廣西民族印刷廠發(fā)展戰(zhàn)略研究.pdf

1、廣西大學碩士學位論文廣西民族印刷廠發(fā)展戰(zhàn)略研究姓名：周來武申請學位級別：碩士專業(yè)：工商管理指導教師：唐擁軍范偉20061207StrategiCResearchontheDeveIopmentofGuangxiNatioflaIityPressFactoryAbstractPressworkindustryisbecomingangreatscaletradeinourcountryandkeepingannualgrowthratea

2、ttwodigitsAlongwiththegradualestablishmentoftheuniformnationwidemarketofpresswork，competitionbetweenpressworkenterpriseshasbeenoutspreadedinanationwidescopeAsastateownedpressworkenterpriseforbooksandperiodicals，whichbelo

3、ngedtotheGovernmentalOrgansforJournalismandPublication，GuangxiNationalityPressFactoryhaslostitspowerforcompetitioninthemarketingtidalwavegradually，facedaslidingofbenefitandbargedupagainstobstacleinitswayofdevelopmentNowa

4、days，howtoemployitsownsuperioritytobuildupthepowerofcompetitionandtokeepitsexistingleadingfootingincombinationwithexteriorenvironmentoftheenterprise，hasbecomeasignificanttaskforpressworkenterprisesEstablishmentandimpleme

5、ntationofcorrectstrategyhavebeenassociatedwiththefortune’swheelfortheenterpriseThisarticlehopestocarryoutinvestigation，clean—Upandanalysistotheexteriorenvirounlentoftheemerpriseandtheenvironmentofthesametradethroughresea

6、rchondevelopmentstrategyofGuangxiNationalityPressFactor，andhasprobedintodiscussionaboutdevelopmentstrategyofthisenterpriseincombinationwithanalysisonitsinternalresourceandcapacityandexertionofstrategicplanningtoolsInthis

7、way，twotargetswillbereached：thefirstisthataproperstrategyisfoundforthedevelopmentandgrownupofthisenterpfise；thesecondisthattheproblemswhichfallacrosspressworkenterprisesforbooksandperiodicalswhentheyhavereachedacertainsc

8、aleThisistoofferusefulhelptocongenerenterprisesThisarticleisdividedintosixchaptersChapteroneisintroduction，whichintroducesthebackground，usedtheoryandmethodforthethesis；chaptertwoanalysestheexternalmacroscopiealenvironmen