全球化進程中的國產(chǎn)動畫.pdf

1、鄭州大學(xué)碩士學(xué)位論文全球化進程中的國產(chǎn)動畫姓名：肖珉申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：呂文凱20070425AbstractNowadays，theglobalanimationmarkethasbeencarvedupandmainlymonopolizedbytheUnitedStatesandJapanQuiteonthecontrary，thestatusofChineseanimatedcartoonhasdropped

2、continuously，andChinesecartoonhasactuallybeenlosingitsmarketathomeandabroadoverHowever，thefactweneedtoknowisthatbehindtheseeminglypopularformsoftheforeigncartoonthereexistsakindofculturaldissemination，whichwillultimately

3、affecttheothercountries’juvenilesthroughestheticalethicalandmoraleducationcarriedwitllthemChineseanimationhadbeenbrilliantbutshort—lived，forithasbeengraduallylosingitsownmarketsince1990sbecauseofitsfaultsinideasandimmatu

4、rityinmanufacturingMoreoverwhenChineseanimationstrivedtolearnfromtheUnitedStatesandJapan，itfellintoanotherdilemmacausedbyitsblindnessofpursuinghightechandpureimitationfromtheabovetwocountries，whichleadtheChineseanimation

5、intoachokepointButinthemeantime，theUSandJapaneseanimationhasdevelopedspeedily，seizedtheglobalmarketfastandfirmly，andtransited誦ththecartoonstheirownculturalcharacteristicstothewholeworldInthefaceofthiskindofsituationtheCh

6、ineseanimatiOnmustrisewithforceandspirittodevelopitsownanimationproductsTherearetwoaspectstopayspecialattentionto：thenationalcharacteristicsandtheglobalnessAboveall，weshouldbevigilantagainsttheculturaldumpingoftheforeign

7、culturesSecondly，wecouldembedtheuniqueChineseelementsinto011／“ownanimatedt婦rtoousThenweneedtotreatthedisseminationofthenationalculturewithaglobalvisionAndfinally，weshouldfirststrengthenthedisseminationofdomesticcartoonsa