地方高校飯店競爭力指標(biāo)體系研究——以淮陰師范學(xué)院師苑賓館為例.pdf

1、華東師范大學(xué)碩士學(xué)位論文地方高校飯店競爭力指標(biāo)體系研究——以淮陰師范學(xué)院師苑賓館為例姓名：王建仙申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：符全勝20090901ABSTRACTUniversityhoteIisanimportantcomponentoftheuniversityIogisiticandsupportingsystemItaccommodatesguestfromtheacademicactivities，trainin

2、gprogramsaswellasofficialvisitingevents，andfunctionsasthewindowoftheuniversityMeanwhile，aspartofthesocializationoftheuniversityIogisiticsystem，universityhotelisundergoinganunprecedentedmarketizationprogressandhasalreadyb

3、reaktherestraintfromtheplannedeconomyUniversityhotelnowisanindependenteconomicbodyandactivelyparticipatedinthesocialistmarketeconomy。Hence，theoperationofuniversityhoteIdemonstratesbothfeaturesfrommarketeconomyaswelIasuni

4、quecharacteristicsasacomponentofeducationaIsystemThispaperwiththecompetetivenessofuniversityhotelasthemainstudyobject，discussedits占valuation，fosterandmanagementThisthesisconsistsof4partsPart1introducedthebackgroundofthis

5、studyStartingwithnotingthesignificanceofconductingaresearchonthecompetetivenessofuniversityhotel。thebriefcontentlstructure|methodologyaswellasthecreativepointofthisstudyareillustratedinthispartPart2makesaliteraturereview

6、ontherelatedstudynamelytheoryofcompetetiVeness，indexsystemforcompetetivenessevaluationofhotelandthestudyonthesocializationofuniversitylogisticandsupportingsystemThe3嘣partisthecoreofthisstudyinwhichpartaindexsystemforcomp

7、etetivenessevaluationofuniversityhoteIisconstructedandanalyzedTheconstructionofthisevaluationsystemincludessetingtheprincipleaccordingtowhichindexareselectedandidentifyingtheinfluentialfactorsofcompetetiveness，AHPisuseda

8、sthemainmethodtobuildthissystemThe4thparttakesShiyuanHoteIofHuanyinNormaIUniversityinJiangsuProvinceasanexample，acompetetivenessanalysisaccordingtotheindexsystemisconductedThelastpartalsogivessuggestionsonthefosteringand