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1、AnAnalysisofCognitiveMechanismofChineseNetspeakVariationfromthePerspectiveofMemeticsAThesisPresentedtoTheCollegeofForeignLanguagesZhejiangNormalUniversityInPartialFulfillmentoftheRequirementsFortheDe野eeofMasterofArtsinEn

2、glishLanguageandLiteratureByZhangYing一一UndertheSupervisionofProfessorYuZechao，LiuJianpengZhejiangNormalUniversityMay2014ABSTRACTWiththeprosperityofintemetinChinathepasttwodecadeshaswitnessedtheprogresivedevelopmentofstud

3、iesonnetspeakinChinaAgrowingnumberofnetspeakvahationshavdl彘enbecomingthecatchwordsofthecurrentsociallifeAnalyzedfrom疵perspective‘ofsociolinguistics，thequickfusionofnetspeakandwordsofsociallifeisoneofthesymbols—ofthechang

4、esinhumanlanguageconditionThus，theresearchesaboutnetspeakareontheriseiffthelinguisticfieldHowever，mostresearchesarestilllimitedintheaspects‘ofnsimaalizafion，collectionorsimpleinterpretationaboutnetspeakTherearefewinterdi

5、sciplinaryresearchesofnetspeakandfewsystematiccognitivestudiesonhownetspeakvariations‘aregenerated’andtransmittedMemetics，asanewtheory，isbasedonDarwin’StheoryofbiologicalevolutionAsthemaincharacteristiCSofnetspeak，langua

6、gevariationlinkscloselywithmemesThisthesisi—satentativestudythatintendstoanalyzehownetspeakvariationsaregeneratedandtransmittedand：：inquireintothereasonsthroughdiscussingtheclassificationandcharacteristicsofvariationmeme

7、sItismainlyaqualitativestudythroughanalyzingthecollecteddataofChinesenetspeakjThis_studyshowsthatChinesenetspeakvariationmemesarewidelydistributedinthephonetic，modalityandsemanticlevelsofthecarriersoflanguagesymbols，pres

8、entingcomplexconstructmga二ndoperatingconditionsItsoperatingprocedureCanbedividedintofivephases：generationphase，assimi!：ationphase，retentionphase，expressionphaseandtransmissionphaseThevariationmemesofChinesenetspeakexperi

9、encetheprocessfrombeingintentionallygenerated，noticed，selected一un—derstoodandacceptedtobeingcognitivelyexpressedfromahost’SmemoryresourcesandthenbeingtransmittedIneveryphase，thereinvolvestheactiveparticipationofahost’Sco

10、gnitionVariousvariationsofChinesenetspeakallcontaintheoperatingprocedureofmemeandthecognitivemechanismofautonomy—dependencyMemecaildeducethephantomofnetspeakvariationmainlydependingonintentionality，similarityandadhesiven

11、essbetweentheelementsofautonomyanddependencyMemeticsprovidesanewwayfortheanalysisanddevelopmentofnetspeak，whichisvaluablebothintheoryandpracticeThisstudysuggeststhatthevariationsofnetspeakme／liesjuststemfromthecomplexcog

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