2023年全國碩士研究生考試考研英語一試題真題(含答案詳解+作文范文)_第1頁
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1、蘭州一中 蘭州一中 2018-2019-1 2018-2019-1 學(xué)期高一年級期末考試試題 學(xué)期高一年級期末考試試題英 語說明:本試卷分第Ⅰ卷(選擇題)和第Ⅱ卷(非選擇題)兩部分。滿分 120 分,考試時(shí)間 100 分鐘。答案寫在答題卡上,交卷時(shí)只交答題卡。第Ⅰ卷第一部分 閱讀理解(共兩節(jié),滿分 30 分)第一節(jié)(共 10 小題:每小題 2 分,滿分 20 分)閱讀短文,從 A、B、C 和 D 四個選項(xiàng)中選出最佳選項(xiàng)。AA b

2、right yellow “M” tells you that it’s a McDonald’s restaurant; we also associate the cheerful theme tune “I’m Lovin’ It” with the famous US fast food.A brand’s music has a similar effect on its customers as its logo. “It

3、appeals directly to the heart, where consumers’ decisions are really made,” wrote Marketing Week.This is probably why companies from around the world have recently focused more on building a “sonic (聲音的) identity”.An exa

4、mple is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申請商標(biāo)權(quán)) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Te

5、ncent’s “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.Sound and music can also help tell stories. In Game of Thrones (《權(quán)力的游戲》) there are so many characters that it is difficult

6、 to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.“I think a huge reason why sound inspires action is that, on an

7、 unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can’t shut your ears.”1. What is the influence of a brand’s m

8、usic, according to Marketing Week?A. It creates a relaxing environment. B. It helps to get customers’ attention.C. It makes the brand better known. D. It encourages consumers to make quick decisions.2. The example of Ten

9、cent QQ is mainly used to show ______.A. how companies value their sounds and music B. the importance of trademark protectionC. the lasting impact of a brand’s music D. what makes a good notification sound5. Liu Cixin’s

10、words are used mainly to show ______.A. his interest in mysteries of the universe B. his love of reading science fictionC. his confusion when he started writing D. his feeling after reading Clarke’s work6. Why did the au

11、thor mention The Three-Body Problem and The Wandering Earth?A. To compare the different writing styles in the two books.B. To explain how Liu Cixin came up with his ideas.C. To show that Liu Cixin has a powerful imaginat

12、ion.D. To prove that Liu Cixin’s works relate science to reality.7. What’s the text mainly about?A. Liu Cixin’s achievements and writing style. B. Liu Cixin’s contributions to science fiction.C. How Liu Cixin became a sc

13、i-fi writer. D. How Liu Cixin started a new sci-fi style.CGiving generously and receiving gratefully make it easier to live happily with others. Yet, why do we have such difficulty accomplishing these things in our relat

14、ionships? I think people refuse to be generous with others because they fear being used.For example, my husband and I have family members who only contact us when they need money. We usually accept their requests, but we

15、 rarely receive a “thank you”. Most people would say that my husband and I are being used. But when we give, we shouldn’t be giving for the purpose of getting gratitude. Rather, we should be giving because it’s a good th

16、ing to do. Everything that we have, from our ability to wake up each morning to the money in our bank account, is a gift from the world. In return, the world asks us to use these gifts to help others, either by giving th

17、em our time or our resources. The good news is that when we live our lives being nice to others, our lives run more smoothly.If you’re generous, yes, some people will use you. But if you practice being generous, most of

18、your relationships will improve. And at the same time, we should remember to receive gratefully. I truly believe that you cannot say “thank you” enough.So often we get lazy about expressing gratitude. Parents can feel un

19、appreciated by their children, and teachers can feel unappreciated by their students. Just because a task is part of someone’s job description doesn’t mean that you shouldn’t thank them for it.Words of appreciation make

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