簡介：浙江大學碩士學位論文航空公司間國際戰(zhàn)略聯(lián)盟模式探析姓名張海燕申請學位級別碩士專業(yè)國際貿易指導教師張小蒂20021101ABSTRAETSTATEGY氈LL毛留1EEISA穩(wěn)INNOV鑫TIO菲OFNTERPRISE’SORGA鑫I囂箍乞I黼SINCE1990’S。TISANATTE船P毫I魏T辯L壤PRCVE囂EN毫OFRES蝴REEOOIIOC8TION。STRATEGYAL1IANCESENL氌RGETHESCOPEO￡THERESOURCETHATEANBE越ANAGEDBYTHEE鞋T8RPRISES。SOI專魏母L套THEPROD騅ETIO鞋POSSIBILITYC碓VE氌OV母RIGHT，THROUGHWHICHTHECOMPANYCANIMPROV聹THEEFFICIENCYOFTHEUSEOFTHERESOURCEWHAT’8MORE，STR魚TEGYA11J牡NCEISTHETHIRDWAYTOGETTHESC8LEEO∞勰Y。野I篁FERE啦T￡O愿TH哿赫聶盎AL話SE主F一氌C岱㈣稿L氈TION，STR氌TEGY趕LLI鑫NEEIS妊∞LOPINGF鑫STERBYSH氌RINGALLTH8E班T咎R辨IS88’RGS心U端ES。ATTHESAMETI撒E，STR8TEGY載LLI氈轉EEST醢RNTOBE8N玨G守F玨LINSTRU擻ENTOFENTERING鑫NE曹疊ARKET8NDENCOURAGE嘿ENTOF量黼OV魏TION簌恭畦蠢ITION，STRAT每GY氌L王I嶷NEESECONO贄I囂E屯R8蕾S8CTIE睡COS屯S。LVETHEA8YMMETRYOFINFORMA屯ION，ANDACCOMPL如|HTHEADVANTAGEOF00STSOSTR8七母GYALLIANCEI8OPOEHM8KING韉E篁OEUSONTH霉STR彝專EGY鑫ILI8RCESBET講EE髓宅HEINTEN8T主。贛8王氈IRLIN8S。磷EUSTTRYTOE蘭PL建IN葛HAT，ARETHEE蠢AR氌。七ERIS毒IESOFTHEAIRLINES7ALII被EET婦AVIATIO娃TR黼S∞RTAT主ONIS社∞EEIALF主ELD常主THOBV主OUSEH靠R穗ETERISTICSINEE1997，THEI瓣PORT8尊T￡IVEAIRLINES’8LLI8秘0ESBEGANTOPL囂Y8KEYROLEIN≮魏EINTERNATIONA王輊VI盎屯IO狂，張ICH盈ONOPOLL聾E瑤ORETHAN60％OFALLTHEBUSINESSWITHTHE執(zhí)PPEARANCEOFMOREANDMORE8IRLINES’ALLIANCES，THEREISLESSSPAC囂L許FTFORTHEOTHERAIRLINE瓢纛LL宅HESEEHAN葚暑SAE撩LPF醢王TO疆主建8SEAVI8專IO￡K餮E乞掣TOA魏ALY囂譬TH雜∞套醢I魏RMODE王。篁THEALLI昭EESBET磷靜E玨THE主NTERNA毒IONAL虹RLINE島HOPINGTOGIⅥ∞辯E蕊VIEETOTHE濂INES棼AVI＆TION。KEYWORDSSTRATEGYSTRATEGYA11IANCESAVI8TIONTRAN8PORTATION

簡介：大連理工大學碩士學位論文北方航空公司客運市場營銷戰(zhàn)略研究姓名談云開申請學位級別碩士專業(yè)工商管理指導教師董大海20030316北方航空公司客運市場營銷戰(zhàn)略研究ABSTRACTAIRTRANSPORTATIONINDUSTRYISALLINDUSTRYOFHIGHTECHNOLOGY,HIGHINVESTMENTANDHIGHRISK．、M血THERAPIDDEVELOPMENTOFECONOMICGLOBALIZATIONANDINFOMRATIONTECHNOLOGY,THEPASTTRADITIONALOPERATIONMODEHASALREADYBEENBROKENUP．LIBERALISM，LOCALIZATION，GROUP，ALLIANCEANDHIGHTECHNOLOGYHAVEBECOMEMAINCHARACTERISTICOFNOWADAYSDEVELOPMENTSOFWORLD’SAIRTRANSPORTATIONINDUSTRY．THEAIRTRANSPORTATIONMARKETCOMPETITIONHASALSOBEENMOREMADMOREGLOBAL．COMPREHENSIVEANDDYNAMIC．WITHTHEENTRYOFWTO．THECHINESEAIRTRANSPORTATIONMARKETWILLBEOPENGRADUALLY．ITISTHEREFOREINEVITABLETHATCBINESEDOMESTICAIRLINESDIRECTLYFACETHECOMPETITIONWITHABROADLARGEAIRLINES．UNDERTHESECIRCUMSTANCE，STUDYINGTHEPASSENGERMARKETSTRATEGYOFCHINANORTHERNAIRLINESWILLDOHAVEVITALLYREALISTICMEANINGTOHELPCHINANORTHEMADAPTSITUATION，HOLDOPPORTUNITY,TAKETHEINITIATIVEANDSTANDFIRMATTHEGRADUALLYVIGOROUSMARKETCOMPETITIONASWELLASTOCOMPREHENSIVELYIMPROVETHECOMPETITIVEABILITYANDSURVIVAIABILITY．BASEDONTHEPRESENTSITUATIONOFAIRTRANSPORTATIONMARKETANDCHINANORTHERNAIRLINES．INVIEWOFTHEADVANCEDEXPERIENCESANDDEVELOPMENTTRENDSOFWORLD’SAIRTRANSPORTATIONINDUSTRY．THETHESISFURTHERDEFINESTHEADVANTAGESANDDISADVANTAGES．OPPORTUNITIESANDTHREATSOFCHINANORTHERNAIRLINESBEINGFACEDINTHEWHOLEMARKET．0NTHEBASISOFMARKETSEGMENTINGANDTARGETING．WEWORKOUTTHECHINANORTHERNAIRLINES’MARKETINGSTRATEGYANDTACTICSTHATWILJBECOMPATIBLEWITHTHENEEDSOFITSLONGTERMDEVELOPMENT．FROMMYPOINTOFVIEW,DIALEERIEALUNITYOFCONCENTRATIONANDDIVERSITYISTHECOREOFMARKINGSTRATEGYOFCHINANORTHERNAIRLINES．WHICHISTOCONCENTRATEINⅡLEWHOLEMARKETANDTODIVERSIFYIN曲ESEGMENTINGMARKET．％ATWEPURSUEISTOACHIEVEANDMAINTAINAKINDOFDYNARNICBALANCEBETWEENCONCENTRATIONANDDIVERSITY．TOREALIZETHISSTRATEGYMUSTGETFOLLOWINGTACTICSPERFORMED0NEISTOREINFORCETHEDESIGNOFSERVICEPRODUCT．TOIMPROVETHESERVICEFILNCTION，TOEXTENDTHECONNOTATIONOFSELWICEANDTOOFFERN，．ORECOMPETITIVEANDMOREEMCIENTHIGHQUALITYSERVICECOMPAREDWITHITSCOMPETITOR．SECONDISTOENHANCETHEPERSONNELMANAGEMENTANDTRAINING，TOESTABLISHASETOFSCIENTIFICSERVICEPERSONNELRECRUITSYSTEM，TOSTRENGTHENTHEACHIEVEMENTAPPRAISALANDPROCESSCONTROLANDTOIMPROVEPERSONNELQUALITYANDSERVICESKILL．THIRDISTOENHANCETILEMANAGEMENTOFMARKETINGACTIVITIES．TODRAWINTOREVENUEMANAGEMENTSYSTEM，TOSTANDARDIZETHEDISTRIBUTIONSYSTEM，TOESTABLISHMULTI．HIERARCHYTICKETPRICESYSTEMANDTOREALIZETHEOBJECTIVEOFMAXIMIZINGTHEPROFITEVENTUALLY．KEYWORDSAIRTRANSPORTATION，MARKETING，STRATEGYII

簡介：西南交通大學碩士學位論文中國西南航空公司飛機維修基地戰(zhàn)略規(guī)劃姓名陳健申請學位級別碩士專業(yè)工商管理MBA指導教師黃登仕200231西南交通大學碩士研究生學位論文第嬰ABSTRACTTHEAVIATIONMAINTENANCEINDUSTRYHASALREADYBECOMEANINDUSTRYWITHTHEVASTMARKETFOREGROUND．PARTICULARLY,AFTERCHINA’SENTRYINTOWTO，ASANINDUSTRYOURCOUNTRYPROMISETOOPEN，LOCALAVIATIONMAINTENANCEINDUSTRYWILLFACETHEPOSITIVECOMPETITIONOFTHEFOREIGNENTERPRISES．HOWTOENHANCETHEINTERNALMANAGEMENTLEVELANDDEVELOPOUROWNADVANTAGESHAVEBECOMETHECRITICALPROBLEMSTHATLOCALAVIATIONMAINTENANCEINDUSTRYMUSTACKNOWLEDGE．THEYAREALSOCRITICALTOTHESURVIVINGANDDEVELOPMENTOFTHELOCALAVIATIONMAINTENANCEINDUSTRYUNDERTHEVEHEMENCEMARKETCOMPETITIONINFUTURETHISTHESISDESIGNSTHEDEVELOPMENTSTRATEGYOFTHECHINESESOUTHWESTAIDINESAIRCRAFTMAINTENANCEBASE．FIRST．THETHESISINTRODUCESTHECSWA’AIRCRAFTMAINTENANCEBASE，THENSUMMARIZESANDANALYZESTHEPRESENTCONDITIONSANDPROBLEMSOFTHELOCALAVIATIONMAINTENANCEINDUSTRYANDDISCUSSESTHEFRAMEWORK．AFTERTHAT，THETHESISANALYZESTHECHANGESOFTHEMAINTENANCEBASE’SEXTERIORENVIRONMENTTHOROUGHLY,ANDTHENANALYZESTHEMAINTENANCEBASE’SINTERNALCONDITIONS、MANAGEMENTLEVELANDTHEPRODUCTIONOPERATIONMANAGEMENT．FINALLY,USINGTHESWOTRESEARCH，WEGETTHEOPPORTUNITY、THREAT、ADVANTAGEANDINFERIORITYOFTHEMAINTENANCEBASE．SECOND，ACCORDINGTOTHERESULTSOFTHEFORNLERANALYSIS，THETHESISIAYOUTSTHEMAINTENANCEBASE’SDEVELOPMENTSTRATEGY．THEWHOLES刪EGYSYSTEMINCLUDESSTRATEGYOBJECTIVE，STRATEGYSITUATIONANDTHEDEVELOPMENTSTRATEGY．FINALLY,THETHESISSTATESTHATTHECSWAAIRCRAFTMAINTENANCEBASESHOULDDEVELOPWITHTHESTRATEGYTHATCOMBINESTHEDIVERSEDEVELOPMENTWITHTHEINTEGRALDEVELOPMENT．111ETHESISPBINTSOUTTHATTHISSTRATEGYISALSOAPPLICABLETOOTHERSTATEOWNEDINTEGRATEDAVIATIONMAINTENANCECOMPANIES．KEYWORDSAVIATIONMAINTENANCEENVIRONMENTDEVELOPMENTSTRATEGYCOMPETITION

簡介：對外經濟貿易大學碩士學位論文航空電子維修站質量體系完善與發(fā)展的理論與實證分析姓名王勇申請學位級別碩士專業(yè)工商管理指導教師劉春英200331ABSTRACTTHISTHESISDISCUSSESTHEISSUESOFHOWTOIMPROVEREPAIRQUALITYTOMAXIMUMGUARANTEETHECONTINUOUSAIRWORTHINESSOFTHEAIRCRAFTPARTSREPAIREDBYAVIONICSREPAIRSTATION，WHILEINLINEWITHTHEREQUIREMENTSOFCIVILAVIATIONQUALITYSYSTEMAVIONICSREPAIRSTATIONISTHEMAINTENANCEUNITFORCIVILAIRCRAFTPARTSITISRESPONSIBLEFORTHEMAINTENANCEOFTHEAIRBOMECOMPUTERSINSTALLEDINAIRBUSAIRCRAFTSITSQUALITYSYSTEMISESTABLISHEDINACCORDANCEWITHCCAR一145CERTIFICATIONOFMAINTENANCEORGANIZATIONFORCIVLAIRCRAFTSWHICHGUARANTEESTHEAIRWORTHINESSOFTHEREPAIREDPARTSAIRWORTHINESSLSTHATAIRCRAFTCONFORMSTOTHEENGINEERINGSPECIFICATIONSANDMAINTAINSSUCHCONDITIONS，WHICHINCLUDESTHEPROCESSESOFDESIGN，MANUFACTURE，OPERATIONANDMAINTENANCEACCORDINGTOCCAR一145，CIVILAVIATIONAUTHORITYINSPECTSTHEQUALITYSYSTEMOFAVIONICSREPAIRSTATIONFORTHEFOLLOWINGITEMSPERSONNEL，EQUIPMENT，MATERIAL，DOCUMENTATIONANDFACILITIESTHEREFORE，THISTHESISFIRSTINTRODUCESTHERELEVANTREGULATIONSANDREQUIREMENTSOFTHEQUALITYSYSTEMDESCRIBESTHESELFAUDITSYSTEMANDTHEREQUIREMENTSFORTHEOVERALLREPAIRPROCESSOFAIRCRAFTPARTSWHICHINCLUDESPRELIMINARYINSPECTION，ACCEPTANCE，REPMRANDRELEASEPROCEDUREONTHEPREMISEOFGUARANTEEINGRELIABILITYOFAIRCRAFTANDPARTS，CIVILAVIATIONMAINTENANCEQUALITYSYSTEMISBEINGDEVELOPEDINDEPENDENTLYITHASTHEUNIQUECHARACTERISTICSTHEIMPORTANCEOFTHEQC／RELEASEPERSONNEL；AUTHORITYOFTHEREPAIRDOCUMENTATIONSHOWEVERITISINEVITABLYINFLUENCEDBYOTHERQUALITYSTANDARDSCOMPAREDWITHOTHERQUALITYMANAGEMENTSYSTEM，ITHASBOTHDIFFERENCESANDSAMENESSTHECOMPARISONBETWEENISO90021994ANDREPAIRSTATIONQUALITYSYSTEMSHOWSTHEREQUIREMENTSOFTHEMARESIMILARBASICALLYCOMPAREDWITHISO90002000STANDARD，REPAIRSTATIONQUALITYSYSTEMCAN1EAMSOMEBENEFITFROMTHEFORMER，WHICHAREPROCESSMETHOD，CONTINUOUSIMPROVEMENTDECISIONMAKINGONTHEBASISOFFACTTHEREAREALSODIFFERENCESBETWEENTQMTOTALQUALITYMANAGEMENTANDREPAIRSTATIONQUALITYSYSTEM，WHICHAREDIF傳RENCESOFCONTROLFACTOR；DIFFERENEESOFMANAGEMENTMEANS；DIFFERENCESOFIMPROVEMENTPROCEDUREITMAYGIVEHINTSONQUALITYSYSTEMIMPROVEMENTTHEELECTRONICPARTSINTHEAIRBOMECOMPUTERSAREAGEINGOBVIOUSLYMOREANDMOREASTHETIMEGOESONITHAPPENEDTHATTHEAIRBOMECOMPUTERSWERESENTHEREFORREPAIRMANYTIMESWITHSHORTTIMESPANSPREVENTIVEMEASURESAREONEOFTHEIMPORTANTMEANSOFTHECONTINUOUSIMPROVEMENTWHICHMAYPREVENTSUCHCASEFROMHAPPENINGAGAINQUALITYMANAGEMENTGROUPISANEFFECTIVEWAYWHICHENCOURAGESANDORGANIZESALLTHESTAFFPARTICIPATINGINTHEQUALITYIMPROVEMENTACTIVITIESTHEGROUPSHOULDINCLUDETECHNICIANS，QC／RELEASEPERSONNEL，ANDQUALITYASSURANCEMANAGERTHEPDCACIRCLEADOPTEDBYREPAIRSTATIONHASFOURPHASESPLAN，DO，CHECK，ACTIONTHEEIGHTSTEPSOFTHEQUALITYIMPROVEMENTARERAISETHEPROBLEM；ANALYZETHEQUALITYISSUES；FINDOUTTHEMAINREASON；WORKOUTTHEIMPROVEMENTMEASURES；CHECKTHERESULTS；SUMMARIZEANDSTANDARDIZE；CARRYOVERISSUESTRANSFERREDTONEXTCIRCLEREPAIRSTATIONSHOULDCARRYTHROUGHQUALITYCULTURECONSTRUCTIONWHICHCANPROMOTETHEQUALITYCONTINUOUSIMPROVEMENTGREATLYATTHEEND，ONECASESTUDYMAINTENANCEQUALITYIMPROVEMENTFORAIRBOMEEACOMPUTERDEMONSTRATESTHATTHEABOVEQUALITYIMPROVEMENTPROCEDURESAREFEASIBLEANDEFFECTIVETESOLVETHEPOTENTIALISSUESINTHEREPAIRPROCESSKEYWORDSQUALITYSYSTEM，AVIONICSREPAIRSTATION，QUALITYIMPROVEMENT

簡介：中國科學技術大學碩士學位論文支線航空的航線決策方法研究姓名劉勇申請學位級別碩士專業(yè)工商管理（MBA）指導教師王敏20030901中國科學技術大學柚學位論文支繾航空的靛境決簟方法研究J；ABSTRACTWILHTHERAPLDDOVELOPLLLENLOFNATIONALECONOMYINOURCOUNTRYTHEAIRTRANSPORTATIONNOURCOUNTRYHASMADERAPIDPROGRESSREGIONALAVIATIONISANIMPORTANTPARTOFAIRTRANSPORTATION1TISNOTONLYTHEREQUIREMENTOFTHESMALLANDMEDIUMCITIESANDAREACCENOMICAJDOVEIOPMENLBUTAISOTHERENDITIONFDEVELOPINGTHEMAINLINEAIRTL‘ANSPORTATIONATTHESAMETIMEITISTHEKEYPREMISEOFCONSTRUCTINGTHEAIRROUTENETWORKREASONABLYANDSCIENTIFICALLYWITHTHECHINA’SJOININTOWTOTHEREGIONALAVIATIONISFACINGTHEUNPRECEDENTEDOPPORTUNITYANDMOVESERIOUSCOMPETITIONASWELLTHISPAPERSUMMARIZESTHESOMEAIR1INECORPORATIONS’SSUCCESSFULEXPERIENEESINRUNNINGREGLENALAVIATIONANDAIR1INECONSTRUELIONAFTERTHEINVESTIGATIONOFTHEDOMESTICANDOVERSEASMARKETINGSTATUSITEMPHASIZESTHERESEARCHANDDISEUSSIONOFREGIONALAIRNETWORK’SDECISIONMAKINGBYSYSTEMATICALLYANATYZINGTHEVARIOUSINFLUENCINGFACTORSWHICHAFFECTTHEDEEISIONMAKING，THISPAPERABSTRACTSTHETARGETATTRIHUTESWHICHAREFITFORTHEMULTILARGETSDECISIONMAKINGTHENSELECTSEACHLARGETSWEIGHTACCORDINGTOONESPECIFICRU】EANDMETHOD，ANDILA1SODISCBSSESTHEFORECASTINGMETHODOFTHE10NGTERMPASSENGERFLUXSINDETAILINREGIONALAVIATION1TUSESTHEDEEISIONMAKINGRULESSUITABLEFORTHEPROBLEMTOMAKESEQUENCEANDSYNTHESISTHJSPAPERACCOMPLISHESTHEDICISIONMAKINGMETHODANDGIVEANAPPLICATIONTHISPAPERCOMBINESTHEMARKETQUALITATIVEANALYSISOFTHEREGIONALAVIATIONINOURCOUNTRYWITHTHEDIEISION～MAKINGPROBLEMWHIEHUSEDIEISIONMAKINGMETHODFIRSTLYTHESEARETHEIMPORTANTREFERENCESFORTHEAIRLINECOMPANYTOMAKETHEDECISIONMAKINGWHENRUNJNGTHEAVIATIONROUTENETW6RKSTHISPAPERHASUPPERMARKETAPPLIEDVALUEKEYWORDSREGIONALAVLATIONPASSENGERFLUXS2MEDIUMTERMANDLONGTERM

簡介：電子科技大學碩士學位論文中國西南航空公司飛機維修工程系統(tǒng)項目實施方法姓名陳華申請學位級別碩士專業(yè)電子與信息工程指導教師吳躍20030519中國西南航空公司飛機維修工程系統(tǒng)項目實施方法CONTENTABSTRACTTHECHINASOUTHWESTAIRLINESABBREVIATEITTOCSWAISTHEFOURTHLARGESTAIRLINESINCHINAFORIMPROVETHEENTERPRISE’SCOMPETITIONABILITYINMARKETAFTERCHINAJOINWTO，CSWABUYINTENTIAMOVEXSOFTWARETOIMPLEMENTTHEIRMAINTENANCE＆ENGINEERINGSYSTEMABBREVIATEITTOMEWHJEHHAVECSWA10CA】BUSINESSFEATUREJN2000INALLCHINAAIRLINES、“FLIGHTSECURITY“1STHECOREBUSINESSINENTERPRISEMANAGEMENT，FORALLBUSINESSINAIRLINES，THEMOSTIMPORTANTBUSINESSISPILOTMANAGEMENTANDAIRPLANEMAINTENANCEINFLIGHTSECURITYSO，MESYSTEMANDSOCSYSTEMISTHEMOSTIMPORTANTITSYSTEMMESYSTEMISAITSYSTEMANDIT’SMAINMISSIONISTOCREATEENGINEERINGTECHNOLOGY，PRODUCTION，MAINTENANCERESOURCE，ANDPROVIDEASSISTANTMANAGEMENTFORQUALITYCONTR01BYCOMPUTERMANAGEMAINTENANCEINFORMATION，CREATEMANAGEMENTFLOW，ACHIEVEENTERPRISEINFORMATIZATIONSTEPBYSTEPANDPROVIDESUPPORTFORREDUCINGMAINTENANCECOST，IMPROVINGMANAGEMENTLEVEL，ECONOMYBENEFITCSWAISTHEFIRSTAIRLINESWITCHHAVEIMPLEMENTEDMESYSTEMINCHINAITISFAILORSUCCESSWILLAFFEETAIRLINESIMPLEMENTATIONM＆ESYSTEM’SPROGRESSTHEPROJECTIMPLEMENTATIONMETHODISTHEMOSTIMPORTANTMEANSFORGUARANTEEPROJECTSUCCESSSO，TOSUMMARIZEANDANALYZEIT’SIMPLEMENTATIONMETHOD，WILLGIVEOTHERAIRLINESSOMEREVELATIONSANDHELP，IMPROVEPROJECTSUCCESSPROBABILITYTHEAUTHOROFARTICLEISPROJECTMANAGEROFCSWAMESYSTEMFROML998，IATTENDALLPROPHASEPREPARATIONANDPROJECTIMPLEMENTATIONWORKACCORDINGTOMYEXPERIENCEANDSTUDY，IHAVESUMMARIZEDANDANALYZEDPROJECTIMPLEMENTATIONMETHODANDSUCCESSEXPERIENCETHISARTICLEINCLUDETHREESEGMENTSTHEFIRSTSEGMENTINTRODUCECSWAMESYSTEMPROJECTBACKGROUND，RANGE，ANDIMPLEMENTATIONCONTENTTHESECONDSEGMENTDISCUSSMESYSTEMIMPLEMENTATIONMETHODTHETHIRDSEGMENTSUMMARIZECSWAMESYSTEMSUCCESSEXPERIENCEKEYWORDSMESYSTEM，PROJECTIMPLEMENTATION，METHOD，ERP

簡介：上海大學碩士學位論文中國航空運輸業(yè)規(guī)制改革研究姓名孫澤生申請學位級別碩士專業(yè)國際貿易學指導教師顧衛(wèi)平20030801坼人學周助、丁商’J管劇學院碩J論文中固航奪運輸業(yè)塒制改革研，EABSTRACTAIRLINEINDUSTRYHASFORQUITEALONGTIMEBEENREGULATEDASONEOFTHEMOSTIMPORTANTINFRASTRUCTUREINDUSTRYOFNATIONALECONOMYINCHINA，THEREGULATIONORIGINATEDFROMPREVIOUSPLANNEDECONOMYANDWASKEPTANDSTRENGTHENEDAFTERTHEREFORMBASEDONITSNATIONALOWNERSHIPOFPROPERTYRIGHTANDSOMEOFKSINDUSTRIALCHARACTERISTICHOWEVERFACINGTHECHALLENGEOFCHINA’SENTRYINTOWTO，CHINESEAIRLINEINDUSTRYISNOWOBVIOUSLYUNDERCOMPETITIVE，ANDPREVIOUSREGULATIONPOLICYWASPROVEDTOTAKECHARGEWITHTHISSITUATION，WHICHCALLFORCAREFULRESEARCH012THEREGULATIONPOLICYANDMOREOVERESTABLISHINGPROPERTHEORETICALANDPOSKIVEPRACTICEOILTHISINDUSTRYTHISTHESISINVOLVEDSIXCHAPTERS，THEFIRSTOFWHICHWASABOUTTHESUMMARIZATIONOFAIRLINEINDUSTRYRESEARCHSCOPEANDITSINTERNATIONALBACKGROUND；THESECONDOFWHICHMAINLYDISCUSSEDTHEOPENNESSANDCHALLENGEOFCHINESEAIRLINEINDUSTRYAFTERCHINA’SENTRYIMOWTO；THETHIRDPAIDMOREATTENTIONTOREGULATIONTHEORYANDAIRLINEINDUSTRYWHICHTELLSUSTHATAIRLINEINDUSTRYSHOULDNOTBETAKENFORNATURALMONOPOLYINDUSTRYBECAUSEOFITSCOMPETKIVENATURESOTHATTHERIGHTWAYWOULDBETODEREGULATETHISINDUSTRY；ANDTHENEXTWASTHEPOSITIVESTUDYOFTHEPREVIOUSREGULATIONPOLICYWHEREWECOULDCONCLUDEDTHATTHEREGULATIONDIDNEGATIVEINFLUENCEONTHEENHANCINGOFEFFICIENCYANDTHEIMPROVINGOFTHECOMPETITION；THEN，COMPARINGTHEDEREGULATIONREFORMBETWEENAMERICAANDEU，WECOULDGOTSOMEUSEFORREFERENCE，WHICHISTHEMAINCONTENTOFCHAPTERFIVE；THELASTOFWHICHANALYZEDHOWTOREFORMANDRECONSTRUCTTHEFLAMEOFREGULATIONPOLICYWHERESOMEPOLICYDESIGNWOULDBEBROUGHTFORWARDKEYWORDSAIRLINEINDUSTRYREGULATIONREFORM，CHINA，DEREGULATION，WTEGULATIONRECONSTRUCTIONV1

簡介：東北大學碩士學位論文北方航空公司客運服務營銷戰(zhàn)略研究姓名李小伶申請學位級別碩士專業(yè)工商管理（MBA）指導教師許慧敏20030301東北大學碩士學位論文ABSTRACTABSTRACTTHEAVIATIONTRANSPORTSERVICEISAHITECH，RISKYTRADEWITHHIGHINVESTMENTITGOTFASTDEVELOPMENTINCHINAINTHEPASTTENYEARSBUTFORALONGTIME，THEGOVERNMENTADOPTEDTOTHECONTROLLINGPOLICYSTRICRYTOAVIATION，THEMARKETORIENTEDDEGREEOFPASSENGERTRAFFICOFCIVILAVIATIONISRELATIVELYLOWITISDITTICULTFORTHEAIRLINETOGROWUPASTHEMARKETMAINBODYTHATCANBEMANAGEDINDEPENDENTLYASSUMESOLERESPONSIBILITYFORITSPROFITSOR10SSESWITHTHEDEVELOPMENTOFTHEDOMESTICAVIATIONPASSENGERIRAFFICMARKET，ANDCHINAPARTICIPATESINECONOMICGLOBALIZATIONMOREQUICKLYTHETRADITIONALOPERATIONMODEOFAIRLINECARL’TADAPTTOTHECHANGEOFENTERPRISE’SEXTEMALENVIRONMENTCONDITIONMOREANDMOREUNDERTHEGOVERNMENTSGUIDE，THENINEDOMESTICAIRLINESRECOMBINATEDIN2002THETHREEAIRTRANSPORTATIONGROUPSHAVEBEENESTABLISHEDTHEREFOITNMAKESTHECIVIIAIRLINESLARGERANDSTRONGERITISMOREIMPORTANTTHATTHESEENTERPRISESWILLBECOMEREALMARKETMAINBODIESWITHOWNMANAGEMENTPHILOSOPHYANDDEVELOPMENTSTRATEGYTHEYWILLHAVETHESTREN【GTHOFPARTICIPATINGININTERNATIONALCOMPETITIONASONEOFTHEPARTICIPANTSOFTHEREFORM。CHINANORTHERNAIRLINESCNAGETSTHEVALUABLEOPPORTUNITYOFGREAT1EAPFORWARDDEVELOPMENTTHROUGHCHINASOUTHERNAIRLINESCSAHOWEVERITALSOFACESMARKETCOMPETITIONEVENMOREASONEOFTHENINEORIGINALCIVILAIRLINES，CNAHASALARGEPLANETEAM，PERFECTAIDINESNETWORKANDADVANTAGESOFSAFESUPPORTABILITYBUTITHASALOTOFPROBLEMSINRECENTYEARS，INCLUDINGTHEHEAVYHISTORICALBURDEN，LACKINGOFMARKETING，ANDMANAGINGIMPROPERLYETCESPECIALLYCNAHADSINKEDINTOTHEPREDICAMENTOFMARKETDEPRESSIONANDITSBENEFITHASCOMEDOWNPROGRESSIVELY，THECOMPETITIVEPOWERISREDUCINGUNDERTHENEWSITUATION，ITHASALREADYBECOMEAIMPORTANTSUBJECTTHATHOWTOGETOPPORTANITYANDUTILIZEADVANTAGETOOVERCOMEDI銜CURIESANDADOPTTOACTUALCIRCUMSTANCESITHASTOWORKOUTTHEEFFECTUALPASSENGERMARKETINGSTRATEGYANDTACTICSTOPROMOTETHEKEYCOMPETITIVEPOWERTHENITWILLTRYTOTURNBACKTHEPRESENTPASSIVESITUATIONANDSTANDINTHEFIERCEMARKETCOMPETITIONTHESTRATEGYHASMUCHREALISTICMEANINGSTEDUCINGLOSSANDINCREASEPROFITASSOONASPOSSIBLETHISTHESISANALYSETHEINTERNALANDEXTEMALMARKETENVIRONMENTOFCNAWITHMODEMMARKETINGTHEORYCOMBINEDPRACTICETOGETHERBASEDONTHECURRENTSITUATIONOFCIVILAIRTRANSPORTATIONMARKETANDACTUALCONDITIONSOFCNAITDEFINESTHEADVANTAGEANDINFERIORCONTITIONS，ANDCHANCEANDTHREATENINGITMAKESSERVICEMARKETINGSTRATEGYOFPASSENGERTRAFFICANDTACTICSOFCNABASEDONSUBDIVIDINGTOMARKETANDDEFININGGOALMARKETITEXPLAINSTHETACTICSOFSERVICEPRODUCT，PRICE，DISTRIBUTE，PROMOTE，ATTENDANTS，PHYSICALENVIDENCEITOFFERSSOMEHELPFULREFERENCEINORDERTOFINDTHELOCALIZATIONANDSEEKSURVIVALINTHECRACKKEYWORDAIRLINESPASSENGERSERVICEMARKETINGSTRATEGY～II

簡介：大連理工大學碩士學位論文航天六院41所薪酬體系的研究與設計姓名李小川申請學位級別碩士專業(yè)工商管理指導教師汪克夷傅永剛20020622ABSTRACTNOMATTERWHETHERWEIIKETOADMITORACCEPTTHATTHEKNOWLEDGEECONOMICERAISCOMINGSTEALTHILYANDTHEMANPOWERRESOURCESHAVEBECOMETHEMOSTIMPORTANTRESONRCESFORTHEMODEMENTERPRISESANDTHEDETERMINATIVEFACTORTOWINACOMPETITIONADVANTAGETHESALARYMANAGEMENT，WHICHISANIMPORTANTPARTOFTHEMANPOWERRESOURCEMANAGEMENT，HASBEENPAIDATTENTIONANDSTRESSEDBYTHEPEOPLEINTHEENTERPRISESINCREASINGLYTHERIGESCENTDISTRIBUTIONMODEUNDER“THEPLANECONOMICSYSTEM”HASBECOMEANIMPORTANTFACTORTESTRICTTHEENTERPRISEDEVELOPMENTNO4LINSTITUTEISUNDERTHE6THACADEMYOFCHINAAEROSPACESCIENCEINDUSTRYCORPITWASFOUNDEDINDEC1964ANDISTHEFIRSTSOLIDROCKETMOTORDESIGNINSTITUTEINOURCOUNTRYITENGAGESINRESEARCHINGTHESPACESOLIDROCKETMOTOR，VARIOUSSTRATEGICANDTACTICALSOLIDROCKETMOTORSSINCETHEREFORMANDOPENPOLICYBEINGEXERCISED1ARGENUMBERSOFTHEMULTINATIONALCOMPANIESHAVEENTEREDCHINESEMARKETBYRIGHTOFTHESTRONGSTRENGTHANDRATIONAIMANPOWERMANAGEMENTTHEMULTINATIONALCOMPANIESPROVIDETLLERICHANDGENEROUSSALARIESANDDEVELOPMENTSPACETOTHEELITISTSINTHESCIENCEANDTECHNOLOGYASWELLASMANAGEMENT，SOTHATTHEELITISTSINTHESTATERUNENTERPRISESHAVELEFCONEAFTERANOTHERTHESPACEENTERPRISESALSOFACETHESAMEAUSTERECHALLENGEABOUTLACKINGOFTHEELITISTSANDLARGENUMBERSOFPROFESSIONALTECHNICIANSLEFTTHISHASBEENACONDITIONTHATTHREATENSTHEEXISTINGFORTHESPACECAREERACCORDINGTOTHEINVESTIGATIONTHEINCOMEFORTHELERPERSONALSGENERALLYRISESFORSEVERNLTIMESTHESHARPCONTRASTOFTHEINCOMESPEEDSUPTHEELITISTS1EAVEULTERIORLYTHEUNREASONABLESALARYSYSTEMHASBECOMEAFOCUSOFTHEMANPOWERRESOURCEMANAGEMENTANDITAROSESANALTITUDINALUPSTAIRSTRESSBOTHBYCHINAAEROSDACESCIENCEINDUSTRYCORPANDITSACADEMIESANDINSTITUTESATPRESENT，4LSTINSTITUTEHASANUNCOMMONDEVELOPMENTCHANCEANDALSOFACESA11ABOILCOMPETITIONCHALLENGETHEMAINISSUEOFTHEPADERRESEARCHISHOWTOESTABLISHASCIENTIFICANDREASONABLESALARYSYSTEMTOSTABILIZE，ATTRACTTHEELITISTSANDIMPROVETHESTALL“PROGRESSANDEFFICIENCYTOINCREASETHECORECOMPETITIONFORCENIEPAPERANALYZESTHEEXISTINGPROBLEMSINTHEORIGINALSALARYSYSTEM謝TLLTHEBASICTHEORYOFSALARYMARLAGEMENTANDPRODOSESANEWDESIGNSCHEMEBASEDONTHEENTERPRISE’ACTUALCONDITIONTLLROUGHTHESALARYSYSTEMREDESIGN，THEFOLLOWINGAIMSHAVEBEENACHIEVEDBASICALLY奪EXENTHESALARYSTIMULATIVEFUNCTIONTOPROMOTETHESTAFFSTOIMPROVETHEIRABILITYANDWORKINGEFFICIENCY審LEADTHESTAFFSTOESTABLISHTHETEAMSPIRITANDTHECOOPERATIONCONSCIOUSNESS奪STABILIZEANDATTRACTTHEELITISTS；ADJUSTTHESTAFT“TE啪CONSTRUCTIONKEYWORDSSAIARYDESIGN，MANAGEMENT

簡介：西南財經大學碩士學位論文中國國際航空西南公司客運市場營銷渠道探討姓名郭燕申請學位級別碩士專業(yè)工商管理指導教師張劍渝20030501第二章通過對國航西南公司客運市場營銷渠道的現狀分析，指出現有客運市場營銷渠道模式存在的問題。第三章根據顧客讓渡價值理論、營銷渠道效率理論、關系價值理論的基本思想，提出了解決目前國航西南公司客運市場營銷渠道問題的基本框架體系建立以顧客為中心的營銷渠道模式。第四章根據建立具有競爭優(yōu)勢的多元化客運市場營銷渠道模式的框架，提出了構建以顧客為中心的客運市場營銷渠道的具體策略。本文的主要研究結論與貢獻是針對國航西南公司的具體情況，確立以客戶為中心的服務理念，通過對現有客運市場營銷渠道進行有效管理與調控，逐漸將公司在基地城市的營銷渠道調整為由依靠銷售代理人為主轉為直分銷并舉，具有競爭優(yōu)勢的多元化客運市場營銷渠道，探索建立銀企合作、加入全球分銷系統(tǒng)的營銷渠道策略的創(chuàng)新，是本文的重要貢獻。本文在選題上緊密聯(lián)系實際，研究成果對國航西南公司制定客運市場營銷渠道的策略具有一定的指導、參考作用。關鍵詞航空運輸關系營銷客運市場營銷渠道顧客讓渡價值開賬與結算計劃BSP常旅客計劃

簡介：四川大學碩士學位論文國航西南公司支線航空經營戰(zhàn)略研究姓名汪劍琴申請學位級別碩士專業(yè)工商管理指導教師王金順20030101略的備選方案。第三部分是在第二部分分析的基礎上，結合國航集團的總體戰(zhàn)略框架，確定了西南公司的支線航空戰(zhàn)略目標及經營戰(zhàn)略，并根據邁克爾波特的競爭戰(zhàn)略理論，選擇低成本與差異化相結合的戰(zhàn)略為西南公司支線航空業(yè)務的基本競爭戰(zhàn)略。第四部分是進一步探討西南公司如何在支線經營中實施低成本和差異化的競爭戰(zhàn)略。最后是結束語。本文是從業(yè)務單位這個層次研究國航西南公司的經營戰(zhàn)略問題，力圖將工商管理理論運用于航空公司的具體經營過程中，因此本文的研究對民航企業(yè)具有一定的指導意義，所提出的戰(zhàn)略體系中既有明確的戰(zhàn)略行動計劃，也有競爭戰(zhàn)略和各職能策略框架，具有較強的現實性和可操作性。關鍵詞民用航空支線航空運輸中樞輻射式航線網絡競爭戰(zhàn)略

簡介：對外經濟貿易大學碩士學位論文現代租賃在航空公司飛機融資中的應用與發(fā)展姓名王婷申請學位級別碩士專業(yè)金融學指導教師蔣先玲200241經營租賃在時間效益、財務效果、生產經營靈活性等方面體現出較大優(yōu)勢。對于融資租賃，以計算租會現值與租機利率現值對其進行經濟評價，再從經濟性原則、、安全性原則、可靠性原則、靈活性原則等方面對其進行綜合評價。戶Y一／第三章分析了美國及日本杠桿租賃的具體結構，從實踐的角度說明了融資租／賃在航空公司的應用及其特點，并指出對我國飛機租賃業(yè)的啟示。R從美國、日本＼杠桿租賃的交易結構及參與人獲得的好處透視租賃融資的優(yōu)勢，同時指出，參與飛機租賃的公司多為實力雄厚的大型金融機構或專業(yè)型的飛機租賃公司，這些公司往往有能力通過全球資源的調配能力來支持其業(yè)務，其次，稅收等政策對飛機、租賃業(yè)的興衰起到非常重要的作用。卜廠一／第四章分析了飛機租賃在我國租賃市場的應用狀況和存在的問題，提出可充分利用飛機租賃優(yōu)勢發(fā)展我國民用航空業(yè)的思路，并在文章最后，就我國飛機租賃業(yè)存在的問題提出幾點政策建議。廠F本文認為，飛機租賃在我國發(fā)展勢態(tài)良好，在民航企業(yè)的機隊中發(fā)揮著越來I越重要的作用，但仍在融資途徑、外匯政策、立法工作及國內租賃業(yè)等方面存在一些問題，認為境外融資加重了國內航空公司的外債負擔，100％來源于境外的融資使國內航空公司完全以外匯支付租金，無形中增加了外債負擔。此外，在飛機租賃領域中，我國外匯儲備未得到充分利用，雖然我國外匯儲備居高不下，卻因政策等原因，造成國內航空公司大量從國外借貸外匯、國內銀行外匯卻貸不出去的局面。并且，有關立法工作有待加強。我國目前仍缺乏具體詳細的實施細則來解釋、規(guī)范租賃業(yè)務的運作和實施。最后指出，我國國內飛機租賃業(yè)務尚屬起步階段，幾乎屬于空白。結合我國目前民用航空業(yè)的現狀，提出可以充分利用飛機租賃優(yōu)勢發(fā)展我國民用航空業(yè)的思路，認為可以利用飛機在財務方面的靈活性輔助航空公司尋求資金突破口，解決購置資金不足問題，靈活經營策略，開拓融資渠道。其次，利用飛機租賃生產經營的靈活性調整國內航空公司機隊結構的不合理，改變國內寬體機比例過高、飛機利用率低下、成本高且不合理等問題，認為選擇飛機租賃是一種經濟靈活的改變機隊結構的有效手段。在我國支線航空問題上，由于支線航空經營成本高，在起步階段完全靠其創(chuàng)利并實現自我發(fā)展比較困難，建議積極的利用租賃這個平臺促進支線航空的發(fā)展，形成航線網絡。有利于我國航空公司分享

簡介：西南財經大學碩士學位論文某航空公司企業(yè)內部控制研究姓名鄒國平申請學位級別碩士專業(yè)工商管理（EMBA）指導教師王幼軍20030501分析了該公司內部控制現狀及存在的問題，以及內部控制存在問題的原因。第三章完善某航空公司企業(yè)內部控制的思考。本章是全文的重點所在。本章首先提出了完善某航空公司企業(yè)內部控制的指導思想，即一是企業(yè)高層管理人員應高度重視；二是貫徹戰(zhàn)略控制思想，多種控制方法相結合三是實施整體聯(lián)動。然后提出完善某航空公司企業(yè)內部控制的具體措施，即一是加強人員控制二是實施企業(yè)業(yè)務流程再造，進行企業(yè)組織機構改革；三是建立管理信息系統(tǒng)，實現信息共享四是加強組織績效評價；五是加強企業(yè)文化建設。第四章完善國有企業(yè)內部控制應注意的幾個問題。即一是充分認識到內部控制的局限性；二是內部控制的完善，需要與企業(yè)規(guī)模相適應；三是根據不同產品和服務特性，合理選擇控制方法四是將正常的內部控制與反危機管理相結合；五是使內部控制系統(tǒng)與黨群工作相結合。四、主要貢獻本文以某國有航空公司為實例，認真分析了該企業(yè)內部控制現狀、存在的問題和原因，結合企業(yè)內部控制理論，提出了完善該公司企業(yè)內部控制的具體措施，從而為國有企業(yè)完善企業(yè)內部控制提供一些借鑒。關鍵詞企業(yè)內部控制完善措施

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簡介：中國科學技術大學碩士學位論文中國東方航空公司國內客運市場競爭策略研究姓名陳小雄申請學位級別碩士專業(yè)工商管理（MBA）指導教師張圣亮20031001曼塑莖查莖塑壘鱟壁鷺苧簍查查壁至壘皇墮塑塑墼至變望墨翌莖芝一2矗BSTR8CTSINRECENTLYYEARS，THEMARKETCOMPETITIONSEVERITYOFDOMESTICPASSENGERTRANSPORTISINCREASINGBUTEVERYCHINESEAIRLINECOMPANYHADN’TAGOODCOMPETITIREWAY，SOTHEPRICEWARBECAMEPOTLUCK，ATTHISTIME。CHINAEASTERNAIRLIOESCEAJ，OAEOFTHETHREESTRONGESTAIRLINECOMPANIES。ADOPTSWHICHCOMPETITIVESTRATEGYWILLDETERMINEITSFORTUNEINTHEFUTURE，FORTHISREASON，THEARTICLEFIRSTINTRODUCEDANDANALYZEDTHE50YEARSDEVELOPMENTHISTORYOFCHINACIVILAVIATIONPASSENGERTRANSPORT，WHIEHAFFECTEDANDRESTRICTEDPROGRESSOFCHINNCIVILAVIATIONPASSENGERTRANSPORT，THEMACROCOSMSTATUSOFDOMESTICPASSENGERTRANSPORTMARKET，THEPROGRESSFOREGROUNDFORECASTOFDOMESTICPASSENGERMARKET，THEMAINCHARAETERISTICSOFDOMESTICPASSENGERSANDTHEMAINFACTORS婦ICHAFFECTTHEDOMESTICPASSENGERSTOCHOOSEDIFFERENTAIRLINES，THEEXTERIORTHREADS，THEEXISTINGCOMPETITORSANDTHEPREDOMINANCEANDTHEINFERIORPOSITIONOFCEAETCSOTHEAUTHORADVISODCEATOCHOOSETHEDIFFERENTIATIONSTRATEGYFROMTHREEBASICSTRATEGIESINALLUSIONTOTHISADVICE，THEAUTHORFIRSTLYEXPATIATEDTHEMEANINGOFTHEDIFFERENTIATIONSTRATEGYTOAIRLINECOMPANYPASSENGERTRANSPORTCOMPETITION。THEMAINWAYSANDMEANSTOREALIZETHEDIFFERENTIATIONSTRATEGY，THEINEVITABILITYTHATCEAHASTOCHOOSETHEDIFFERENTIATIONSTRATEGY，THENTHEAATHERGAVEFOURDETAILEDADVICES，MARKETINGSTRATEGY，SERVICESSTRATEGY，BRANDSTRATEGY，ANDTHECHOICEOFPLANEMODELANDTHESKYWAYNETWORKOPTIMIZED，TOCEATEALIZETHEDIFFERENTIATJONSTRATEGYATLAST，THEAUTHORALSOTALKEDABOUTTHEMETHODTHATCEAHOWTORESISTTHEOVERALLCOSTLEADERSHIPSTRATEGYAIRLINESCEMPETITIONKEYWORDSCEA，OOMESTICPASSENGERMARKET。COMPETITIVESTRATEG／2