVEREFORMEDINTOTHREEGROUPCOMPANIESTHROUGHCONSOLIDATIONORREGROUPING；THEGOALISTOREMAINCOMPETITIVEINTHEFUTUREGLOBALCOMPETITIONBYOPTIMIZINGUSEOF代渤URCESANDREORGANIZINGPRODUCTSSLRUETUREAIRCHINAGROUPHASSIXMROFACILITIESCHENGDUMAINTMANCEBASEWHYRE1WORKISO船OFTHEM；EACHOFTHESIXFACILITIESHASRICHRESO嘲ANDINDEPENDENTREPAIRCAPABILITIESANDMARK甌HOWEVERSOMEOFTHEMAFEOVERLAPPEDANDNOTEFFICIENTLYUSEDDUETOLACKOFINTEGRATEDPLANNINGTHEAVERAGEANNUALMAINTENANCECOSTOFTHEWHOLEGROUPISAROUND850MILLION；WITHTHENUMBEROFAIREMRSINTHEGROUP’SFLEETTOBEDOUBLEDIN10YEARSTHEMAINTENANCECOSTISEXPECTEDTOINCREASEACCORDINGLYTHEPURPOSEOFTHISARTICLEISTOFINDASCIENTIFIC，REASONABLEMAINTENANCELAYOUTTOEN鞠邶OPTIMIZEDUSEOFRESOUR把SANDMINIMUMCOSTBYAMAYZINGTHECURRENTMTUAFIONANDADVANCEDMANAGEMENTOFOURFOREIGNCOLLEGECOMPANIES，BASEDONTHETHEORYOFTHEINDUSTRYAREA’STRANSFERUSINGTHECALCULATIONMETHODOFSWOTANDLINEARPROGRAMMINGWHENTHISPROGRAMBECOMESSUCCESSFULINCHENGDUITCANBEAPPLIEDTOOTHERFACILITIESINTHEGROUPTHUSTHETARGETC蛆BEACHIEVEDKEYWORDSMAINTENANCELAYOUT

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文中國(guó)航天科工集團(tuán)全面預(yù)算管理辦法研究姓名吳德永申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師羅險(xiǎn)峰2002101ABSTRACTCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONISUNDERWAYOFENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONCOMPREHENSIVEBUDGETMANAGEMENTISANEFFECTIVEMANAGEMENTTOOLOFESTABLISHINGTHEMODERNBUSINESSENTERPRISESYSTEM，PERLECTINGINNERMANAGEMENTSYSTEM，ENHANCINGENCOURAGEMENTANDSTIPULATIONMECHANISMANDMATCHINGTHEREQUESTOFTHEENTERPRISEBUSINESSDEPARTMENTSYSTEMSOTHISLESSONASSORTSWELLWITHTHEREFORMATIONOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONITCLOSELYCOMBINESTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDMYOWNWORKITRESEARCHESEXAMPLESOFAPPLIEDCASESANDHASVERYSTRONGPRACTICABILITYTHISLESSONSTUDIESTHECOMPREHENSIVEBUDGETMANAGEMENTOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONSYSTEMATICALLYANDALLSIDETHERESEARCHWAYOFTHISLESSONISSETTINGOUTFROMTHECONCEPTOFCOMPREHENSIVEBUDGETMANAGEMENT，COMBININGTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDPROCEEDINGACCORDINGTOTHEFLOWOFCOMPREHENSIVEBUDGETMANAGEMENTTHISLESSONMAINLYSTUDIESTHECONTENTSASBELOWITCOMPREHENDSTHECONCEPTANDFUNCTIONOFCOMPREHENSIVEBUDGETMANAGEMENTITBRINGSUPTHENECESSITYTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITSUMMARIZESTHECIRCUMSTANCESTHATTHEDOMESTICANDINTERNATIONALBUSINESSENTERPRISESAPPLYCOMPREHENSIVEBUDGETMANAGEMENTANDSUMMARIZESTHEACHIEVEMENTSANDPROBLEMSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDFINANCEBUDGETITBRINGSUPTHREECHARACTERISTICSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDCOMPREHENSIVEBUDGETMANAGEMENTITSTUDIESFOURPRINCIPLESANDPROPERMODESTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITCOMBINESTHESITUATIONTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONITBRINGSUPTHEREQUESTONDECIDINGTHESCOPETHATCOMPREHENSIVEBUDGETMANAGEMENTISAPPLIEDITDECIDESTHESCOPEANDCOMPARTMENTALIZESTHECLASSABOUTCOMPREHENSIVEBUDGETMANAGEMENTBASICALLYII

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文成都思泰航空科技有限責(zé)任公司營(yíng)銷體系剖析姓名向冰申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張劍渝20030602幅是第三章，在第三章中主要運(yùn)用STP理論對(duì)思泰科技的市場(chǎng)營(yíng)銷戰(zhàn)略制度方面做出分析，并特別闡述了筆者對(duì)技術(shù)與市場(chǎng)關(guān)系的一些個(gè)人觀點(diǎn)。在分析的過(guò)程中還運(yùn)用了波特的價(jià)值鏈理論，管理經(jīng)濟(jì)學(xué)中囚徒理論分析了價(jià)格戰(zhàn)的成因。第四章是解決方案，除了從系統(tǒng)上提出解決思泰科技營(yíng)銷戰(zhàn)略中存在的問(wèn)題的想法之外，還對(duì)筆者認(rèn)為的關(guān)鍵問(wèn)題提出了解決方案的設(shè)想。本著從解決主要矛盾入手，進(jìn)而理順整個(gè)營(yíng)銷體系的思路，提出了_套系統(tǒng)方案，特別是對(duì)市場(chǎng)人才穩(wěn)定對(duì)直銷型企業(yè)的影響和穩(wěn)定市場(chǎng)人員提出了比較詳細(xì)的方案，希望對(duì)徹底解決思泰科技營(yíng)銷管理上存在的和潛在的問(wèn)題提供一些參考。筆者是參與思泰科技組建，并在2002年以公司副總經(jīng)理的身份在公司負(fù)責(zé)市場(chǎng)營(yíng)銷工作，對(duì)市場(chǎng)公司有一定的認(rèn)識(shí)，同時(shí)也獲得了公司內(nèi)部一些業(yè)務(wù)和財(cái)務(wù)信息，并且通過(guò)調(diào)研掌握了充分的行業(yè)信息。在搜集資料的同時(shí)，也翻閱了一些理論書(shū)籍，對(duì)資料進(jìn)行分析。需要說(shuō)明的是由于部分?jǐn)?shù)據(jù)涉及公司機(jī)密，本文中引用的來(lái)自公司內(nèi)部數(shù)據(jù)是經(jīng)過(guò)處理的，但并不妨礙對(duì)事實(shí)的說(shuō)明。通過(guò)分析，得出結(jié)論。在激烈競(jìng)爭(zhēng)的環(huán)境中，思泰科技要生存要發(fā)展必須堅(jiān)持以市場(chǎng)為導(dǎo)向，緊緊抓住培養(yǎng)自己核心競(jìng)爭(zhēng)力這個(gè)主題，把研發(fā)能力與市場(chǎng)需求緊密相聯(lián)。堅(jiān)持重點(diǎn)發(fā)展高端產(chǎn)品這。思路。同時(shí)，在企業(yè)管理上也必須有所創(chuàng)新，突破國(guó)企最難解決的問(wèn)題，在用人機(jī)制和分配機(jī)制上進(jìn)行根本性的變革。在這個(gè)前提條件下，解決營(yíng)銷體系中存在的闊題才有可能。筆者也希望這一結(jié)論對(duì)思泰科技能夠有所幫助。關(guān)鍵詞營(yíng)銷組合SWOTSTP價(jià)值鏈渠道營(yíng)銷餓略

簡(jiǎn)介：電子科技大學(xué)碩士學(xué)位論文從ERP到AMES論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施姓名黃靜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)電子與信息工程指導(dǎo)教師吳躍胡正保20030519從ERP到州ES一論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施ABSTRACTAIRVRARMAINTENANCEENGINEERINGSYSTEMABBREVIATEITTOAMESISALARGEPROJECTINCHINASOUTHWESTAIRLINESITWASIMPORTEDFROMAERPPRODUCTMOVEXDEVELOPEDBYASWEDENSOFTWARECOMPANYHAMEDINTENTIATHESYSTEMISBEINGIMPLEMENTEDANDUSEDINMAINTENANCEBUSINESSDEPARTMENTOFCSF翰BEINGONEOFTHEPERSOBSINCHARGE，THEAUTHORHASTAKENPARTIUALLTHEACTIVITIESOFPROJECTSTAGESTHETHESIS”FROMERPTOAMESEXPOUNDINGTHEIMPLEMENTATIONOFCS、譙’SAMES”ISBASEDONTHEPROJECTANDEMPHASISOILHOWTOFORMAPRACTICALMAINTENANCEANDENGINEERINGSYSTEMOFAVIATIONFROMASTANDARDERPSYSTEMFIRSTOFALLTHETHESISSUMMARIZESTHEBASICTHEORYANDCURRENTAPPLICATIONSITUATIONINCHINASECONDLYTHETHESISANALYSESTHEPRESENTITSITUATIONINBUSINESSDEPARTMENT，BRINGINGFORWARDTHENECESSITYANDCORRECTNESSOFBUYINGMOVEXTHIRDLYITDESCRIBESTHEMETHODTOIMPLEMENTMOVE，THEMAJORFUNCTIONSANDMODULES，THEPHASESOFPROJECTANDSTEPSOFBUILDINGSYSTEMINFORMATIONFOURTHLYITPOINTSOUTTHEPROBLEMSEXISTINGDURINGIMPLEMENTATIONANDTHEWAYSTOSOLVETHEMFINALLYITGENERALIZESTHEBENEFITBRINGINGABOUTTOBUSINESSDEPARTMENTAFTERRUNNINGAMESANDDESCRIBESTHETECHNICALENVIRONMENTOFSYSTEMT11ISISTHEFIRSTTIMETOIMPLEMENTAINTEGRATEDMAINTENANCEENGINEERINGSYSTEMINDOMESTICAIRLINESTHESUCCESSFULEXPERIENCEWILLBEUSEDBYAVIATIONINDUSTRYITHASAGOODPROSPECTIVEKEYWORDSAMES，ERP，MB，SB，SUPPLIEREVALUAZION

簡(jiǎn)介：西安理工大學(xué)碩士學(xué)位論文西北航空公司飛機(jī)融資租賃問(wèn)題研究姓名王東旺申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張華倫20020101ABSTRACTSUBJECTTHERESEARCHONAIRCRAFTFINANCELEASEOFCHINANORTHWESTAIRLINESMAJORMASTEROFBUSINESSADMINISTRATORSTUDENTWANGDONGWANGTUTORZHANGHUALUNSIGNATURE盤(pán)竺心丹晦SIGNATURE毋叢碰厶瓤ABSTRACTAIRCRAF【1EASEDERIVES矗OM1EASEINEURODE，BUTT11EMODEMAIRCRAF￡LEASEWASCREATEDBYUSIN1960’SATMEBEGINNINGOF1980’S，C王LINASTANEDTOMADEAIRCMRLEASEDURINGTHEFONOWINGTWENTYYEARS，AIRCRA丘1EASEDEVELOPEDRAPIDLMDOMESTICAIRLINESARESHORTOFTHE如NDSTOBUYAIRCRAFTTHEYAREFACINGTHEPROBLEMWHICHISHOWTOIN拄ODUCEMENEWAIRCMRBYCHOOSINGMEFINANCIN2WIMLOWERCOSTF打STLY，THEESSAYGIVESTHECONCEPTIONOFAIRCRARLEASETHMU曲MELEASE血EOWATTHES踟ETIMEITCLARMESTHEVIMLEOFAIRCRAFTFINANCE1EASEBVCOMPARINGTHEFINALLCE1EASEWI也CAPITAL，LOAN，ISSUINGSTOCKSANDINSTALLMEMSSECONDLY，T11EESSAYCOMPARESA11DANALYSESTHECROSSBOARDAIRCRANFINANCELEASEINDEVELOPEDCOUNTRIESWHICHINCLUDESTHEENGLISHLEASE，US1EVERAGELEASE，JAPANESELEVERAGELEASEAILDGENILANLEVERAGELEASECHINACANMAKEUSEOFGOODEXPERIENCE丘OMTHEMBECAUSETHERAPIDDEVELOPMENTOFAIRCRARNNANCELEASEANDTHEREQUIREMENTOFBEINGONEMEMBEROFWTO，“ISMOREIMPONAILTFORCHJNATORESEARCHTHELAWOFLEASEREF音RRINGTOT11EINTEMATIONALFINANCELEASECONVEMION，MEESSAYPOINTSOUTMATMECIV訂AVIATIONLAWNEEDSREVISINGANDAMENDMENTSNANAIVSESTHERISKSWHICHIMPACTSONAIRCRANNNANCELEASEA工1DESTABLISHESTHEPROCEDUREA11DMETHODOFAIRCRANFLNANCELEASETHERISKFACTORSWHICHHAVEABADIMDACTIONONAIRCRAR1EASEHASBEENAP口ROACHEDANDTHEWAVTOAVOIDTHERISKSHASBEENMISEDLAST，WILHYEARSPRACTICEINCHINANORNLWESTAIRLINES，MEAUTHORGIVES2

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)“入世”后航空運(yùn)輸業(yè)所受的影響及其對(duì)策的思考姓名周華申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師丁慧平200221英文摘要__________’___●●●_____●__________●____________，ABSTRACTALONGWITHCHINA’SENTRYINTO、汀0．CHINESEECONOMYBEGINSTODEVELOPTOGETHERWITHINTEMATIONALECONOMY．UNDERTHERESTRICTIONOFTHERULESOFTHEGA忑1．GⅪSANDANNEXONAIRTRANSPORTSERVICES，BETHTHEAIRTRANSPORTENTERPRISESANDTHEGOVERNMENTADMINISTRATIONWILLBEGREATLYAFFECTED．THEREFORE，ITISVERYIMPORTANTTOCONSIDERHEWTOGRASPTHEGREATOPPORTUNITYANDENVISAGETHECHALLENGESBROUGHTBYFREEDEVELOPMENT．THEPURPOSEOFT11ISARTICLEIS，ONTHEONEHAND，TOHELPTHELEADERSHIPTOCORRECTLYREALIZETHEIMPACTONAIRTRANSPORTINDUSTRY，UNDERSTANDREGULATIONSOFWTO，ANDAPPLYTHEMPROPERLYINMANAGEMENT；ONTHEOTHERHAND，TOAIDTHE1EADERSHIPTOMAKECORRECTDECISIONSONREFORLTLANDREGROUP，ACTIVELYANDPOSITIVELYIPININTOESTABLISHINGREGULATIONS，THUS，F(xiàn)OSTERTHEDEVELOPMENTOFCHINESEAIRTRANSPORTINDUSTRY．PARTIREVIEWSTHEDEVELOPMENTOFCAAC．MAKESCONTRASTSBETWEENCHINAANDTHEDEVELOPEDCOUNTRIES，ANALYZESTHEOPPORTUNITIESANDCHALLENGESENCOUNTEREDBYTHEINDUSTRY,INTRODUCESRIGHTSANDOBLIGATIONSOF、ⅣTO．ANDPOINTSOUTTHEPOPULARERRORSONENTRYINTO、ⅣT0．PARTIIANALYZESTHEDIRECTANDINDIRECTIMPACTSONAIRTRANSPORTINDUSTRYAFTERCHINA’SENTRYINTOWRO，BASEDONTHEPERTINENTREGULATIONOFWTOANDTHEPROMISESMADEBYCHINESEGOVERNMENTINCARGOANDSERVICETRADE．FINALLY,FROMTHESTRATEGICPOINTOFVIEWOFINDUSTRYDEVELOPMENT，THISARTICLE．FROMTWOINDIVIDUALASPECTSOFGOVERNMENTSECTIONSANDENTERPRISES．PONDERSOVERTHEMEASURESWHICHSHEUIDBETAKENBYCHINESEAIRTRANSPORTINDUSTRY,ANDFURTHERMAKESANALYSISANDDISCUSSINNFROMTHEFOLLOWINGFIELDSTOREFORMMANAGEMENTSYSTEMANDTRANSFORRNTHEMANAGEMENTCONCEPTS；TOCHANGETHEFUNCTIOASOFAIRTRANSPORTADMINISTRATIVESECTIONSASSOONASPOSSIBLE；TOREPOSITIONTHEOPERATIONPOLICIESOFAVIATIONTRANSPORTATIONENTERPRISES；TOESTABLISHAMODEMENTERPRISESYSTEM,ANDREALIZETHESTRATEGICREGROUP；TOUNCEASINGLYPROMOTETHESTRUCTUREOFCAPITALANDTRANSPORTATIONCAPACITY，ANDSTRENGTHHUMANRESOURCESMANAGEMENT．THISARTICLEEMPHASIZESONTHATONLYIFCHINESEAIRTRANSPORTINDUSTRYBECOMESFAMILIARWITHWTORULES，TRULYGRASPSTHEOPPORTUNITIESAFTERJPININGIRI、ⅣT0，CHANGESTHEINHERENTCONCEPTS，DEEPENSREFORMS，PERFECTSTHEENTERPRISESINTERNALMANAGEMENT．ANDENHANCESTHEINTEMATINNALCOMPETITIVEABILITYOFTHEENTERPRISESANDTHEINDUSTRYINAWHOLE，CANTHISINDUSTRYBEINAIMPREGNABLEPOSITIONINTHEPROCESSOFGLOBALDEVELOPMENT．KEYWORDSWTOAIRTRANSPORTIMPACTMEASURE

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文北方航空公司商務(wù)人員培訓(xùn)與發(fā)展系統(tǒng)研究姓名郭巧例申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師易學(xué)東20030901ABSTRACTTHEAIRLINESISACOMMERCIALORGANIZATIONPROVIDINGAIRTRANSPORTATIONSERVICESWITHTHECHARACTERSOFHII曲INVESTMENT，HI曲TECLMOLOGYANDHIGHRISKWITHTHERAPIDDEVELOPMENTOFECONOMYGLOBALIZATIONANDKNOWLEDGEECONOMYDOMESTICAIRLINESAREFACINGTHEUNSEENPRESSUREANDCHALLENGESFROMCOMPETITIONSHOWTOEFFICIENTLYACQUIREANDMANAGETHEHUMANRESOURCESHASBECOMEAKEYFACTORFORDOMESTICAIRLINESTOHANDLETHESITUATIONAFTERCHINAENTERINGWTO，REMAINHIGHSPEEDGROWTHANDFULNLLTHECONSISTENTOPERATIONUNDERSUCHBACKGROUNDRESEARCHINGANDSTUDYINGTHEHROFAIRLINESTOHELPCORPORATIONCARRYONTRAININGACTIVITIESSYSTEMATICALLYANDSCIENTIFICALLYWILLBEOFVIMLIMPORTANCEANDOFREALISTICMEANINGFORAIRLINESBASEDONTHEPRESENTPRACTICEOFCORPORATIONDEVELOPMENTANDBUSINESSTRAININGOFCHINANORTHERNAIRLINES，THEARTICLECOMBINESTHETHEORYANALYSISWITHPRACTICE，F(xiàn)OLLOWSTHERESEARCHINGIDEAOFSYSTEMATICTHEORY，ANDISGUIDEDBYTHETHEORYOFTRAININGSYSTEMDESIGNINGTHEORYHSESTHETRAININGEXPERIENCEOFWORLDADVANCEDENTERPRISESANDAIRLINESFORREFERENCETHEARTICLEDESIGNSANEWTRAININGSYSTEMFORTHEBUSINESSEMPLOYMENT，INCLUDINGTHETRAININGSYSTEM，TRAININGTARGETS，TRAININGORGANIZATIONANDFLOWTRAININGCOURSESANDMETHODS，TRAININGENVIRONMENTANDSTAFFMANAGEMENTAFTERTRAININGESTABLISHINGASCIENTIFICANDSYSTEMICTRAININGSYSTEMISTHEKEYELEMENTTOSTANDARDIZETHEBUSINESSSTAFFTRAININGANDDEVELOPMENTOFCHINANORTHERNAIRLINES，THECORPORATIONTRAININGISASYSTEMICWORKNEEMPLOYEE’STRAININGANDDEVELOPMENTMUSTBECOMBINEDWITHCORPORATIONSTRATAGEMDEVELOPMENTANDHUMANRESOURCESPROGRAMMING，ANDMUSTBESUPPORTEDBYFAVORABLECORPORATIONCULTUREANDCONDITION，ANDMUSTDESIGNANDACTUALIZESCIENCETRAININGREALLYFROMTHENEEDOFORGANIZATION，OPERATIONANDEMPLOYEE’SDEVELOPMENTIT’SIMPORTANTTOBUILDUPAGROUPOFEFFECTIVEINSTRUCTORSANDEXAMINEANDEVALUATEMECHANISM，WHICHWILLENSURETHEE街CIENTACTUALIZATIONOFTRAININGANDACHIEVEADYNAMICBALANCEINTHEWHOLESYSTEMOFCORPORATIONHUMANRESOURCESOWEWILLACHIEVETHEENDAIMOFTRAINING，TOCHANGETHEEMPLOYEE’SBEHAVIORANDIMPROVETHEORGANIZATIONPERFONNANCEKEYWORDSAIRTRANSPORTBUSINESSSTAFF；TRAININGANDDEVELOPMENTSYSTEMDESIGN

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文洪都航空上市公司資本融資結(jié)構(gòu)改革實(shí)踐研究姓名汪本強(qiáng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)馬克思主義理論與思想政治教育指導(dǎo)教師江可申20040101一一ABSTRACTASAMAJORPARTOFTHEREFORMOFTHECAPITALFINANCINGSYSTEMOFCHINA’SSTATEOWNEDENTERPRISESSOES，THEREFORMOFTHECAPITALFINANCINGSTRUCTURESIGNIFIESATRENDOFTHEREFORMOFTHECOUNTRY’SSOESANDMICROSCOPICALLYREFLECTSMARKET’SROLEINRESOURCESALLOCATION．INLIGHTOFEXPERIENCESOFTHEREFORMOFTHECAPITALFINANCINGSTRUCTUREOFCHINA’SAVIATIONINDUSTRYENTERPRISESANDTHEMODEMTHEORIESOFTHECAPITALFINANCINGSTRUCTUREOFENTERPRISESANDFINANCIALMANAGEMENTASWELLASSOMEOTHERTHEORIES，WITHACOMBINEDAPPROACHOFNORMATIVISMANDPOSITIVISM，THEAUTHORANALYZESTHEREFORMOFTHEEQUITYCAPITALFINANCINGANDDEBTCAPITALFINANCINGSTRUCTURESOFTHEJIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATIONANDFINDSOUTTHATTHECOMPANYHASMADEMUCHHEADWAYINTHEREFORMOFITSREFORMOFTHECAPITALFINANCINGSYSTEM．ATTHESAMETIMETHEAUTHORDIAGNOSESTHEHONGDUAVIATION’SSTRONGPARTIALITYFOREQUITYCAPITALFINANCINGANDLACKOFDEBTCAPITALFINANCING，LOWCAPITALPROFITABILITYANDEFFICIENCYOFCAPITALUTILIZATION，INADEQUATENESSINITSCORPORATEGOVEMINGSTRUCTUREANDUNIMPROVEDREVENUES．HENCETHEAUTHORSUGGESTSTHATTHECOMPANYDECENTRALIZESITSEQUITYTOBIGPROPORTIONS，PROMOTESTHECIRCULATIONOFITSPROPERTYRIGHTANDINCREASESDEBTCAPITALFORITSSUSTAINABLE，F(xiàn)ASTANDHEALTHYDEVELOPMENT．KEYWORDSCAPITALFINANCINGSTRUCTURE；REFORM；JIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATION；EQUITYCAPITAL；DEBTCAPITAL．3．

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)航天科工集團(tuán)公司網(wǎng)絡(luò)財(cái)務(wù)系統(tǒng)安全方案研究及實(shí)現(xiàn)姓名高婭玲申請(qǐng)學(xué)位級(jí)別碩士專業(yè)電子與通信工程指導(dǎo)教師羅萬(wàn)伯李曉春20030830型查蘭三堡墮燮．生里墮墨型三塞里竺望塑塑墅墨墨竺室壘查塞塑塞壁蹩旦STUDYANDIMPLEMENTATIONOFSECURITYSCHEMEFORCASICNETWORKACCOUNTINGINFORMATIONSYSTEMENGINEERINGFIELDELECTRONICSCOMMUNICATIONENGINEERINGGRADUATESTUDENTGAOYALINGSUPERVISORLUOWANBOLIXIAOCHUNABSTRACTTHEINFORMATIONSYSTEMSECURITYISAVERYIMPORTANTPROBLEMFORENTERPRISECOMPUTERIZATIONANDTHEBUILDUPOFNETWORKANDINFORMATIONSYSTEMSECURITYSCHEMEISACOMPLICATEDSYSTEMICPROJECT，WHICHINVOLVESVARIOUSFACTORSSUCHASSECURITYTECHNOLOGY,SECURITYFRAMEWORK，ANDSECURITYMANAGEMENTPOLICY．UNDERTHEDIRECTIONOFTHETHEORIESFORINFORMATIONSYSTEMSECURITY,WITHTHEMETHODOFINFORMATIONSYSTEMSECURITYENGINEERINGANDTHROUGHTHERESEARCHANDANALYSISFORSAFETYRISKFACINGINPROCESSOFCONSTRUCTIONOFNETWORKANDACCOUNTINGINFORMATIONSYSTEM，THISTHESISPUTFORWARDTHEREQUIREMENTOFACCOUNTINGINFORMATIONSYSTEMSECURITY,ANDONTHEBASISOFPREVIOUSLYMENTIONED，THISPAPERPUTFORWARDASECURITYSOLUTIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM，INCLUDINGTHESECURITYSTRATEGY,SECURITYTECHNOLOGY,ANDSECURITYMANAGEMENT，THISSOLUTIONAREPUTTINGINTOANAPPLICATIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM．KEYWORDSINFORMATIONSYSTEM；INFORMATIONSYSTEMSECURITY；NETWORK；ACCOUNTINGINFORMATIONSYSTEM；SECURITYSCHEME；STUDYANDAPPLICATION

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空材料領(lǐng)域人力資源管理及激勵(lì)機(jī)制姓名陳猛龍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)航空工程指導(dǎo)教師梁三星李康林20030301ABSTRACTAMONGHUMANRESOURCEMANAGEMENT，THEINCENTIVEPROBLEMISTHECOREINTHEMODEMORGANIZATIONMANAGEMENTTHISARTICLEMAKESSYSTEMATICRESEARCHONTHEINCENTIVETHEORYTHEAUTHORANALYZESTHECONTENTTHEORYTRANSFORMATIONTHEORYANDTHEINCENTIVETHEORYTHEAUTHORMAKESFULLANALYSESOFTHEINCENTIVEFACTORSAFTERSTUDYINGTHEINDIVIDUALSTAFFBEHAVIORINTHETYPICALINSTITUTEOFAVIATIONMATERIALFIELD，ESPECIALLYTHEDEMANDSTATUSOFTHEPRESENTSCIENTIFICSTAFFTHISARTICLEALSOHASDESIGNEDATHEORYMODELOFINCENTIVEMECHANISMOPERATIONTHROUGHTHECOMPARATIVEANALYSISOFTHEVARIOUSINCENTIVEFACTORSTHEAUTHORHASFOUNDOUTTHEPROBLEMINTHEINCENTIVEPROCESSBYINVESTIGATINGTHEINCENTIVESTATUSOFTHEINSTITUTE，THEWHOLEINCENTIVEMECHANISMOPERATIONMODELHASBEENDESIGNEDBYTHEAUTHOR，INTHEVALUECHAINMANAGEMENTOFTHEINSTITUTEANDTHEREALIZINGOFTHESTAFF’SINDIVIDUALVALUE，INCONSIDERATIONOFTHECOMBINATIONOFTHEWHOLEDEVELOPMENTGOALANDTHEINDIVIDUALDEVELOPMENTTHISPAPERHASSTUDIEDTHEFIVETYPESOFINCENTIVEMODELS，SUCHASTHEREDESIGNOFTHEORGANIZATIONANDTASKS，THEREDEVELOPMENTOFTHEABILITYTHEREEVALUATIONOFTHEVALUE，REDISTRIBUTIONOFTHEVALUEITALSOGIVESTHEREADERSDETAILEDINFONNATIONOFTHEINCENTIVEMECHANISMOFTHEHUMANRESOURCESINTHEFIELDOFAVIATIONMATERIAL，INCLUDINGTHEWHOLEDESIGNANDTHESPECIFICOPERATINGMODEANDMETHOD，WHICHHASSOMEPRACTICALFUNCTIONTOTHESCJENTJFICRESEARCHERSINTHEFIE】DOFAVIATIONMATERIALKEYWORDSINCENTIVEMECHANISM，MANAGEMENT，DEMAND，DESIGNTYPEOFTHESISSPECIALRESEARCH

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空科研單位知識(shí)型員工薪酬問(wèn)題研究姓名王劍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張樹(shù)娟20030301墮三些查堂墜堡蘭ABSTRACTTHECOMPENSATIONOFTHECHINA’SAVIATIONDESIGNANDRESEARCHUNITSISVERYCOMPLEX，F(xiàn)ORTHEREAROTHROESPECIALFEATURESHIDEINTHOSEORGANIZATIONSFIRSTITHASAFAINTMANAGEMENTSURVEYOR’SPOLETHATMIXEDTWOVALUEESTIMATESYSTEM一SOCIALVALUEANDECONOMICVALUESECONDTHESEUNITSUSUALLYOPERATEDUNDERPROJECTSATLOST，THEREARESOMANYACKNOWLEDGEDEMPLOYEESINTHESEUNITSITISDIFFICULTTOCONFIRMTHECOMPENSATIONAMOUNTOFAPROJECT，CREATINGAEMPLOYEEPERFORMANCEAPPRAISOLSYSTEMORCOMPENSATIONSTRUCTUREISALSOAHARDWORKPRACTICEINDIOATESTHATIFWEWANTTOINCREASETHEEFFICIENCYOFTHECOMPENSATIONMANAGEMENTSYSTEM，REDUCETHEMANPOWERCOST，HEIGHTENTHEEMPLOYEE’SSATISFACTION，WEMUSTADOPTANEWSCLENTIFICCOMPENSATIONMANAGEMENTTHEORYANDMETHODSTHISARTICLEDESCRIBSTHEMAINPROBLEMSINTHISSUBJECTBASING0NTHECOMPENSATIONMANAGEMENTPRACTICESOFTHE603INSTITUTION，AFAMOUSAVIATIONRDUNIT，ANALYSISTHEINTERANDEXTERIORMANAGEMENTCIRCUMSTANCETHEMAINCONTRIBUTIONSOFTHISPAPERARESUMMARIZEDASFOLLOWING1、POINTOUTTHEDEFAULTSEXISTEDINTHECOMPENSATIONMANAGEMENTPROCESSTHATWEHAVEBEENUSINGFORAQUITELONGPERIODATTHESAMETIMETHISPAPERGIYESANEWMETHODTHEDYNAMICCOMPENSATIONSYSTEMDESIGNMETHODDCSDMFORTHEAVIATIONRDUNITS，EXPLAINSTHEIMPORTANTMODULESINVOLVEDINDCSDM2、THROUGHADELEGATIONAGENTMODUTE，THEPAPEREXPATLATETHETELATIONSHIPBETWEENTHECOMPENSATIONSTRUCTUREANDPERFORMANCEAPPRAISALSVSTEM3、DISCUSSINGTHECOMPENSATION8J110UNTESTIMATINGFORMULARYOFTHEAIRCRAFTRDPROJECT，CREATEAMOREBASICONETOINSTEADIT4、USETHEANALYTICHIERARCHYPROCESSTODESIGNAPERFORMANCEAPPRAISOLINDICATORSYSTEMTHATSUITWITHTHEACKNOWLEDGEDEMPLOYEES’SPECIALTYTOADJUDGETHERESULTWHICHGENERATEDBYTHESESPECIALPERSONS，KEYWARDSAVIATIONRDCOMPENSATIONRESEARCHUNITS；ACKNOWLEDGEDEMPLOYEE；TYPEOFTHESISAPPLIEDFUNDAMENTAL

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)國(guó)際航空西南公司網(wǎng)絡(luò)營(yíng)銷方案研究姓名俞前申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張志敏20030101THERESEARCHFORTHESCHEMEOFNETWORKMARKETINGINAIRCHINASOUTHWESTCOMPANYGRADUATESTUDENTYUQIANSUPERVISORZHANGZHIMINABSTRACTINTHESECONDHALFOF20THCENTURYANEWTRENDOFNEWTECHNOLOGYSWEPTTHEWHOLEWORLDANDTHISWAVEPUSHEDTHEHUMANSOCIETYFORWARDINTONEWAGEINSUCHCIRCUMSTANCES，THEMETHODSOFMARKETINGHAVEGREATCHANGESAMONGWHICHISTHECOMINGOFNETWORKMARKETINGCANNETWORKINGREPLACETHETRADITIONALMETHODONTHEBASISOFINTRODUCINGBRIEFLYTHEBACKGROUNDOFTHEBIRTHOFNETWORKMARKETING，ANALYZINGTHECONTEM，THEORETICALBASISANDELABORATINGTHEPRESENTSITUATIONOFTHEAIRLINESANDMYCOMPANYTHISARTICLEWILLDISCUSSTHEADVANTAGESANDTHEDISADVANTAGESCOMPARINGNETWOFKMARKETINGWJTLLTHETRADITIONALMETHODANDANALYZEINDETAILSTHETACTICSOFNETMARKETINGFORTHEAIRCHINASOUTHWESTCOMPANYBESIDESTHAT，THISTHESISWILLDISSECTTHEREQUIREMENTOFTHETECHNOLOGYFORPRACTICINGTHETACTICSOFTHENETWORKMARKETING1WISHTHISTHESISGUIDETHEMARKETINGOFMYCOMPANYINSOMEEXTENTKEYWORDAIRLINESMARKETINGNETWORKMARKETINGSCHEMEOFMARKETING

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文對(duì)中國(guó)建設(shè)銀行在民用航空運(yùn)輸業(yè)營(yíng)銷策略的研究姓名張蓉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張橋云20030601踅點(diǎn)分析。本章還提出了在信貸營(yíng)銷過(guò)程中盛須要關(guān)注行監(jiān)風(fēng)險(xiǎn)，并逐一分析了該行業(yè)存在的種種經(jīng)營(yíng)風(fēng)險(xiǎn)和非經(jīng)營(yíng)往風(fēng)險(xiǎn)，本章最后對(duì)如何在實(shí)踐中明確評(píng)價(jià)各類航空企業(yè)提出了建議。關(guān)鍵詞中國(guó)建設(shè)銀行民用靛空業(yè)營(yíng)鐫研究