吉利汽車品牌營銷戰(zhàn)略研究

1、吉利汽車品牌營銷戰(zhàn)略研究 吉利汽車品牌營銷戰(zhàn)略研究論文作者姓名： 付志偉申請學位專業(yè)： 市場營銷申請學位類別： 管理學學士指導教師姓名（職稱）： 唐承林（講師）論文提交日期： 2013 年 05 月 24 日Research on brand marketing strategy of Geely AutomobileAbstractAs one of the world's largest automobile consumi

2、ng countries, the consumer market has been formed in China and Chinese automobile industry also has obtained the development. Though the car manufacturing technology has been promoted in the last few decades, we has igno

3、red the important part the brand could play in the development of Chinese automobile industry. Therefore, doing some research on home-made automotive brand marketing strategy has important implications for promoting Chin

4、ese automobile industry.Based on the background that national brand car enterprises develop gradually yet rapidly these years, the author selects Geely Automobile as the representative of these enterprises, and conducts

5、some simple research on home-made automotive brand marketing strategy. In accord with Geely Automobile’s own situation and the impact of the current market environment on the brand marketing strategy of Geely Automobile,

6、 pros and cons will be found out. Moreover, proposed countermeasures and suggestions for improvement will be generated on the basis of the relevant theoretical knowledge and empirical analysis.Key words: marketing; brand