高職院校市場營銷專業(yè)教學(xué)體系建設(shè)的研究——基于四川天一學(xué)院的實(shí)踐.pdf

1、四川師范大學(xué)碩士學(xué)位論文高職院校市場營銷專業(yè)教學(xué)體系建設(shè)的研究——基于四川天一學(xué)院的實(shí)踐姓名：廖麗達(dá)申請學(xué)位級別：碩士專業(yè)：課程與教學(xué)論高校經(jīng)濟(jì)學(xué)課程研究指導(dǎo)教師：萬順福20100325AbstractTheMinistryofEducation’STheHewsofStrengtheningthe肋放ofHigherVocationalEducation’TalentCultivationdearsthat：takingthetrai

2、ningtalentsforadvancedtechnologyapplicationsasthefundamentaltask；takingmeetingtheneedsofsocietyasthegoal；takingthedevelopingtheabilityoftechnologyapplicationsasthemainlinetodesignstudents’knowledge，abilityandqualitystruc

3、tureandtrainingprogramsGraduatesshouldhavecharacteristicsofmodestknowledgeofbasictheorystrongabilitytoapplytechnologybroadknowledgeandhighqualityTake”application”asthethemeandcharactertobuildcurriculumsystemandteachingco

4、ntentsystem(MinistryofEducationin2000，excerptthecontentsof2file)AsChinaseconomicdevelopment，therequirementsofhumanresourcesofmarketingandpersonnelqualityisalsorisingThehighervocationalcollegeshavegraduallyrealizedthatcha

5、ngesinpersonneltrainingmethods，andtheytrytoimprovetheexistingsystemandtheimportanceofteachingMarketingprofessionalteachingsystemshouldincludethreepartsofthetheoryteaching，practiceteachingandprofessionalqualityeducationTh

6、eorycoursesarethebasisforachievinghighervocationaleducationandtraining，andpracticeteachingisthekeyofachievinghighervocationaleducationandcultivatingtechniquesappliedtalentsProfessionalqualityofteachingwillhelpimprovetheo

7、verallqualityofstudentsandoverallhealthdevelopmentTheauthorregardsSichuanTianyiCollegeastheresearchobjecttohaveaindepthanalysisofmarketingeducationsystemT】[1ispaperisdividedintofourparts：thefirstpartisaboutthebriefintrod

8、uctionoftheproblemsinthenationalvocationalcollegemarketingteachingsystemandanalysisofexistingproblemsandcauses；Thesecondpartistheanalysisofhowtobuildaprofessionalteachingsystemofmarketing，focusingonanalysisofhowtocreatea