民辦高校差異化發(fā)展戰(zhàn)略研究.pdf

1、南昌大學(xué)碩士學(xué)位論文民辦高校差異化發(fā)展戰(zhàn)略研究姓名：袁思位申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：尹繼東20090621AbstzactAbstractAttheendof1990s，AsChinesehighereducationstridesfromoutstandingpatterntopopularity，privatecollegesplayedanimportantroleandtobeanimportantpartint

2、hedevelopmentprocessofChina’ShighereducationToday，thecompetitionbetweenprivatecolleges、publiccollegesandotherprivatecollegesisincreasingHowtodealwiththeincreasinglyfiercemarketcompetitionenvironment，itisparticularlyimpor

3、tanttoformitsowncharacteristicsandcompetitiveadvantageBasedonthetheoryofcompetitivestrategy，thispaperusesacombinationoftheoryandempiricalmethodstoanalyzethedevelopmentstrategyofChina’SprivatecollegesFirst：usingtheSWOTmet

4、hodstoanalyzetheenvironmentalimpactsofthedevelopmentofprivatecollegesTheresultsindicate：Atpresent，thereareopportunitiesandchallenges，difficultiesandhopesforchineseprivatecollegesItiscrucialtoformulatethedevelopmentstrate

5、gytesolvethethreatSecond：ThisarticleusesmarketingstrategytheorytOanalyzeresearchinthemarketbasedonmarketsegmentation，targetmarketselectionandmarketpositioningresearch，andthendrawupstrategicthinkingofdifferencesinthedevel

6、opmentTheresultsshowedthat：privatecollegesshouldbedifferentiateddevelopment，consistentwithpubliccollegesandotherprivatecollegestoformthedevelopmentofdifferentstrategies，suchaspositioninginthedevelopment，teachingmethods，p

7、rofessionalsettings，employmentorientedandbrandmarketing，andetcFinally，thispapermakesuseoftheexamplesofanimationprofessionaltechnologyinstituteofJiangxitellhowtoanalyzethemainconclusionsofthisarticleKeywords：privatecolleg