北京體育大學(xué)武術(shù)市場(chǎng)開(kāi)發(fā)的現(xiàn)狀與發(fā)展研究.pdf

1、北京體育大學(xué)碩士學(xué)位論文北京體育大學(xué)武術(shù)市場(chǎng)開(kāi)發(fā)的現(xiàn)狀與發(fā)展研究姓名：岳慶利申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：民族傳統(tǒng)體育學(xué)指導(dǎo)教師：朱瑞琪20040201岳慶利碩士學(xué)位論文3岳慶利碩士學(xué)位論文北京體育大學(xué)武術(shù)市場(chǎng)開(kāi)發(fā)的現(xiàn)狀與發(fā)展研究碩士生岳慶利指導(dǎo)老師朱瑞琪摘要通過(guò)對(duì)北京體育大學(xué)武術(shù)市場(chǎng)開(kāi)發(fā)及武術(shù)資源利用現(xiàn)狀的調(diào)查訪談與分析結(jié)果顯示1北體大員工對(duì)北體大武術(shù)市場(chǎng)開(kāi)發(fā)的總體現(xiàn)狀包括資源配置情況各級(jí)人員的能動(dòng)性的發(fā)揮市場(chǎng)營(yíng)銷(xiāo)狀況等不太滿意但對(duì)北體大武

2、術(shù)品牌的提出樣本給予了積極的肯定2北體大在武術(shù)市場(chǎng)開(kāi)發(fā)方面還沒(méi)有清晰的定位許多市場(chǎng)服務(wù)項(xiàng)目與產(chǎn)品如各學(xué)制的發(fā)展規(guī)模面向國(guó)內(nèi)外的技術(shù)培訓(xùn)與武術(shù)學(xué)校的合作辦學(xué)及武術(shù)圖書(shū)的出版發(fā)行等處于自發(fā)的發(fā)展?fàn)顟B(tài)沒(méi)有形成與北體大資源及人們的心理預(yù)期相稱的市場(chǎng)效益具有較大的市場(chǎng)開(kāi)發(fā)潛力尤其是在健身娛樂(lè)市場(chǎng)與武術(shù)教育市場(chǎng)前景廣闊武術(shù)專(zhuān)業(yè)老師與學(xué)生的個(gè)人市場(chǎng)行為特點(diǎn)給了我們對(duì)兩大市場(chǎng)的有益啟示3對(duì)制約北體大武術(shù)市場(chǎng)開(kāi)發(fā)的因素人們認(rèn)為首先人的因素是第一位的而且人

3、的因素中人們認(rèn)為中層領(lǐng)導(dǎo)的作用是市場(chǎng)開(kāi)發(fā)好壞的最重要因素其次是制度因素硬件與資金因素被放在了第三位這與現(xiàn)實(shí)中硬件與資金因素的制約作用被無(wú)限夸大形成明顯不同4武術(shù)學(xué)院應(yīng)該成為北體大武術(shù)市場(chǎng)開(kāi)發(fā)的主體與實(shí)驗(yàn)場(chǎng)探索包括股份制在內(nèi)的各種有益的辦學(xué)形式把武術(shù)學(xué)院推到改革的前沿根據(jù)現(xiàn)有資源的特點(diǎn)與分布強(qiáng)化其一條龍的辦學(xué)特色是優(yōu)化資源的關(guān)鍵對(duì)加強(qiáng)北體大武術(shù)資源的開(kāi)發(fā)力度拓寬武術(shù)市場(chǎng)開(kāi)發(fā)渠道實(shí)現(xiàn)北體大跨越式發(fā)展目標(biāo)得出以下結(jié)論與建議1北體大武術(shù)市場(chǎng)開(kāi)發(fā)

4、前景廣闊市場(chǎng)潛力巨大是北體大加速發(fā)展的新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)2北體大武術(shù)市場(chǎng)開(kāi)發(fā)需要轉(zhuǎn)變觀念實(shí)施新的發(fā)展戰(zhàn)略優(yōu)化資源配置加大宏觀推進(jìn)力度形成集團(tuán)競(jìng)爭(zhēng)優(yōu)勢(shì)勇于改革創(chuàng)新體制提高市場(chǎng)適應(yīng)能力與競(jìng)爭(zhēng)實(shí)力打破硬件設(shè)施及發(fā)展資金的瓶頸制約樹(shù)立全新的市場(chǎng)理念包括市場(chǎng)競(jìng)爭(zhēng)意識(shí)武術(shù)品牌意識(shí)固本強(qiáng)基意識(shí)和市場(chǎng)營(yíng)銷(xiāo)理念以提升北體大武術(shù)品牌實(shí)力AbstractThroughresearchesandtalkstoWushumarketexploitingandthep

5、resentsituationofusingWushuresourcesinBeijingSportUniversity(BSU)itshows:1)ThestuffofBSUisnotverycontenttothepresentsituationofmarketexploitingofBSUincludingexertionsofalllevelspersonnelspositivityandmarketsellingsituati

6、onbutitalsogivesactivelycertaintytotheraiseofBeijingSportUniversityWushuBrand.2)BSUstilldoesnothaveaclearobjectiveintheaspectofWushumarketexploitingmanymarketserviceitemsandproductsincludingeachdevelopmentscaleoflearning

7、systemtechniquetrainingtobothinandoutofchinacooperationwithWushuschoolandtheeditionofWushubooksstillareinspontaneousdevelopmentsituationanddonotformcorrespondingmarketprofitwiththeresourcesofBSUandpeoplespsychologicalexp

8、ectationhavegreatpotentialityinmarketexploiting.SpeciallyinthemarketofbodybuildingentertainmentandinthemarketofWushueducationhavebroadprospects.Theteachersandstudentspersonaleconomicactionsgiveprofitableenlightenmenttoth

9、osetwobigmarkets(marketofbodybuildingentertainmentandmarketofWushueducation).3)ThefactorwhichrestrainWushumarketexploitingpeoplethinkthathumanbeingisthefirstfactorbutinthefactorofhumanbeingpeoplebelievethefunctionofmiddl

10、elevelleaderisthemostimportantfactorinmarketexploiting.Thesecondfactorissystemthefactorofhardwareandfundsareputinthethirdplace.Thismakesanobviousdifferencewiththerestrictivefunctionofhardwareandfundswhichhavebeenexaggera

11、tedlimitlessly.4)WushucollegeissupposedtobethemainpartandexperimentalplaceofWushumarketexploitingofBSU.Exploringallprofitableformationincludingstocksystem.PuttingtheWushuCollegeattheheadofreformation.Accordingtopeculiari

12、tyanddistributionofthepresentresourcesstrengthenthepeculiarityisthekeytoamelioratetheresources.TostrengthenefforttoexploitWushuresourcesinBSUandtobroadenthechannelsofWushumarketexploitingandtealizethedevelopmentobjective

13、ofBSUthereareseveralconclusionsandsuggestions.1)BSUhasbroadprospectsofmarketexploitingandhasgreatmarketpotentialityandisaneweconomicenhancementtoacceleratethedevelopmentofBSU.2)BSUwushumarketexploitingneedtochangetheconc