東方今報媒體資產(chǎn)管理模式以及實施策略.pdf

1、華中科技大學碩士學位論文東方今報媒體資產(chǎn)管理模式以及實施策略姓名：郭兆軍申請學位級別：碩士專業(yè)：工商管理指導教師：蔡淑琴20051028華中科技大學碩士學位論文AbstractWiththedigitalizationprogressofnewspaperinggroupofourcountrymanynewspaperofficeshaveoveryearsaccumulatednumerousmanuscripts，pictures

2、，audioandvideodatawhichembodythevitallyimportantbusinessvalueSothefocusWeaEeconcernedwithishowtoUSeafast，high—efficiencyapproachtorealizestorage，searchandreusewithregardtoexistingdataandinsuchawaybuildamodernizedmediaass

3、etmanagementsystemDongfangTimes，anewlybuiltplanemediaamongHenanNewspaperingMarket，nowtakestheNo2positionnomatterincirculationOrinsocialinfluenceItsmanagementmechanism，howeverfailstosatisfytothecurrentbusinessneedsduetofa

4、stdevelopmentEspeciallyinmediaassetmanagement，asthoughWehavelamachedintoalargenumberofinvestments，thesub—systeminformationforeachbusinessSOfaryetisolatesfromeachotherthecommunicationpassageisunsmooth，whichcausesmultiplep

5、roblems，suchasinformationisolationscatteredconditionwithdigitalassetsstorage，lowutilizationratioofinformationFortiffsreason，itbecomesverynecessaryandurgenttesearchintothemediaassetmanagementmodeandtheimplementationstrate

6、gyofDongfangTimes，andfurtherprovideascientificmediaassetmanagementimplementationstrategyforthefuturedevelopmentofDongfangTimesThistextwhichbeginswiththeintroductionofChina’Snewspaperinginformatizationtellsthestatusquoofd

7、evelopmentofnewspaperofficeandmediaassetmanagementandtherelevantproblemsexistinginsystemicimplementationfocusesontheanalysisofselectionofDongfangTimesmediaassetmanagementmodeItalsoexpoundstheinnovatedimplementationstrate