畢業(yè)論文外文翻譯-營(yíng)銷策略

1、畢業(yè)論文外文翻譯畢業(yè)論文外文翻譯課題名稱：課題名稱：叁點(diǎn)零易貨交易所營(yíng)銷策略研究叁點(diǎn)零易貨交易所營(yíng)銷策略研究院系：系：財(cái)經(jīng)學(xué)院財(cái)經(jīng)學(xué)院專業(yè)：業(yè)：工商管理（金融企業(yè)方向）工商管理（金融企業(yè)方向）姓名：名：指導(dǎo)教師：指導(dǎo)教師：二〇一五二〇一五年十月etinghelpsanganizationsharpenitsfocussuccessfullycompeteinthemarketplace.Strategicmarketingisconce

2、rnedwithtwocomponents:Thetargetmarketthebestwaytocommunicatethevalueofonesproductservicetothatmarket.Thedevelopmentofaviablemarketingstrategydependsonseveralkeydimensions.Firstaswithanyglobalstrategywithintheganizationas

3、uccessfulmarketingstrategyneedstobeendsedbytopmanagementwithintheganization.Marketingstrategyisalsopoliticalinnature:Powerfulunitswithintheganizationmaydisagreeonthebestmarketingstrategyanaccdmayneedtobenegotiated.Market

4、ingstrategiesmayalsobeaffectedbyganizationalculturetheassumptionsthatthisengenders.Fexampleiftheganizationhasalwaysmarketeditswidgetstobusinessexecutivesitmayfailtoseethepotentialfmarketingtolowerlevelpersonnelwithintheg

5、anizationevenfpersonalusetoadultsteenagers.FactsthatImplementStrategicMarketingPlanDevelopmentThereareanumberoffactsthatshouldimpactthedevelopmentofastrategicmarketingplanftheganization.Thefirstofthesecomprisestheassetss

6、killsthattheganizationalreadypossessesthatitcanreadilyacquire.Fexampleifanganizationhasasignificantprogrammingdepartmentonthepayrollitwouldbefeasiblefittomakemarketapplicationsoftware.Howeverifthesepersonnelarealreadyinv

7、olvedinotherwkarenotfreetowkonanewsoftwareprojecttheganizationcannotaffdtohireadditionalprogrammersstartinganewsoftwarelinewouldbeinadvisableatbest.Thesecondfactthatmustbeconsideredwhendevelopingamarketingstrategyisthema

8、rketdrivers.Thesearevariouspoliticaleconomicsocioculturaltechnologicalfcesthatcaninfluencethewantsneedsoftheconsumerbase.Fexampletheneedtobeabletohleincreasingvolumesofinfmationdatahasledtowidespreaduseofinfmationtechnol

9、ogyinmanyindustries.Similarlytheneedfacollegeeducationfanincreasingnumberofjobshasledtoaproliferationoffprofitinstitutionsofhighereducation.FactsImpactingMarketingStrategyMarketdrivershoweverarenottheonlyexternalfcethats